Welcome to another edition of our weekly marketing digest. In today’s edition, you get to know the basics of link-building to boost your SEO.
Let’s get started.
The 11 Rules of Blogging No One Ever Told You
Are you dreaming of starting a blog? You may have a picture in your mind.
- Blogging is a marathon–not a sprint
- Writing is only a small part of it
- Distribution wins
- Blogging is a series of small tasks that you have to do regularly
- Without traffic (an audience), you don’t exist
A Marketer’s Guide to Working Remotely
While remote work has many benefits, employees who often worked in the office may have difficulty transitioning to only working this way.
- Global Workplace Analytics, big companies like Best Buy, British Telecom, Dow Chemical found remote workers are 35% to 40% more productive.
- The survey also found employees call in sick less often and feel empowered to work independently while also increasing collaboration.
- While being in different time zones could make finagling meetings a bit challenging, there are also some benefits.
- Get the Right Office Equipment and Office Supplies for Remote Work Success
- As long as you can cut distractions and have a dedicated workspace, you could do your projects and marketing campaigns.
YouTube Analytics: How to Use Data to Inform Your Future Videos
If you want to improve YouTube video views, track views, watch time, average view duration, and average percentage viewed.
- If you want to improve YouTube engagement, track views, likes, dislikes, shares, comments added, subscribers gained, and subscribers lost.
- Here, YouTube shows you views, likes, dislikes, comments, and channel subscribers.
- The Social Media Marketing Society is the ultimate resource for marketers, a place where you can discover new marketing ideas, improve your results, get support, and become indispensable.
- So the next metric you’ll want to look at is average view duration, which tells you how much of the video people are watching.
Know the Basics of Link-building to Boost Your SEO
Internal links are not as valuable as external links, but they help @Google understand your site’s structure, which can help SEO.
- Like internal and external links have different effects, follow and no-follow links connect to external content but are wildly different on what they do for your SEO.
- That little piece of code tells search engines not to follow the link – meaning that the linked page won’t receive any direct benefits from this link.
- Your site doesn’t receive direct SEO benefits from no-follow links
- If Google determines you paid for a backlink, it will penalise your site’s ranking
- Now that you understand the different types of links and paid options to get them, it’s time to think about what content and sites will get you those quality backlinks.
5 Storytelling Ideas to Steal from Sports Writers
We look closer at sports writing and broadcasting–and how content marketers can learn a writing lesson (or five) from them.
- Make it memorable
- Find the good story
- Use vibrant language
Full article: https://contentmarketinginstitute.com/2021/03/storytelling-ideas-steal-sports-writers/
Do Blog Posts Actually Lead to Purchases [New Data]
To help marketers answer the question above, we surveyed about 300 consumers using Lucid software to learn if reading company blog posts had ever led them to make purchases from that brand.
- Suppose a prospect trusts the advice or information given in your blog posts. In that case, they might trust that your offerings are better quality than your competitor’s because your brand knows the industry, what customers want, and the pain points that your product or service solves.
- Even if you prefer video, social media, or visual marketing strategies, it’s important to remember that blogs can help you sell products in ways that other content types can’t.
- If your brand sells a subscription, service, or product that’s on the pricier side or needs leadership approval from your company, blog readers might need more than a few blog posts to trust your brand and invest in your product.
- While one blog strategy, such as free resources, will work well to generate qualified leads for a B2B company, other tactics, like linking to a product in blog posts, might be more lucrative for consumer-facing brands.
A Beginner’s Guide to Web Analytics
Now that we have an idea of what web analytics is and why it’s important let’s look at some key metrics you might track to measure progress against and meet overarching business objectives, like increasing website traffic, leads, and revenue.
- Since this metric discounts instances in which a user reloads or visits the same page in the same session, unique pageviews help you understand how many visitors are viewing pages on your site and how popular individual pages are.
- New visitors also termed new users, unique visitors, or new visitor sessions, depending on the web analytics tools, the number of unique visitors on your website.
- Understanding and reporting traffic data, including page views, top traffic sources, and most viewed pages, is essential.
- With this API, you can build custom dashboards to display your Google Analytics data, automate complex reporting tasks to save time (like getting data in two date ranges with a single request), and integrate your GA data with other business applications.
- By collecting, reporting, and analysing data about your website, you can improve your site’s user experience and meet larger business objectives like increasing online sales.
5 Underused Ways to Get Better Content Ideas
Here are some less-used channels and non-obvious, always-rescuing sources to help you develop content that works well for your audience.
- Job descriptions
- Industry leaders on LinkedIn
- Sales calls
These are the articles I’ve summarised for you this week. Please read them and tweet me @ademolaabimbola or @mauconline to let me know what you think. See you later.
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