Most of my clients are non-techie business owners. So I find myself having to use illustrations to break down complicated technical jargon like SEO in a way that they can understand.
Search Engine Optimization is one of the most challenging topics to explain to a business owner. A business owner wonders how things like keywords, meta tags, rankings, inbound links, and so on can improve his bottom line.
As the age-old saying goes, you need to understand something well yourself before you can explain it to others. So when trying to teach all the SEO stuff to my clients, I use necessary illustrations to pass the message across.
In doing so, there are five critical benefits of SEO that I like to highlight to business owners. These are the benefits that would be of interest to them the most.
Good SEO is Effective
Why is it that when you search for something on Google or any search engine results from websites like Wikipedia, Reddit and Amazon usually appear first?
Results from these websites usually appear first because these websites use SEO to target customers who use particular keywords and phrases related to what you’re searching.
But more significant is that these different websites are authorities in their various industries, and they provide quality information.
So combining good SEO and high-quality content will earn you high ranks in Google. It goes to show that SEO is no fluke.
SEO works and its results are usually long-term. So if you’ve been putting it off your to-do list for your business, then you need to have a rethink.
Good SEO is Efficient
When you optimise your keywords, meta-tags, meta-description, headers, alt tags, inbound links, images, content, speed, mobile responsiveness, security etc. on your website, you’re in essence fine-tuning your site to generate increased leads which will improve your bottom line at the end of the day.
So your website is not a glorified online brochure but rather a vital tool that works to boost your marketing, sales and your business.
Good SEO is Influential
Whether your target audience is local, national or global, investing in SEO will help to boost your brand image and voice to your target audience.
Good SEO will help to make your brand an influential authority and thought-leader in your industry. Good SEO will help to dismiss any negative impressions about your brand that your competitors might be trying to promote.
The influence of SEO in growing your brand is necessary.
Excellent and Strategic SEO Has the Best Return on Investment (ROI)
A unique and well-implemented SEO strategy will help to improve your lead conversions, which enhances your sales and in the long run your bottom line.
As your websites start to rank higher and higher on Google, so will your ROI continue to improve? But, you must realise that a useful and well-implemented SEO strategy is not a quick fix.
It’s a long-term project that needs a long-term investment approach for best results.
Good SEO Covers All Platforms
Why is it that I focus on Google when mentioning SEO? Well, Google is the dominant search engine that controls 90% of all web search worldwide.
So even the likes of Microsoft, Facebook, Twitter, etc. all invest in SEO so that they can rank high in Google search results!
So when you invest in SEO, you’ll, in the long run, improve your performance on other platforms too. It’s a win-win situation.
You Can Succeed Online with a Good SEO Strategy
Have you come across sensational headlines saying SEO is dead, SEO is irrelevant, it’s old school, and so on? Well, the fact is that SEO is alive and well.
And as long as search engines like Google, Bing, YouTube, etc. exist, SEO will continue to live and is one of the most critical factors in growing your business online and being more successful.
Did you notice that I always said ‘Good SEO’?
That’s because as some good SEO practices will help grow your business online so also, some terrible SEO practice and strategies are detrimental to your business.
Be careful who you hire to do your SEO for you. Moreover, the rules of SEO changes, according to Google’s algorithms.
So good SEO is not a ‘set it and forget it’ kind of a thing. Stay on top of it to get good results.
There you have it! If you know nothing about SEO, I hope I’ve been able to explain it for you to understand?
Do you still have questions? Or do you want to learn how to get started with S.E.O? Contact us. I’ll be glad to help.
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