Content marketing has become a buzzword over the last decade. Many companies believe they should create content for their websites, social media channels, blogs, etc. But is it worth it?
Content marketing is creating or distributing valuable content to attract customers and prospects through various forms of media. Digital marketers often do this via different digital channels like email, social media, affiliate marketing and other digital platforms.
Some people claim that content marketing is becoming a new form of SEO. They claim Google now ranks content marketing higher than paid advertising. They say if you want to rank well in organic search results, then you need to start producing quality content. But is content marketing becoming the new SEO?
The quick answer is no! Though they both rely on each other and overlap to create a highly efficient digital marketing strategy and success in the SERPs, content marketing cannot be SEO.
Give me a few minutes of your time while I explain better.
What is SEO?
SEO, or search engine optimisation, is a strategy that optimises your website and pages to rank higher in the SERP results.
SEO is a complex set of digital marketing techniques and tasks for keeping websites at the top of the Google ranking. It improves the quality and quantity of targeted and unpaid traffic to your website and blog post.
These days, as far as your marketing activity is concerned, SEO is not just about quality links or a list of keywords to gain ranks. As a business owner, you need to use a keyword tool to help discover the correct search query for social media marketing and improve your site’s user experience.What is content marketing? Content marketing is about sharing valuable and relevant information with your audience. Click To Tweet
Is SEO Relevant in 2022?
While some traditional marketing methods may become obsolete, SEO is here to stay in 2022 because Google’s 2019 BERT update has helped SEO professionals to focus more on optimising websites based on search intent rather than relevant keywords.
Marketers and SEO professionals need to maximise their lead-generating potential by creating optimised web pages that best match what your target customer is looking for and provide more value than the current ranking pages.
So, it would help if you learned how to brand’s reach by targeting long-tail keywords that attract highly targeted visitors. As you gain momentum (in search engine rankings and visitors) from targeting long-tail keywords, you can start going after broad terms with higher traffic-generating potential.
Your competitors may already use search engine optimization to grow their business.
SEO strategy is an essential component of successful digital marketing efforts. It may be the difference between attracting many website visitors and getting lost among the billions of other sites on the Internet.
Remember that Google doesn’t change its methods to make things hard on website owners. They’re trying to create a better online experience for their users.
How Will SEO Change in 2022?
According to this account, we can expect “page experience signals” to be a ranking factor. According to Google, the page experience refers to how visitors feel interacting with the web page. Google determines it by many attributes, including mobile-friendliness, safe browsing, and HTTPS.
People will use voice search to seek ‘lifehacks’, cooking recipes, cooking video tutorials, how-to’s, etc. So it would help if you worked on your article or web page layout. It doesn’t mean that you need to change something in your writing style. Add some minor details that will help you work better with users and Google easier.So, from all indications, there will be an increase in the need for different, incredibly fresh, evergreen content. Click To Tweet
What is Content Marketing?
Content marketing is about sharing valuable and relevant information with your audience. Creating different types of content and helpful information that you offer for free is the essence of content marketing.
A good example is a blog where you regularly post new blog articles on topics in your field of expertise. For instance, at Mauco, we share our SEO and content marketing knowledge on our blog. Then share these on our social media channels and our newsletter. Other examples include podcasts and vlogs, which people create and share via different social networks.
Creating a trust-based relationship with your target audience is one of the benefits of a good content marketing strategy.
Let’s find out why integrating both strategies into your campaigns will bring your site the best results. You will also learn why it shouldn’t be SEO vs content marketing but SEO and content marketing.
Is Content Marketing Relevant in 2022?
This write-up notes that marketers can expect more to do on content marketing. With the shift in demand for all things digital in 2020, it will take a much more mandatory role in a 2022 content strategy. So, from all indications, there will be an increase in the need for different, incredibly fresh, evergreen content.
How Will Content Marketing Change in 2022?
The same write-up above predicts that content marketers can expect to take their creativity to the next level in 2022. In 2020, the “we’re in this together” messaging sufficed to start.
But now, content marketers will refocus to get more granular about their audiences’ needs beyond the topical pain points brought on by the pandemic. So, reaping the benefits of high-quality content means every piece of content must be strategic to meet the needs of every person visiting your site.
What Is the Difference Between SEO and Content Marketing?
The fundamental difference is while SEO is narrower and more technical, content marketing is broader and more holistic.
As noted in this account, these disciplines had very little in common, and few would have said they did. Content marketing was emerging as a viable organic digital strategy, and enterprise SEO departments were being built at companies worldwide. While each had similar macro-goals, their tactical approach to digital success was often much different, and their KPIs reflected such.
Fast forward to today – some would argue the two disciplines are damn-near homogenous. Yesterday’s tactics don’t quite work to drive organic search visitors like they once did. For many, in its place arose data-informed content or inbound marketing. Much of the forward-thinking thought leadership of the time predicted this change, too.
What You Must Know About SEO and Content Marketing
An SEO strategy aims to increase the quality of traffic to your website and attract as many visitors as possible. Marketing content that is valuable and relevant drives profitable customer or client actions. SEO without content marketing is like a car without an engine.
With both disciplines, it’s essential to use topics that focus on search intent and follow a strategic approach appropriately. Your content must include target keywords to rank well and boost organic traffic.
Be aware that Google penalises businesses that create low-quality content, affecting your search rankings and ability to reach new leads on Google. And with its recent Helpful Content Update (HCU), they penalise AI-generated content and similar content type focused on gaming the search algorithms. Therefore, if your marketing team has been using AI tools to mass-produce content as part of their content marketing effort, now is the time to stop. They also need to stop any shoddy tactics of getting dodgy inbound links. Instead, they must focus on improving your website or mobile app users’ overall digital experience and customer service.
The bigger your share of voice on the Internet for particular topics related to your business, the better chance a user finds your product or service on Google.
How SEO and Content Marketing Overlap
Being well-versed in SEO means that you probably have a technical background, which is why many marketers may be inexperienced in SEO and vice versa.
According to this article, applying SEO more broadly is channelling its specific technical endeavours into content marketing. It notes that the practical application of SEO is the very substance of content marketing. Your SEO dream can only come true if you unleash stellar information through content marketing. But let us not forget that all this is intended to improve your conversion rate.Content marketing uses valuable and relevant content to drive profitable customer or client action. Click To Tweet
These days, in practising either discipline, there is no way you achieve excellence without the use of tools. Tools like Google AdWords help you learn more about topics and planning, and Frase enables you to get your content optimised.
You must also ensure that link building and social media are part of your strategy to attract potential customers. When you understand more about your customers, you can use that knowledge to create engaging information across many channels. CoSchedule offers a range of excellent tools to help you stay organised, e.g., schedules and tools to help you integrate various channels.
Will Content Marketing Become the New SEO?
So, as you have seen from the above, the emphatic answer is no! It will not become the new SEO. We may probably merge both to become content marketing SEO! What do you think? Let me know on any of our social media channels.
In conclusion, content marketing and SEO have become some of the most important aspects of any digital marketing campaign. And with the rise of social media platforms, they have become more exciting.
Please let us know if you need further clarification or help with anything mentioned in this article. We will be glad to help.
- 6 Ways to Create a Killer Internet Marketing Content Strategy
- My Top 10 Articles of 2021
- Are Social Signals Still Important for SEO?
- Why SEO Is the New Way for Businesses to Succeed Online
- The Best Advice about Content Marketing You Have Ever Heard
- Why SEO for Business Owners Is Important
Did you like the article? Please pin it!