Growing your business online is not as easy or as glamorous as portrayed in the media.
Unlike what you see on the media, building your business online takes effort and is as tedious as growing it offline. Certain traits and skills are common to business owners who grow their business online.
You may not personally be proficient in all traits and skills required for growing your business online, but you can get by as long as you can delegate tasks to someone on your team or outsource these tasks.
Here are some of the characteristics required of you as a business owner seeking to grow your business online.
Good Communicator
Use clear, simple language on your website, blog, social media channels, and so on to communicate with your target audience. Clear, simple language outsells complicated language and industry jargon.
Calculated Risk-taker
Growing your business (whether online or offline) involves a measure of risk. It would be best if you were willing to take calculated risks after careful thought and planning (thereby reducing the danger). It doesn’t mean you should procrastinate or over-analyse things.
Be More of a Doer, than a Dreamer
It’s not enough to dream! You have to roll up your sleeves and get busy to make your dreams come true. Only when you persevere in work rather than in daydreaming will you be able to grow your business.
Persistence
Growing a business online takes time. Don’t be fooled by all the “grow your business online” scams that promise overnight success. As the saying goes, if it looks too good to be true, it usually is.
Cautiously Optimistic
Growing your business online demands that you be cautiously optimistic. It will help if you learn to see the opportunity where others only see the problem.
Goal Oriented
Have you set goals for your website, app, or social media channels? Doing so will help you remain focused and find joy in your accomplishments.
Customer Oriented
It would be best if you focused on understanding and satisfying the wants, needs and buying trends of your customers.
Passion for the Business
Having a love for your business helps you put in the long hours that getting a business up and running online requires.
Flexible
Things change rapidly, especially online. So it would help if you were quick to adapt to change. Adjusting can mean the difference between your business’ success or failure.
Skilled at Marketing
You need to invest in expanding your knowledge of marketing. Doing so can serve you well throughout your entrepreneurial career.
Benjamin Franklin put it best when he said, “an investment in knowledge always pays the best interest.”
Where this is not feasible, outsource your digital and social media marketing to a professional.
Final Thoughts
Don’t believe the hype that portrays growing your business online as easy. It’s a damn lie. You need to devote the time and resources required to building your business online.
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