These days content marketing is replacing traditional marketing. It can consist of anything published through print and digital platforms.
Content can range from a blog post, infographic, podcast, and video. You can promote it on your website, blog, social media channels, etc.
It requires focusing on providing relevant and valuable information that is published on a regular schedule.
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Create content to help your existing and potential customers to solve their various challenges.
Big brands like Nestle, P&G, Microsoft, etc. and SMB’s make use of content marketing.
But what if you’re not into writing blog posts? Neither do you have a flair for creating videos, podcasts, etc.?
Can you do content marketing without creating content?
Simple answer: Yes!
You can share other people’s content on your social media channels. It needs to be interesting, relevant, trustworthy and valuable to your audience.
By doing this, you will not need to create your own from scratch. Sharing other people’s work will show your knowledge of your industry.
Share great content created by others to your audience they might not have seen.
You need to subscribe to the blogs and newsletters of leaders in your industry. Follow them on social media and share their content on your social channels.
Then from time to time, you mix this up by highlighting your products or services.
Outsourcing
If this method does not appeal to you, don’t despair. You can outsource it to our digital marketing agency in Nigeria!
We will create blog posts, infographic, etc. for you! We will create and customise it under your brand name.
We can also help you post it on your social media channel(s) and promote it on social media!
Are you interested in outsourcing to Mauco Enterprises? Contact us now.
