Here is a round-up of some of the articles I read on marketing terms and so on this week.
What about you? Did you read any exciting stuff you’d like to share? Hit me up and let me know.
15 Marketing Terms Every Business Owner Should Know
I often like to familiarise myself with the meaning of specific terms. Because you may think you know the definition, but with the dynamic nature of marketing, some definitions change. Whether you’re a business owner or pro marketer, you want to get familiar with these ideas. Here are 15 digital marketing terms and concepts everyone should know for a successful tomorrow.
- Audience segmentation.
- Customer acquisition.
- Messenger Marketing.
- Messenger bot.
- Conversational commerce.
How Effective Is Social Media to The E-commerce Marketing Process?
If you are an e-commerce business, learn some of the effective ways social marketing helps e-commerce establishments. If you’ve been ignoring social media marketing in your e-commerce business, now is the time to reconsider.
- Are you an e-commerce business, and convinced with the power of social media? It is time to gather a team of professionals and weave a social media marketing strategy to get started.
- From offering quick customer service to social listening, widening reach and recognition, and selling – there are many ways social media helps e-Commerce businesses.
- You can consider deploying a social media scheduling tool like SocialPilot to save your time and efforts.
Other People Can’t ‘SEO’ Your Content: It’s On You
If you’re a complete SEO newbie, it’s going to be a bit bewildering at first. And if you’ve been away from SEO for a considerable length of time, then you might as well consider yourself a newbie. The world of SEO has changed a lot in recent times.
- I’m very mixed about writing about SEO. But a current experience with one of my clients who hired an SEO agency and the ensuing mess highlights my assertion that content marketers need to do their SEO.
- If you don’t, it’s time to get to work, because these questions are integral to effective content marketing.
- Once you’ve digested all the arcane stuff, try and forget most of it. Focus on the three most important factors (by far and away) that you need to consider when you create or optimise content: Quality.
- They might provide content generation services, but there are two problems with handing that off to them.
- Their work is essential, but it is secondary if you are getting the three factors right.
6 Tricks To Improve Your Content Marketing
Are you using content marketing as part of your integrated marketing strategy? What results have you gained so far? With the following tricks up your sleeve, you are bound to see results in the content marketing realm.
- Focus on Your Goals
- Choose Your Players
- Stereotype Your Clients
- Create Deadlines
- Make It Happen
How Artificial Intelligence Is Transforming Digital Marketing
The internet is like a giant behavioural science laboratory, but there are so many data sets that humans alone can’t possibly hope to analyse them all. That’s where AI comes in. The author highlights four innovations that could affect the industry as AI marketing enters the mainstream.
- When you imagine what artificial intelligence (AI) “looks like,” you might be thinking of a synthetic consciousness developed by humans, as many sci-fi movies portray.
- It accomplishes this by using big data analytics, machine learning, and other processes to gain insight into your target audience.
- Whether you’re engaging in email marketing or providing customer support, AI eliminates much of the guesswork involved in customer interactions.
- In the world of digital marketing, AI can streamline and optimise marketing campaigns.
- These systems operate autonomously, placing the right kinds of ads in front of the right types of people based on complex algorithms and big data.
Big Changes Coming to Google Ad Delivery & Facebook Ad Targeting
There’s no way you can claim to be practising digital marketing, and you’re not concerned with what Google and Facebook are doing. Both Google and Facebook have recently announced significant changes coming to their respective advertising platforms. These changes that every business and digital marketing agency should know.
- When you select accelerated delivery, you tell Google to enter the ads within that campaign into every auction for which they’re eligible until your daily budget runs out.
- Alternatively, when you select standard delivery, you tell Google to spread your budget out over the day. Or throughout whatever period you’ve scheduled your ads to run.
- Accelerated delivery means you entered into every auction for which you’re eligible until your budget runs out. Opting for it reduces your chances of capitalising on the low-cost opportunities that emerge throughout the day-something that small businesses with limited budgets should generally aim to do.
- Regarding early time zones, Google is referring to the fact that they base your ad schedule on your time zone. Not the time zones of the people you’re reaching.
- Have you been using accelerated delivery to boost the visibility of a campaign with low daily search volume? You may want to shift some additional budget towards those keywords.
What the heck are content experiences, and why are we overhyping them? A sceptical riff
When it comes to marketing, there is no lack of buzzwords! I’m often frustrated how some use this jargon to sound smart. Therefore, when I saw the headline to this interesting article, I got intrigued.
In a B2B context, I believe content marketing is about building opt-in audiences, out of which future buyers come.
It gets expensive pretty quickly – telling exceptional stories – especially in video with high production values – is a significant content investment.
Assuming you have content quality nailed, you still need a superior UX and useful content distribution.
5 Types of Content That Can Wreck Your Rankings
I’m sure that you’ve heard some say that content is king when it comes to SEO. But if the right content can make your SEO, it can also break it… and there are a few types of content that are especially toxic to your ranking efforts.
- Unoriginal content.
- Thin content.
- Content that misleads.
- Content that’s hard to read.
That’s it for this week. Click here to subscribe to receive my weekly marketing digest in your inbox. Don’t forget to like and share this post with your friends on social media using the buttons on this page, thanks. Catch you later.
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