Some business owners think that LinkedIn is a job board for job seekers. This thinking is not right. I’ve highlighted some tips below on how to make LinkedIn work for your business.
LinkedIn is a network for all professionals, even if you have your own business.
Have a Comprehensive Personal Profile
Your LinkedIn profile is one of the most significant ways to sell yourself on the network.
LinkedIn expert Garrett O’Brien recommends having a comprehensive profile and keeping it updated. The more extensive your profile is, the better.
Highlight your unique selling points, your specialities, work history, education and contact details.
Use keywords related to your specialisation. Repeat these keywords often without being spammy.
Whatever makes you unique is what you should highlight.
Also, ensure you include a headshot photo of yourself. Customise your profile URL using your name to make it more user-friendly.
Connect your profile on LinkedIn to your business website, LinkedIn company page, and other social networks.
A comprehensive profile on LinkedIn helps when potential customers and partners search for you.
Keep your profile fresh. Update it regularly to ensure that people get a clear picture of where you are in your career at the moment.
Keep your profile updated as it shows you’re active on the network and that’s to your advantage.
Grow Your LinkedIn Network
Connect with former schoolmates, past workmates, etc. to grow your network.
I would suggest you connect with people whom you know or have interacted within the course of your career.
Or persons with whom you have a shared connection. Be careful so that you don’t find yourself in trouble for breaking any of LinkedIn’s rules.
You could be called a spammer and thereby lose your invitation privileges.
Join Industry Related Groups
LinkedIn is useful in helping you stay abreast of the newest industry trends and practices.
The best way to achieve this is by joining and participating in industry-related groups.
When joining groups, please don’t start promoting your own business. Instead, take part in relevant discussions and answer questions posed by others.
By so doing, you will position yourself as an experienced professional and not just a spammer.
Learn to help others in the group and not only to seek for others to help you.
The more you help others, the more others will be willing to help and recommend and endorse you.
So it’s a win-win situation for you at the end of the day.
Follow Companies and Influencers
Follow as many companies, brands and influencers on LinkedIn as you admire.
There’s no limit to the number of companies and individuals you can follow.
The more companies and influencers you follow on LinkedIn, the better.
Please follow my Mauco Enterprises’ LinkedIn Page too.
Give Recommendations and Endorsements
Give recommendations and endorsements. This recommendation is a great way to show support for people whose work and skills you value.
Do this without expecting anything in return. Recommend and endorse people whose work and skills you can vouch.
These are just some tips that can help you make LinkedIn work for your business.
Which of these tips have you tried and what was the result? Share your experience in the comment below.
Do you have any LinkedIn tips that I’ve left out? Feel free to share it in the comment below. Catch you later.