How to Grow Brand Awareness on Snapchat

Is Snapchat a part of your social media marketing strategy? Or are you considering it?

Snapchat differs from other social media platforms. According to this article, only 2% of large and small businesses on social media use the Snapchat app as a marketing strategy. So, you need to get on this fast-growing social media network and leverage its unique features to connect with your brand advocates.

According to Statista, as of the fourth quarter of 2020, the photo and video-sharing app Snapchat had 265 million daily active users worldwide. According to this article, the platform has seen more than an 18% growth rate in daily users last year.

According to these statistics, Snapchat reaches 75% of millennials and Gen Z. Snapchatters are highly engaged on the platform. Most users open the app 30 times per day. You could miss out if you’re looking to reach millennials or Gen Z’ers and you’re not using Snapchat for Business.

The advent and surge in popularity of filters for snaps sent between users or posted to “Stories” is also an element businesses can use to further their Snapchat marketing strategy. Business owners and marketers can design their own business or product-themed filters, pay Snapchat a fee, and have those filters live in geolocation or become visible for specific business-related events or promotional opportunities.

In a survey of 1600 college students, 58% stated they were more likely to buy from a company if they received a coupon via Snapchat. This means that the good old social media giveaways will be effective on Snapchat. But, the one-on-one interaction platform is even more primed for conducting contests and offering special perks.

Previously, companies have been reluctant to use social networking platforms to promote their product. However, recent additions to the Snapchat framework have prompted a massive change.

There are plenty of ways to increase brand awareness and generate sales on Snapchat – with the help of engaging ad formats, from complex targeting and abundant access to creative tools and resources.

So, how does this affect business owners like you? Business owners should use Snapchat because it is underutilised and may lead to exciting opportunities. If your brand caters to Gen Z or younger millennials, Snapchat can significantly impact your business. So, what can you do to be sure your business maximises its Snapchat presence?

People once solely used snaps to send photos between friends, but those days are over. If you’re interested in ways to use Snapchat to strengthen your brand, then this article will help you discover seven ways to grow your brand awareness.

But what is brand awareness? This refers to the degree to which customers recognise a brand, which can influence their purchasing decisions. Now that you know what it is, let’s get right into the tips.

Offer Contests, Promotions and Perks.

Offering incentives to your followers will immediately catch their attention. Offering naming contests, product suggestions, and themes to your social media content calendar is an excellent example of creating engaging content that increases awareness and promotes user-generated content. The snaps you send your followers will remain in their inboxes until they decide to click on them. You can also ask followers to post a daily snap.

Show off Your Company Culture.

According to this article, millennials, who take up the biggest user slot on Snapchat, are all about company culture. Using these Snapchat methods is an excellent way of zoning in on their interests. Be conscious of your content and know what engages your audience. Behind the scenes also humanises your business and makes people feel more connected to your brand. Make sure each snippet of content you post contains value or is at least entertaining.

Behind the scenes is an excellent way of displaying your company culture and showing your followers how fun your company is. Posting your brand story or corporate culture on Snapchat helps you reach a larger audience than would otherwise be out of reach.

Give Exclusive Access.

Harbouring exclusivity via Snapchat is a great way to leverage content and increase brand loyalty. Offering exclusive entry into what your business is like behind the scenes attracts interest. Use Snapchat to share exclusive content, such as a sponsored lens for Snapchatters to play. Ensure the content your target audience receives is not something they can get on your other social platforms.

Use Sponsored Geo-filters.

Businesses get their message in front of Snapchat users by creating interactive filters that “Snapchatters” want to use. Snapchat lets you do your own business- or product-themed filters. Pay a fee for them and have them live in a specific location or be visible during promotional events. Learn how to utilise the app’s geo-filters to increase your brand awareness. Creating a Geofilter is relatively straightforward as long as you follow Snapchat’s guidelines for Geofilters. Although you may need to hire a designer to design an on-demand Geofilter, you can use some available online tools, like FilterPop, to create one. A Snapchat filter makes it easier for brands to get their message in front of users. Having a unique filter for your brand is a clever way to stand out from the crowd.

Partnerships with Influencers.

You can partner with an influencer who will take over your company’s Snapchat account for a few days, featuring the influencer performing pranks, etc. This is a clever way to reach your target audience.

Make Your Story Unique.

The “Memories” section of Snapchat allows you to save any Content the account holder can view. It lives permanently and can be repurposed for marketing uses as needed. It allows for more strategic planning regarding Snapchat content distribution since you can snap now and share later.

Snapchat Q&A.

Your company can do 2-3 Snapchat Q&As annually to ensure your brand answers all your followers’ questions about your business.

Bonus Tip.

According to the advice from Snapchat’s product marketing manager in this article, “If brand awareness is the goal, I think it is important to take advantage of all of our ad formats to ensure your brand is present in all areas of Snapchat to maximise reach. This means on a single image or video ads, stories, AR lens experiences, and filters.”

Also, focus on a large audience that matches your product by testing our proprietary targeting segments, Snapchat Lifestyle Categories.

If you don’t have a creative readily available, you can try Snap Publisher, our easy-to-use video and image ad builder, or Lens Web Builder, the easiest way. Create engaging AR ads right in your browser. These two tools are straightforward to use and available in Ads Manager.

For many businesses, Advertising on Snapchat is highly profitable and, frankly, much fun.

Key Takeaways

To enhance brand awareness on Snapchat, grow Snapchat followers and engage consistently. Choose a captivating public profile picture to represent your brand well on all your social media accounts. Use audience insights from sites like Social Media Today and brand data from lift studies to create high-quality content that resonates with your broad audience on Snapchat. Collaborate with social media influencers to reach a wider audience and increase engagement rates on your story ads. Don’t forget to promote your Snapchat profile on other social media sites and even on your business cards, email signature, and online presence.

Leverage Snapchat to connect with potential customers daily in real time. By running a Snapchat campaign and sharing engaging content consistently, you’ll see growth in your follower count and brand awareness across various social channels. With the diminishing attention span of users, it’s essential to keep your content fresh, relevant, and tailored to your Snapchat audience to stand out among the crowd.

Conclusion

Is Snapchat part of your social media marketing strategy? Companies that leverage Snapchat effectively boost brand visibility and engagement.

There are many benefits to using Snapchat to promote and build your business and brand. If your target audience is the Gen Z demographic, but you are not present on the platform, it may make sense to try it. Let me know what you think.

Do you want to learn how to choose your brand’s social media channels? Tweet me at @ademolaabimbola or @mauconline.

Frequently Asked Questions (FAQs)

Q: How to Increase Brand Awareness on Snapchat?

• Use sponsored geo-filters and lenses to reach a wider audience.
• Collaborate with influencers to promote your brand to their followers.
• Use storytelling features like Snapchat Stories to engage with your audience.
• Run targeted advertising campaigns based on user demographics and interests.

Q: How Can You Increase Brand Awareness?

• Use social media platforms to engage with your audience and promote your brand.
• Collaborate with influencers or other brands to reach a wider audience.
• Create compelling and shareable content that showcases your brand values.
• Attend industry events and sponsor relevant activities to increase visibility and recognition.

Q: How Could Brands Use Snapchat to Increase Brand Consumer Engagement?

Brands can use interactive filters and lenses to engage with consumers. Leveraging user-generated content through Snapchat Stories can increase brand authenticity and engagement. The use of exclusive promotions or behind-the-scenes content can create a sense of urgency and FOMO among consumers. Partnering with influencers or celebrities on Snapchat can help reach a wider audience and drive engagement.

Q: How to Grow Audience on Snapchat?

• Engage with your audience by responding to comments and messages.
• Use Snapchat features like filters and lenses to make your content more engaging.
• Collaborate with other Snapchat users or influencers in your industry to reach a larger audience.
• Promote your Snapchat account on other social media platforms and cross-promote with other relevant accounts.

Q: How Can Snapchat Increase Brand Awareness and Drive Sales?

Use sponsored lenses or geofilters to engage with users and promote brand recognition. Collaborate with influencers or celebrities to reach a wider audience and drive sales. Create engaging and interactive content such as behind-the-scenes footage or product demonstrations to increase brand awareness. Use Snapchat Analytics to track performance metrics and optimize marketing strategies for driving sales.

Q: How Can Marketing Help Drive Small Business Growth on Snapchat?

Use Snapchat’s advertising tools to target specific demographics and reach a larger audience. Collaborate with influencers or Snapchat stars to promote your products or services to their followers. Create engaging and visually appealing content that showcases your brand’s unique selling points. Implement interactive features like AR lenses or filters to increase user engagement and attract new customers.

Q: How Does Snapchat Discover Help Brands Grow Their Brand Awareness?

Snapchat Discover provides brands with the opportunity to reach a massive audience of young and engaged users. The platform allows brands to create visually appealing and interactive content to showcase their products and services. By collaborating with Snapchat Discover partners, brands can leverage the platform’s credibility and reach a wider audience. Brands can use Snapchat Discover analytics to track engagement metrics and optimize their content strategies for maximum brand awareness.

Q: Does Snapchat Have a Marketing Strategy?

Yes! Snapchat does have a marketing strategy in place. They engage with younger demographics through filters, lenses, and interactive content. Sponsored AR filters and geo-filters are key components of Snapchat’s marketing strategy. They also work with influencers and celebrities to promote brands through sponsored content.

Related Article(s)

• 5 Social Media Marketing Tips for Small Businesses
• Here’s What It Takes to Do Social Media Right
• How Social Media Marketing Can Keep You Out of Trouble
• Should You Post the Same Content to All Social Networks?
• Unique Social Networks to Consider Exploring This Year
• Reaching Your Target Audience Through Social Media

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