I am sure by now; email marketing plays a significant role in your marketing campaigns.
If not, then you are missing out on a tremendous opportunity in growing your business online and being more profitable.
But it is not too late to include email marketing into your marketing mix. Want to know how best to do this?
Here are eight excellent tips on how to create an effective email marketing campaign.
Set a Goal
Don’t launch an email campaign without having a specific goal in mind.
Setting a goal for your email campaign will help you decide who to target, craft your email content, call to action (CTA) and gauge your ROI.
Always send your email campaigns from your official email address on your domain name, not a free Yahoo, Gmail, Hotmail or Outlook email address.
For professional purposes, an email campaign sent from firstname.lastname@example.org looks more professional and trustworthy than an email from email@example.com or any other free email provider.
Write a Killer Subject Line
Most people use your subject line to decide whether to read your email, delete it or put it in a spam folder.
A subject line can make or break your campaign so please spend ample time to craft your subject line.Here are eight excellent tips on how to create an effective email marketing campaign. Click To Tweet
Use personalisation smartly and sparingly to make your email more personal and receptive to the reader.
Areas you can personalise are the reader’s name, place, the last item they purchased from you, and any other relevant details of your reader that you have obtained with their permission.
But be cautious not to go overboard with personalisation so that your email doesn’t look eerie. You’re not a stalker.
Write a Killer Call To Action
Use the goal you set in step 1 above to craft a killer CTA (call to action) that will guide your reader to reach their goal.
Without a proper CTA, your efforts in email marketing would not yield any positive return.
Before launching your email, run a couple of tests to see how the email looks across various email clients, browsers, and devices.
Check for broken links and grammatical errors and fix them. Running tests will help your email campaign to look more professional.
Launch your email campaign using your preferred email marketing automation tool. Some tools are free and some cost.
Whichever tool you choose, make sure you adhere to their terms, conditions and privacy policies.
Email marketing is permission-based marketing. Don’t abuse the privilege of having your subscriber’s email addresses.
Did your email campaign meet its goal? The best way to find out is by using any inbuilt analytics tool or through Google Analytics.
Study the data you get from your analytics and use the information to craft your future email campaigns, develop new products or services, improve customer service, etc.
We cannot overemphasise the importance of email marketing as an essential tool you can use here in Nigeria to grow your business online.
We have lots to write on this topic. Here are a few links to other articles with tips to help your email marketing.
- 5 Common Misconceptions About Email Marketing
- How to Make Your Email Marketing Look Professional
- Guide to Successful Email Marketing
- How To Tell If Your Email Newsletter Is Effective (video)
Email marketing is essential to your brand’s integrated marketing communication strategy.
By implementing the above tips, you’ll be able to create a more effective email marketing campaign.
Have you tried any of these tips? Share your experience in the comments.