The title article for our marketing digest for this week looks at the history of innovation cycles. We look at this and other interesting articles below.
Google Extends Cookie Execution Deadline Until Late 2023, Will Pause FLoC Testing
- Google will let the third-party cookie live on for nearly two years longer than planned.
- Google has extended its self-imposed deadline to deprecate third-party cookies in its popular Chrome web browser from its original date of January 2022 until late 2023, Google announced today.
- The key details Google will phase out third-party cookies in Chrome over three months ending in late 2023. Google will only do so after testing of cookieless ad methods in development as part of its Privacy Sandbox initiative are thoroughly tested and deployed via APIs in its browser.
- The company’s decision to extend the cookie’s deprecation seems to respond to the CMA directly. On June 11, the agency said it would evaluate commitments from Google to adjust its much-maligned Privacy Sandbox approach. This Privacy Sandbox approach has been subject to intense criticism from ad tech firms who say it is not as collaborative as it should be. It could facilitate an even greater consolidation of power for Google over ad tech firms, digital ad buyers and ad sellers.
- Even late last year, Google execs were hedging on timing regarding final cookie deprecation in Chrome.
- Google said it would hold off on testing FLoC and other Privacy Sandbox methods in its ads products.
- In its commitments to the CMA, Google told the agency that it would publicly disclose timing related to the Privacy Sandbox proposals.
Long Waves: The History Of Innovation Cycles
- Coined by economist Joseph Schumpeter in 1942, the theory of “Creative destruction” suggests that business cycles operate under long waves of innovation.
- The above infographic shows how innovation cycles have affected economies since 1785 and what’s next for the future.
- From the first wave of textiles and water power in the industrial revolution to the internet in the 1990s, here are the six waves of innovation and their key breakthroughs.
- During the first wave of the Industrial Revolution, water power helped to manufacture paper, textiles, and iron goods.
- New media changed the political discourse, news cycles, and communication in the fifth wave.
- As cycle longevity continues to shorten, the fifth wave may have a few years left under its belt.
- The sixth wave, marked by artificial intelligence and digitisation across information of things, robotics, and drones, will likely paint an entirely new picture.
How To Tell The Difference Between Stress And Burnout
- As a studier of burnout from the perspectives of a writer, researcher and coach, one of the first things you should know about burnout is that it’s challenging to detect because it comes on subtly and progresses gradually.
- We don’t become burned out after a couple of rough days, and unlike being stressed, burnout feels like there’s no hope.
- Because burnout and stress in our careers are different, we need respective interventions at the time.
- According to the National Sleep Foundation, regularly getting less than 6 hours of sleep is one of the best predictors of burnout.
- The continual physical, mental, emotional and social toll of burnout causes energy depletion.
- Stress can be good for us, but burnout isn’t, and it’s incredibly costly with a near $1 trillion per year in lost productivity.
- Find out where you fall on a career burnout spectrum.
The Big Decisions That Impact Your Career
- While some people argue that your first job doesn’t matter, I’ve found it surprising just how often the choices people make in their early 20s affect their job paths in the longer term.
- In my experience, when you focus on roles in an industry that value your particular kind of work, recruiters and hiring managers will assume – rightly or not – that you have learned from the best. Or from people at an organisation where your skills are highly valued and essential to the business.
- Choose to work with people whom you want in your network.
- Networking comes from building relationships: working with people, being helpful to people in your network, and staying in touch.
- Before choosing any new role, look at who you will be on your team, as these people could become important contacts and references down the line.
- Work with the best people that you can: people who have impressive experiences, people with a track record of success and promotion, and people with whom you have good chemistry, and you can see yourself keeping in touch long-term.
- The most tangible way to secure these high-profile roles down the line is to put in the work right now: Grow your skills, take on lateral responsibilities, and work at companies and with people who will build up your credibility.
That’s all for this week. Join me again next week, God willing, for another instalment of our weekly digest.
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