These days content marketing is replacing traditional marketing as a means for companies to reach their target audience. Content marketing can comprise any content (e.g. text or visual content) published through print and digital platforms.
Examples of content can include a blog post, infographic, podcast, email newsletters and videos. You can promote it on your website, blog, social media channels, etc., and measure its impact using a tool like Google Analytics.
It requires having a content marketing strategy or a content marketing plan focusing on providing relevant and valuable information through any piece of content published as text, visual content, etc., on a regular schedule, either through your blog or social media post, as part of your efforts to meet your business goals.
Create content to help your existing and potential customers solve their various challenges. You can use these types of content in your social media marketing to drive social shares, increase brand awareness, and ultimately achieve your business objectives.
Big brands like Nestle, P&G, Microsoft, etc., and SMBs use content marketers and content marketing, especially in their social media marketing, to reach their target audience.
Content is hot! You can market your original or creative efforts by creating valuable content online and through your social media network that doesn’t explicitly promote yourself to your target markets. Because of the rise of bloggers and YouTubers, what used to be a relatively small niche has grown into a vast marketing arena for various content types.
Content is no longer optional for businesses. It’s essential. Big brands do well by focusing on “owning a topic” on a social media network in today’s market. Instead of focusing on yourself or your product, use your website, email newsletter and social media platforms to emphasise the things your audience enjoys. It is a crucial way of successful content marketing that drives targeted traffic to your website that turns into sales.
For example, don’t write about your bespoke shoes if you make custom-made shoes. Instead, in your digital marketing strategy and editorial calendar, you can include a blog about the ten best ways to care for custom-made shoes. Or, better still, get your readers to tell how they care for their bespoke shoes.
I would, however, caution you about buying content from content providers! If you choose this route, make sure any content you purchase is unique to your website and don’t duplicate other peoples’ content. Recent changes in Google’s algorithms penalise sites that republish content found elsewhere. You should make sure that your content is original and unique.
Based on your content marketing strategy, you can share the link to your blog or content on social media. Links like these may cause more clicks and improve your website’s ranking in search results.
Video and photos can be great, but be sure to accompany them with text to make them search-engine friendly. And, definitely focus on the inbound links. If your content format isn’t interesting enough to get other sites to link to you, it probably means it’s not interesting to read.
The fact is that if you talk to customers or create various types of content for marketing communication or support materials (brochures, owner’s manuals, blogs, etc.), then your business is engaging in creating content for content marketing. You’re just not making your content work harder for you.
The first things I would consider are:
- What are the common topics of discussion members of your target audience bring up?
- What are the common types of content you provide to answer those questions?
- What are the top keywords that drive traffic to your site?
- What type of content is your competition providing?
- What are they not providing that you could provide for your customers? What is their content strategy?
Every business generates content. The trick is to ensure that your customers access that content when and where it’s most relevant to their needs. More and more, that’s happening online through search engines and social media.
It is crucial to design your content marketing strategy to address your audience’s most pressing questions – since that will educate and transform them. Your content will only connect with people when it addresses their needs, resulting in them sharing your content and assisting you in reaching your goals.
But what if you’re not into writing blog posts? Neither do you have a flair for creating videos, podcasts, etc.? So then, can you do content marketing without creating content? What will your content marketing strategy look like?
Now, let’s look at how we can do content marketing, creating no content of our own. There are many ways of generating content. There are two main approaches to developing content.
Can You Do Content Marketing Without Creating Content?
Simple answer: Yes! You can do so by using any of the following as part of your content marketing strategy:
- Content Curation
- Outsourcing
Curation
According to Wikipedia, content curation gathers information relevant to a particular topic or area of interest, usually intending to add value through selecting, organising, and looking after the items in a collection or exhibition.
So go ahead and curate other people’s content! First, editorially collect the best content related to your specific niche and target your particular audience. Then enhance this content by adding your personal opinions and expertise.
When looking for where to share your curated content, use your social media channels. Join groups on relevant social networks. Join groups full of active people in your niche and not full of people looking to promote their content.
Using content curation as part of your content marketing strategy, you can share other people’s content on your social media channels. The type of content you curate needs to be interesting, relevant, trustworthy and valuable to your audience.
You will not need to create your own from scratch by engaging in content curation. In addition, sharing other people’s work will show your industry knowledge.
Share great content created by others to your audience they might not have seen.
You need to subscribe to the blogs and newsletters of leaders in your industry. Then, follow them on social media and share their content on your social channels.
Then, you mix this up from time to time by highlighting your products or services.
Outsourcing
If content curation does not appeal to you, don’t despair. You can consider outsourcing as part of your content marketing strategy.
According to this article, outsourcing is the business practice of hiring a party outside a company to perform services and create goods traditionally performed in-house by the company’s employees and staff. Outsourcing is a practice usually undertaken by companies as a cost-cutting measure.
Strategic outsourcing is a long-term, result-oriented business relationship between you and your preferred service provider.
Outsource your content creation and promotion to a digital marketing agency like Mauco Enterprises. We can create different content such as blog posts, ebooks, slides, and infographics! We will make and customise these pieces of content under your brand name. We can also help you post it on your social media channel(s) and promote it on social media!
Our team does all the hard work while you take the credit! Outsourcing your content creation and promotion is an excellent option if you’re looking for content marketing without creating content.
Are you interested in outsourcing to Mauco Enterprises? Contact us.
Conclusion
Using these two methods mentioned above can significantly enhance your content marketing efforts. Using a tool like Google Analytics, you can track the performance of your content curation, content outsourcing or any other form of content you use in your marketing efforts.
Creating relevant content and using a content calendar to publish your content pieces on social media is essential in reaching your ultimate goal of growing your business online. High-quality content takes time and effort to create. Contact us if you need help in improving your content marketing efforts. We will be glad to help.
Related Article(s)
- How to Build a Content Marketing Strategy from Scratch?
- Content Marketing Tactics To Increase Your Audience Engagement
- Why You Must Be Thinking about Content Marketing
- The Best Advice about Content Marketing You Have Ever Heard
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