Here again, is another edition of our weekly marketing digest. This week we look at ways to maximize the viral potential of your content marketing efforts and other topics.
Let’s go!
Where’s the Marketing in Content Marketing? 10 Essential Promotion Tactics That Drive Results
An imbalance of content creation and promotion is not only frustrating potential marketing performance, but it’s wasting the investment made in creating great content. What good is that great content if no one sees it?
Summary
- Here are 10 content promotion tactics that have stood the test of time and go beyond email blasts, social ads and simple social sharing on brand channels.
- When the promotion is included in the content planning and creation process, it becomes part of a content marketing system that drives the kind of relevant, useful and engaging content customers are looking for.
- There’s a world of difference between 10 Essential Promotion Tactics and 10 Essential Promotion Tactics That Drive Results.
- Something as simple as cross-posting blog posts to author LinkedIn profiles, to a Medium account or to industry association websites can help your brand’s content reach new audiences.
- Whether on LinkedIn or Facebook, video live streaming is a great way to tap an existing social audience and instigate conversation around topics connected to your content.
7 Ways to Maximize the Viral Potential of Your Content Marketing Efforts
Often it’s the most random clips, images and stories, bringing sudden unexpected success, and even launching people’s careers as a result.
Summary
- Do something unique
- Research popular questions
- Keep things high quality
- Be controversial
- Catch the trends early
Content Marketing Can Do More Than Survive in the New World
Treat content marketing as a bridge in the short and long term to stay connected with audiences.
Summary
- Act like a publisher of content, not a marketer of content.
- 68% of top performers use content marketing to build a subscribed audience and 83% of the top performers use it to nurture subscribers/audiences/leads.
- 93% of the top performers focus on delivering relevant content when and where a person is likely to see it.
- Content marketers can do a lot with budgets that pale in comparison to traditional ads and marketing
How to Strengthen Your Digital Marketing Strategy During Uncertain Times
Brands can also use this time to experiment with strategies, develop new content and see what works best for them. Be responsive as new approaches roll out, and make pivots fast upon determining best practices.
Summary
- How to strengthen your digital marketing strategy during uncertain times
- In late March, social distancing guidelines surrounding COVID-19, the disease caused by the novel coronavirus, were extended through April in the U.S. Since entering this reality, we’ve seen an overwhelming urge to use this time productively, an especially relevant truth for marketers.
- Although it can feel counterintuitive to dive into a digital strategy during times of uncertainty, I’ve learned as the founder of a public relations agency that the worst thing a brand can do is go dark.
- With consumers spending more time at home and on their screens, there is huge potential to position your brand effectively during the crisis, as well as create lasting improvements that make a positive impact on your audience.
- In past emergencies, many brands realized the tried-and-true effects of step-change strategies, processes that add value to the consumer experience by putting them at the centre.
How to Build a Personal Brand After a Job Loss
Do you want to find a new job? You have to stop thinking like an advertiser of a product and start thinking like a publisher of information.
Summary
- I worked for a B2B technology media company and partnered with a virtual events technology company to provide the platform for our events.
- The virtual events technology company (i.e., the vendor at my prior job) hired me as a client services executive.
- Creating a consistent publishing schedule for a blog is essential.
- What I wish I would have done when I started my blog: Better managed conflicts between my personal brand and my employer’s brand broadened my domain of expertise since my selected topic was too niche.
- I developed a mission statement for my Twitter presence: I want to share interesting content about marketing while showing people that I don’t take life too seriously.
Conclusion
That’s all I have for this week. I hope you find it of value. What articles have you read this past week that you would like to share? Send me a tweet to let me know.
Related Article(s)
- Why You Must Be Thinking about Content Marketing
- Content Marketing Tactics to Increase Your Audience Engagement
- The Best Advice about Content Marketing You Have Ever Heard
- 12 Common Content Marketing Mistakes to Avoid Immediately
- Reasons Why Video is Good for Your Content Marketing
- Why User-Generated Content Should Be at the Heart of Marketers’ Post-COVID Playbooks
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