I present my most popular posts of the year every year around this time. The following is the list for 2021, which includes topics like content marketing, social media marketing, and SEO.
If you want to learn more, click through from the headlines.
We all know by now that if your social media engagement strategy or your content sucks, your social media presence will also suck! Yes, you can throw money at social media advertising, which will help you reach more people, but that doesn’t mean that the content you share will resonate with your audience.
Using a calendar will help you change each piece of content to suit the respective social network if you post the same content. It will help you gain plenty of time to find new content ideas. Here are 20 benefits of using a content calendar.
Mind-blowing SMS marketing stats and facts every marketer should know. e.g. The click-through rate for SMS ads is 19%. According to previous years’ stats on text message marketing, only 4.2% of all emails result in clicks, which is a relatively low rate for direct marketing.
What is the difference between SEO and content marketing? The fundamental difference is while SEO is narrower and more technical, content marketing is broader and more holistic.
Are you a business owner wondering how much you should expect to pay for social media marketing? Are you looking to hire a social media manager or outsource to a social media marketing agency in Nigeria? Do you wonder how much you should pay for social media marketing? Here’s all the info you need to know below.
How do you create a content marketing strategy that works? Savvy marketers repackage their content regularly to streamline their content creation process and squeeze more marketing juice from their efforts. With the effective use of these online tools, you can automate your content creation process and improve your content quality.
To get the most from social media for your business, you need to know when and what to post. You also need to know how to post to multiple social networks. Also, clicks on your social media posts indicate how well your message appeals to your followers.
According to the Content Marketing Institute, it is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action. Let us look at how you can use the content marketing cycle in marketing your business at all times.
Have you got vast piles of leftover flyers, brochures and other printed materials wasting away from your previous marketing campaigns? When was the last time someone called your phone to make inquiries after they received your flier or viewed your advert in the newspaper, magazine or television? Has anyone called to make inquiries after listening to your latest radio jingle? It is a clear sign you ought to invest in social media marketing to complement your other marketing efforts.
Social signals refer to a web page’s collective overall social media visibility in search engine terms. Hence there’s no reason social signals won’t affect search rankings in the future, so innovative brands will continue to build their social presence and authority in key social channels and think about social when designing their SEO strategy.
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