How to grow brand awareness on Snapchat

Is Snapchat a part of your social media marketing strategy? Or are you considering it?

Snapchat differs from other social media platforms. According to this article, only 2% of large and small businesses on social media use the Snapchat app as part of their marketing strategy. So, you need to get on this fast-growing social media network and leverage its unique features to connect with your brand advocates.

On Statista, as of the fourth quarter of 2020, photo and video sharing app Snapchat had 265 million daily active users worldwide. According to this article, the platform has seen more than an 18% growth rate in daily users last year.

According to these statistics, Snapchat reaches 75% of millennials, and Gen Z. Snapchatters are highly engaged on the platform. In fact, most users open the app 30 times per day. If you’re looking to reach millennials or Gen Z’ers and you’re not using Snapchat for Business, you could miss out.

Is Snapchat part of your social media marketing strategy? Companies that leverage Snapchat effectively boost brand visibility and engagement. Click To Tweet

It says here that the advent and surge in popularity of filters for snaps sent between users or posted to “Stories” is also an element businesses can use to further their Snapchat marketing strategy. Business owners and marketers can design their own business or product-themed filters, pay Snapchat a fee, and have those filters live in a geolocation or become visible for specific business-related events or promotional opportunities.

In a survey of 1600 college students, 58% stated they were more likely to buy from a company if they received a coupon via Snapchat. This means that the good old social media giveaways will be effective on Snapchat. But, the one-on-one interaction platform is even more primed for conducting contests and offering special perks.

In the past, companies have been reluctant to use social networking platforms to promote their product. However, recent additions to the Snapchat framework have prompted a massive change.

Use Snapchat to share exclusive content, such as a sponsored lens for Snapchatters to play. Click To Tweet

There are plenty of ways to increase brand awareness and generate sales on Snapchat – with the help of engaging ad formats, from complex targeting and abundant access to creative tools and resources.

So how does this affect business owners like you? Business owners should use Snapchat because it is underutilised and may lead to some exciting opportunities. If your brand caters to Gen Z or younger millennials, Snapchat can significantly impact your business. So what can you do to be sure your business is maximising its Snapchat presence?

People once solely used snaps for sending photos between friends, but those days are over. If you’re interested in ways to use Snapchat to strengthen your brand, then in this article, you’ll discover seven ways to use Snapchat to grow your brand awareness.

But what is brand awareness? This refers to the degree to which customers recognise a brand, which can influence their purchasing decisions. Now that you know what it is, let’s get right into the tips.

1. Offer Contests, Promotions and Perks.

Offering incentives to your followers will immediately catch their attention. Offering naming contests, product suggestions, and themes to your social media content calendar is an excellent example of creating engaging content that increases awareness and promotes user-generated content. The snaps you send your followers will remain in their inboxes until they decide to click on them. You can also ask followers to post a daily snap.

2. Show off Your Company Culture.

According to this article, millennials, who take up the biggest user slot on Snapchat, are all about company culture. Using these Snapchat methods is an excellent way of zoning in on their interests. Be conscious of the content you’re posting and know what engages your audience. Behind the scenes also humanises your business and makes people feel more connected to your brand. Make sure each snippet of content you post contains value or is at least entertaining.

Behind the scenes is an excellent way of displaying your company culture and showing your followers how fun your company is. Posting your brand story or corporate culture on Snapchat helps you reach a larger audience than would otherwise be out of reach.

3. Give Exclusive Access.

Harbouring exclusivity via Snapchat is a great way to leverage content and increase brand loyalty. Offering exclusive entry to what it’s like behind-the-scenes of your business attracts interest. Use Snapchat to share exclusive content, such as a sponsored lens for Snapchatters to play. Ensure the content your target audience receives is not something they can get on your other social platforms.

4. Use Sponsored Geo-filters.

Businesses get their message in front of Snapchat users by creating interactive filters that “Snapchatters” want to use. Snapchat lets you do your own business- or product-themed filters. Pay a fee for them and have them live in a specific location or be visible during promotional events. Learn how to utilise the app’s geo-filters to increase your brand awareness. Creating a Geofilter is relatively straightforward, as long as you follow Snapchat’s guidelines for Geofilters. Although you may need to hire a designer to create an on-demand Geofilter, you can use some of the available online tools, like FilterPop, to create one. A Snapchat filter makes it easier for brands to get their message in front of users. Having a unique filter for your brand is a clever way to stand out from the crowd.

5. Partnerships with Influencers.

You can partner with an influencer who will take over your company’s Snapchat account for a few days, featuring the influencer performing pranks, etc. This is a clever way to reach your target audience.

6. Make Your Story Unique.

The “Memories” section of Snapchat allows you to save any Snapchat content that the account holder can only view. It lives permanently and can be repurposed for marketing uses as needed. It allows for more strategic planning regarding Snapchat content distribution since you can snap now and share later.

7. Snapchat Q&A.

Your company can do 2-3 Snapchat Q&A’s per year to make sure your brand answers all your followers’ questions about your business.

Bonus Tip.

According to the advice from Snapchat’s product marketing manager this article, “if brand awareness is the goal, I think that it is important to really take advantage of all of our ad formats to make sure your brand is present in all areas of Snapchat to maximize reach. This means on a single image or video ads, stories, AR lens experiences, and filters.”

Also, focus on a large audience that matches your product by testing our proprietary targeting segments called Snapchat Lifestyle Categories.

If you don’t have a creative readily available, you can try Snap Publisher, our easy-to-use video and image ad builder, or Lens Web Builder, the easiest way. Create engaging AR ads right in your browser. These two tools are straightforward to use and available in Ads Manager.

For many businesses, Advertising on Snapchat is highly profitable and, frankly, much fun.

Conclusion

Is Snapchat part of your social media marketing strategy? Companies that leverage Snapchat effectively boost brand visibility and engagement.

Your company can do 2-3 Snapchat Q&A's per year to make sure your brand answers all your followers' questions about your business. Click To Tweet

There are many benefits to using Snapchat to promote and build your business and brand. If your target audience is the Gen Z demographic, but you are not present on the platform, it may make sense to try it. Let me know what you think.

Do you want to learn how to choose the right social media channels for your brand? Tweet me at @ademolaabimbola or @mauconline.

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