What is the best way to grow your audience through viral content marketing?
Viral content marketing campaigns are effective ways to get new customers or clients. They also increase brand awareness and generate leads.
How do you create viral content marketing campaigns for a business or industry? There’s no magic formula, but there are steps you can take to encourage more people to share your stories. What is Viral Content Marketing?
Viral content marketing elicits social sharing through exciting stories, images or videos. These pieces of valuable content go beyond marketing speak and have an element of fun or interest that compels people to share them with their greater circle.
Viral content marketing campaigns are incredible if done correctly. They can help you start an avalanche by gaining thousands of new visitors and subscribers to your blog or product. However, as with any avalanche, you could be injured or buried under the snow if it’s not done correctly or with poor snow conditions. But if things are executed perfectly, and you have built the foundation for it over time — oh boy! A viral marketing campaign is far more potent than any other type of campaign you can run. This article will reveal to you how to create such a campaign.
What if I told you there was a way to get your high-quality content in front of millions of people and get them to engage? Harnessing the power of viral content is essential in advancing a brand’s visibility. Don’t worry; we will not automatically tag all your cats (yes, I know you have multiple cats). This post will help you understand the basics of creating a successful viral content marketing campaign.
Content marketing is a great way to grow your audience’s engagement. But what if you don’t know how to create valuable content that’s interesting enough to go viral? If people share your content because they find it interesting or helpful, you can build a beneficial relationship with that person and the people they influence.
Content going viral can generate tons of engagement, traffic, and marketing for your brand. If you want your well-written content to reach out to your targeted audiences, then viral marketing is the best option. Discover the power of viral campaigns and how you can build them. While there is no guarantee, these tips can help the likelihood of content going viral.
How to Reach People Who Have Turned off Their Marketing Radars
Every business needs to be doing more online marketing. But most don’t know how to create a viral campaign that will attract people who aren’t even paying attention. Viral content marketing is more complex than ever. People trust their friends and families more than they trust brands. If you’ve seen a business with a big Instagram following struggle to get new people interested in their ad, it’s because of this trust gap. Celebrities can create addictive memes. People who share something about their favourite stars on Instagram might become more inclined to see them live. That’s the power of celebrity. But it takes work to attract those people to your brand.
Marketing is a science. It’s getting as much of an audience as possible to become interested in your brand. But the most important thing—at least for the more prominent brands—is to learn how to make your product stand out on the Internet, on social networks like Facebook, and in the minds of potential consumers.
Creating a blog is not enough anymore. A finite audience will read any content on your blog. To improve your reach beyond your core audience, you must leverage your unique value proposition: your expertise.
Look at past Viral Content That Achieved Virality and Figure out Why It Became Popular
Have you thought of the benefits of creating viral content but felt it’s beyond your capabilities? If you’re struggling with how to create viral content in your business, look at past viral content that achieved virality and figure out why it became popular. Viral content marketing campaigns are helpful because they create a reaction among your target audience. They are emotional triggers that help build an audience and decrease the churn rate. Let’s see how they executed successful viral campaigns to help create your own viral content marketing strategy and campaign.
Now let’s look at a couple of viral marketing examples of successful campaigns to learn how you can apply their digital marketing strategy in your digital marketing.
The Old Spice Man
Could we discuss viral video marketing campaign examples without featuring the Old Spice “The Man Your Man Could Smell Like” campaign?What is Viral Content Marketing? Viral content marketing elicits social sharing through exciting stories, images or videos. Click To Tweet
I remember watching this commercial years ago when I was doing my master’s program. The Old Spice Man commercials appeared on TV but went viral on social media. In terms of viral marketing campaigns, they still reign supreme with their hilarious and outlandish campaigns.
In this ad, Isaiah Mustafa appeals to both females and males, subtly appealing to males to buy Old Spice.
The campaign increased Twitter followers, and many Facebook users liked the ads! The videos have amassed a whooping number of views.
Procter & Gamble did not offer discounts or ask buyers to buy Old Spice; it just gave a suggestion and caught consumers’ attention through the ad. Buyers might buy the Old Spice body wash without consciously realising why they did so! The lesson is to be creative.
They knew their audience well in their case. Using the exact roadmap and style of content that made that first video so famous, they replicated its success and leaned into its popularity.
The ALS Ice Bucket Challenge
This is one of the best marketing campaigns of all time.
The challenge was to toss a bucket’s worth of ice and water on your head and challenge yourself to do the same within 24 hours.
The ALS Ice Bucket Challenge started in 2014 as an online effort to raise awareness for people with Amyotrophic Lateral Sclerosis disease and raise funds. The campaign became successful and viral, with over 17 million people participating in the challenge worldwide. The below video shows the Ice Bucket Challenge taken by Bill Gates:
The challenge became viral on social media platforms as well. Participants had to pour a bucket of ice-cold water on themselves in the challenge and donate.
It’s also possible for your campaign to become famous by doing something unique and unusual, like this challenge. Participants were asked to challenge a minimum of three persons to take the challenge.What if you don't know how to create valuable content that's interesting enough to go viral? Click To Tweet
Dove’s “Real Beauty Sketches” Campaign
Throughout April 2013, Dove Real Beauty Sketches was launched by Unilever’s Brazilian advertising agency, Ogilvy & Mather.
Rather than emphasising Dove’s products, the campaign focused on the female perspective of her self-image, altering how Dove is seen as a company.
The campaign proves that marketing your company includes not only promoting your brand. This campaign went viral because it connected emotionally with the audience.
Customer relationships can be significantly enhanced by including them in your campaign and providing platforms for discussion.
Through this campaign, people believed they supported a social cause while buying their products.
By monitoring the campaign in real time, responding to conversations, and optimising its activities, Dove ensured the right people saw the video in the right place.
What We Can Learn from These Viral Marketing Campaigns
We can see from the above examples that viral content marketing campaigns have been around for years but are becoming more widespread. When everyone shares the same content at once, doing whatever it takes to get shares, the chances of having an impact seem more significant. The goal of a viral content marketing campaign should not be to replicate an existing campaign but to understand why something got so popular. Know what people are sharing so that you can use it as inspiration when you create your viral content.
People automatically fill the social media space with more of that content when they share funny video content, photo or other visual content, or status update. This creates an environment for future content creators or content marketers to visit and learn about other exciting things shared online. By resetting the parameters for what successful viral content marketing looks like, you can optimise your chances of creating this type of content for your social media campaign to reach potential customers.
A successful content marketing campaign attracts blog writers, SEO experts, and regular bloggers to write about your subject. Viral marketing encourages people to share your content across their networks and thus improves overall exposure. Viral content marketing aims to transform a small footprint into a large one through incremental improvements in the number and frequency of shares. You want to figure out how to create content that will become popular before it reaches a critical mass and becomes too prevalent for its effectiveness to be questioned.Let's see how they executed successful viral campaigns to help create your own viral content marketing strategy and campaign. Click To Tweet
Create a Bunch of Mini-content Pieces
Content marketing has had a lot of success over the last few years as an effective way of increasing social share, traffic, revenue and reach. However, it’s still reasonably new to mass society, and some people might not know how or where to start with it.
Viral content marketing has been around for a while, but it’s still relatively new to the masses. There are a few different ways to create shareable content or viral content. The first and most straightforward route is sending out mini pieces of content as part of your social media marketing. These can be videos, blog posts, or high-quality, eye-catching images. Each mini piece of content you create will attract new people to your website because they’ll think it must be an actual, genuine full-length article. When people click on one of these pieces, they’ll be taken to your website, which increases the chance of them sharing it with their friends and possibly making you money from Google Ads.
Small, bite-sized content pieces are better than big, chunkier long-form content if you go viral. To get your long-form content ready for a potential viral spread, you may need to write one or two original pieces (about 200 words) that are carefully crafted and developed. These can be anything from funny parodies to sarcastic jokes, charts and graphics to infographics, photos, videos or short stories. They can also be about an essential issue to your niche audience at that moment.
The simplest way to think about it is creating 50 unique pieces of viral content is more valuable than creating one engaging work. Instead of creating a giant piece of content that you will only publish occasionally, think about how you can make something useful or entertaining to someone once daily (or every day if you are famous). This way, you can spread the word about your brand and build an audience that you can keep engaged.
Identify the Most Emotionally Charged Visuals You Can Find
According to this article, 75% of social media posts are images or feature copies with supporting photos. In a study on emotions and virality, researchers examined how certain emotions encourage massive shares. They found that content goes viral when it elicits an emotional response that meets certain arousal levels and dominance, two dimensions used to categorise our emotions.
A picture is worth more than a thousand words, and a video is worth much more! Yes, visuals are the perfect candidates for today’s content marketing strategies. They create connections between the reader and your brand, leading to more effective SEO. A brilliant picture, image or video can set an idea in motion; it can be the spark that ignites an idea into something more; it connects the reader to your brand or product and gives them an instant emotional response that can turn them into advocates.
We can easily share viral content on platforms like Twitter and Facebook because it touches on something most people feel passionate about – something that connects directly with their core.
The first thing you need to know about using visuals to make information viral is that it doesn’t have to be about horror pictures and gore. Humans are emotionally invested in stories, viral images, audio, video and even texts that depict events that touch them in the heart or brain. And for maximum emotional appeal, focus on stories that touch the human psyche, not just the news.
In today’s hyper-mediated marketplace, content must be more than just words. The visual appeal moves hearts and minds, so it’s critical to understand how to craft your viral content marketing campaign. Do it well, and your audience will follow your lead. Do it poorly, and they won’t.
11 Tips on How to Create Viral Content Marketing Campaigns to Grow Your Audience
- Know your target audience and what appeals to them.
- Understand your audience’s emotions and create a strategy that emphasises that.
- Avoid using words that prompt negative emotions. Instead, use snappy trigger words like “easy” or “new” and pepper your content with exclamation points.
- Avoid creating viral content around tragedies or adverse events.
- Focus on entertaining content creation.
- Promoting social experiences improves the overall response of customers.
- Prompt your audience into taking your desired calls to action, causing them to share with their family and friends.
- Persuade your audience to comment, create their content, or otherwise play along to share your content with their networks.
- Make your audience feel understood because they will only share your content if they think it is an authentic reflection of their emotion.
- Leverage influencer marketing and avoid scams by so-called social media influencers.
- Let your data take the spotlight and keep the marketing jargon minimum.
In conclusion, viral content marketing is a powerful tool for increasing your audience and engagement. It would be best if you learned how to use it properly.
Viral content usually strikes a nerve and gets passed around liberally. It’s easier than you think to create content that spreads like wildfire. Do you need help with creating a viral content marketing campaign to grow your audience? Contact us today or schedule a consultation session to get quick answers to your marketing questions.
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