If you are serious about getting leads and growing your business, you need to learn what marketing automation system (MAS) is and choose your business’s best software.
What is Marketing Automation Solution?
It is a technology category that allows organisations to improve engagement and increase efficiency to grow revenue faster. They are tools to help you build your campaigns, newsletters, website pop-ups, landing pages, A/B testing, lead scoring, autoresponders and reporting.
MAS make up the following four functions:
- campaign management.
- Sales enablement.
- Lead management.
- Data and analytics.
MAS differs from customer relationship management, digital asset management, and email software.
They are software platforms designed to develop and analyse campaigns and customer data organisation and storage.
Some of the best digital MAS providers include HubSpot, Marketo, Act-On Software, Salesforce, Adobe Systems, etc.
In a benchmark study by eMarketer, the research found that B2C marketers using MAS- including everything from birthday emails to cart abandonment programs–have seen conversion rates as high as 50%.
It is not a fancy name for email marketing. It encompasses campaigns across all channels, e.g. direct mail, telephone, social and mobile campaigns. It combines robust, insight-focused capabilities from your CRM, lead management system, web analytics platform, and other systems to create something far better than the sum of its parts.
The same article mentioned above says that 95% of companies reported some benefit from MAS.
They found companies can expect to increase staff productivity between 1.5 and 6.9% and increase sales productivity by an average of 4%.
A sound system includes a CRM–Customer Relationship Management–system. It is usually a hosted software that provides several business processes to capture and score leads based on various criteria.
It helps you target your business message to the right customer through the proper channels to gain new customers and grow your business.
There are plenty of tools available to help your business grow. But the means you use is less valuable than identifying the problem you need to solve the most.
Many of the tools available don’t come cheap, especially for individuals and small business owners in our economy. However, if correctly implemented and utilised can provide significant ROI’s later on. Spend much time and money to set up a sound system.
It helps you target your business message to the right customer through the proper channels to gain new customers and grow your business. Click To TweetOnce you have chosen your preferred program, you need to adapt it to your plans and strategies geared towards growing your business online.
If you are serious about getting leads and growing your business, consider implementing a most convenient system for you.
Conclusion
Have you considered the adoption of MAS in your business? What have you used in the past and currently? Which ones do you find to be the most beneficial to your company regarding results and lead generation efforts? What are your challenges in adoption of these tools?
Do you need help in selecting the right MAS to grow your business online? Then contact an experienced digital marketing agency to guide you in making the right choice. They will also provide other digital and social media solutions to help you grow your business online.
Related Article(s)
- What are some B2B lead generation strategies specific to the Nigerian market?
- How Much Does It Cost to Build a Website in Nigeria?
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