You are a brand! Whatever skills you have to use in earning a living is part of what makes your brand unique. Therefore you need to be proactive in building your brand.
Here’s how to use social media to build your brand in three easy steps.
Build your social presence
Based on your life and career goals start building your social presence. If you’ve not done so already (though I doubt it) create an account for a personal profile for yourself on Facebook, Twitter, LinkedIn and Google+ and start connecting with your friends and colleagues on these networks.
If you already have a profile on these social networks but feel that your profile is not up to scratch, then work on it.
Make sure you feel out your profile bio with detailed and accurate information as well as an appropriate profile picture.
Remove any status updates, pictures, comments on your timeline or anything that you feel does not impact positively on your brand.
Create the lists of topics you’re passionate about and can speak comfortably on and posts or tweet on these topics.
Avoid topics that are very volatile, and that could get you entangled in online arguments that could damage your brand.
Follow the individuals and brands you love
The whole purpose of social media is to engage and interact with persons and brands that you like.
So seek out these individuals and brands that you love or that you share a common interest with and actively follow them and engage in meaningful conversations with them.
Remember that the whole point of social networks is to create online social interactions, not to boast about product or service benefits. Social media at its core is not a sales tool.
Display your knowledge
Show the individuals and brands that you follow the stuff you are made of by engaging in intelligent conversations on topics that are dear to you.
Let your passion about your areas of interest be seen and felt by the posts that you make. But at the same time be cautious so as not to portray yourself as proud or a braggart. Nobody loves a braggart.
Remember that it is not easy to retract whatever you post on social media. Even when you delete it there’s no guarantee that someone somewhere has not made copies of it and saved it to the cloud.
So whatever you post on your social networks could one day come back to haunt you. Think twice before you post.
Once you adhere to these three points mentioned above, you will be well on your way to building a reliable personal brand on social media.
Having a personal brand will prove to be priceless in attaining your personal or career goals, especially for entrepreneurs.
Does all these sound daunting? Or maybe you don’t have the time or flare for social media.
Need someone to help you create your accounts on relevant networks, post great content regularly and maintain your social media presence on your behalf?
Click this link now to get in touch. I’ll be glad to help!