The quick answer is no! Though they both rely on each other and overlap to create a highly efficient digital marketing strategy and success in the SERPs, content marketing cannot be SEO.
Give me a few minutes of your time while I explain better.
What is SEO?
SEO, or search engine optimisation, is a strategy that focuses on optimising your website and pages to rank higher in the SERP results.
SEO is a complex set of tasks for keeping websites at the top of the Google ranking. It improves the quality and quantity of targeted and unpaid traffic to your website.What is Content Marketing? Content marketing is about sharing valuable and relevant information with your audience. Click To Tweet
Is SEO Relevant in 2021?
While some traditional marketing methods may become obsolete, SEO is here to stay in 2021 because Google’s 2019 BERT update has helped SEO professionals to focus more on optimising websites based on search intent rather than keywords.
Marketers and SEO professionals need to maximise their lead-generating potential by creating optimised web pages that best match what your target customer is looking for and provides more value than the current ranking pages.
So, you need to learn how to brand’s reach by targeting long-tail keywords that attract highly targeted visitors. As you gain some momentum (in rankings and visitors) from targeting long-tail keywords, you can start going after broad terms with higher traffic-generating potential.
Your competitors may already use search engine optimisation to grow their business.
SEO is an essential component of successful digital marketing efforts. It may be the difference between attracting many website visitors and getting lost among the billions of other sites on the Internet.Is Content Marketing Relevant in 2021? This write up notes that in 2021 marketers can expect more to do on content marketing. Click To Tweet
Remember that Google doesn’t change its methods to make things hard on website owners. They’re trying to create a better online experience for their users.
According to this account, 53% of traffic to websites comes from organic search, and on average, 83% of the visits from search engines come from SEO, and 17% from paid search.
How Will SEO Change in 2021?
According to this account, as of May 2021, we can expect “page experience signals” to be a ranking factor. According to Google, the page experience refers to the way the visitors feel as they interact with the web page. Google determines it by many attributes from mobile-friendliness, safe browsing, HTTPS, and others.
This write up says people will use voice search to seek ‘lifehacks’, cooking recipes, cooking video tutorials, how-to’s, etc. So it would help if you worked on the layout of your article or web page. It doesn’t mean that you need to change something in your writing style, add some minor details that will help you work better with users and Google easier.So from all indications, there will be an increase in the need for different content, especially fresh content and evergreen content. Click To Tweet
What is Content Marketing?
Content marketing is about sharing valuable and relevant information with your audience. Creating useful information that you offer for free is the very essence of content marketing.
A good example is a blog where you regularly post new blog articles on topics in your field of expertise. For instance, at Mauco, we share our SEO and content marketing knowledge on our blog. Then share these on our social media channels and our newsletter. Other examples include podcasts and vlogs.
Good content marketing strategy helps you build a strong relationship with your target audience based on expertise and trust.
Let’s find out why integrating both strategies into your campaigns will bring your site the best results. You will also learn why it shouldn’t be SEO vs content marketing, but SEO and content marketing.How Will Content Marketing Change in 2021? Content marketers can expect to take their creativity to the next level in 2021. Click To Tweet
Is Content Marketing Relevant in 2021?
This write up notes that in 2021 marketers can expect more to do on content marketing. With the shift in demand for all things digital in 2020, it will take a much more mandatory role in a 2021 strategy. So from all indications, there will be an increase in the need for different content, especially fresh content and evergreen content.
How Will Content Marketing Change in 2021?
The same write up mentioned above predicts that content marketers can expect to take their creativity to the next level in 2021. In 2020, the “we’re in this together” messaging sufficed to start.
But now content marketers will refocus to get more granular about their audiences’ needs beyond the topical pain points brought on by the pandemic. So reaping the benefits of content means, every piece of content must be strategic to meet the needs of every person visiting your site.So reaping the benefits of content means, every piece of content must be strategic to meet the needs of every person visiting your site. Click To Tweet
What Is the Difference Between SEO and Content Marketing?
The fundamental difference is while SEO is narrower and more technical, content marketing is broader and more holistic.
As noted in this account, before, these disciplines had very little in common, and few would have said they did. Content marketing was emerging as a viable organic digital strategy, and enterprise SEO departments were being built at companies worldwide. While each had similar macro-goals, their tactical approach to digital success was often much different, and their KPIs reflected such.
Fast forward to today – some would argue the two disciplines are damn-near homogenous. The tactics of yesterday don’t quite work to drive organic search visitors like they once did. For many, in its place arose data-informed content or inbound marketing. Much of the forward-thinking thought leadership of the time predicted this change, too.
What You Must Know About SEO and Content Marketing
According to this piece, SEO refers to the technical process of increasing traffic quality and attracting most visitors to your website. Content marketing focuses on using valuable and relevant content to drive profitable customer or client action. SEO without content marketing is like a car without an engine.What Is the Difference Between SEO and Content Marketing? The fundamental difference is while SEO is narrower and more technical, content marketing is broader and more holistic. Click To Tweet
With both disciplines, it’s essential to use topics and follow a strategic approach appropriately. Embedding target keywords into your content are necessary to rank well and boost traffic.
Be aware that Google penalises businesses that create low-quality content, affecting your search rankings and ability to reach new leads on Google.
The bigger your share of voice on the Internet for particular topics related to your business, the better chance a user finds your product or service on Google.
How SEO and Content Marketing Overlap
Being well versed in SEO means that you probably have quite a technical background, and it’s why many marketers may be inexperienced in SEO and vice versa.
According to this article, the way to apply SEO more broadly is to channel its specific technical endeavours into content marketing. It notes that the practical application of SEO is the very substance of content marketing. Your SEO dream can only come true if you’re unleashing stellar information through content marketing.Content marketing focuses on using valuable and relevant content to drive profitable customer or client action. Click To Tweet
These days, in practising either discipline, there is no way you achieve excellence without the use of tools. Tools like Google AdWords help you learn more about topics and planning, and Frase enables you to get your content optimised.
You also need to ensure that your social media is a part of your strategy. When you understand more about your customers, you can use that knowledge to create engaging information across many channels. CoSchedule offers a range of excellent tools to help you stay organised, e.g. schedules and tools to help you integrate various channels.
Will Content Marketing Become the New SEO?
So as you have seen from the above, the emphatic answer is no! It will not become the new SEO. But I’d love to know what you think. Let me know on any of our social media channels.
Do you need further clarification or help with anything mentioned in this article, let us know. We will be glad to help.
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