How to Choose the Best SEO Company in Nigeria

Since you’re reading this post, I assume you want to know how to choose the best SEO company in Nigeria for your business.

Today, according to this article, approximately 90% of users only look at results on Google’s first page. But don’t just go by a Google search for ‘best SEO’ lists. Instead, to avoid falling into the hands of the wrong SEO company, do thorough research to choose your next SEO firm.

As you are already aware, search engine optimization is crucial to your business. Choosing the right SEO firm is, too. Thus, I have highlighted tips to consider in choosing the best SEO agency in Nigeria to partner with. These tips will help you know what to do (and what not to do) before signing your next SEO deal.

Things to Consider Before Choosing an SEO Company in Nigeria

Before hiring a digital marketing agency or an SEO company in Nigeria, it is crucial to have specific and realistic goals you want the SEO expert to accomplish. Know what you want to achieve and make sure your set goals are realistic for the SEO firm to achieve.

It’s also important to check the SEO company’s online presence to learn about their digital marketing skills. What is their online marketing strategy? Are they a communicative SEO company? Do you know how well their brand is doing in the SERPs? How skilled are their employees are and what type of content do they create for their clients?

Don’t just be content with checking out the rankings and reviews of the best SEO companies in Nigeria and SEO firms in Nigeria. Conduct thorough research into the person or the organisation to learn the type of digital marketing strategy they use for their clients.

For example, are they a data-driven digital marketing firm? What is their search engine ranking? Are they proficient in social media marketing or content marketing? If you choose to go with a freelancer, is the person a seasoned digital marketing consultant? When was the last time they handled a digital marketing campaign? How many businesses have they served? What type of digital marketing plan are they proposing, or what other digital marketing services do they offer?

The first time you engage a digital marketing agency or an SEO company either on the phone or on a Zoom chat, it is important to note how much they care about helping you achieve your business goals. Be wary of SEO companies that promise you a number one ranking on Google for a keyword.

No SEO expert in Nigeria or any other country can guarantee any SERPs position because it is beyond their control. After all, they do not work for search engines. Neither do they have access to the search engines’ algorithms.

Abstain from hiring SEO companies that work on the vanity goal of growing organic traffic. Rather, the SEO firm should outline what they expect to be achieved, and the estimated time duration. Note that the goal may vary from business to business and industry to industry. While some firms may want to boost the ranking of specific keywords related to the business, product or service, others may drive to increase the website conversion rate or decrease the bounce rate. Hence, before selecting the SEO firm, ensure that the agency clearly understands what the business goals are and the result.

What influences your business’s organic traffic and ranking on Search engine result pages (SERP) comes down to either good search engine optimisation (i.e. white hat SEO) or bad search engine optimisation (aka black hat SEO) practices.

Thus, your understanding of SEO would help you know the right SEO expert to hire in Nigeria. Over the years, I have written several posts on search engine optimisation. These articles below will help you in your quest to choose the best SEO company in Nigeria.

• Reliable Tips for an Effective SEO Strategy
• PPC or SEO – Which Do You Need?
• How to Explain SEO to Someone Who Knows Nothing About It
• Why SEO for Business Owners Is Important
• Importance of SEO Sites in Lagos Nigeria
• How to Be an SEO Expert
• 10 Myths about SEO That You Should Stop Believing

In the digital marketing industry, SEO firms provide an array of services related to SEO. However, additional services come with added cost. It is important to know your estimated media budget for different SEO services from different SEO companies. Most agencies provide the cost implication of the SEO services on the company’s website, but you can request for quotation from the SEO firm if not available.

If you choose to browse an online directory to find your ideal SEO agency, don’t just go by their ‘best SEO’ lists. Instead, go by word of mouth. Find an SEO firm with metrics that work for you. Learn more about who can leave reviews in the directory. As the client, it is your duty to be specific about your goals and find a firm that can meet them.

Remember that SEO is not magic or rocket science. So avoid anyone who talks about it abstractly. Instead, choose an SEO firm that communicates effectively and that is transparent about its SEO process. If possible, let them provide proof to back up their sales claims.

Meeting with potential SEO agencies either in-person or via phone or online video chat is an important step to search for the best SEO agency in Nigeria.

Their goal is to make your website is easy for Google and other search engines to understand. They need to boost your online visibility and make your website more user-friendly.

Conclusion

Selecting the right SEO Company in Nigeria is an investment that would positively influence your business for years to come. It will take your business to greater heights without breaking the bank.

Remember that many unqualified individuals and agencies provide shady ‘black hat’ SEO tactics that may ultimately ruin your ranking in Google SERPs and search engines. They may also lead to your website getting delisted by search engines.

Using the tips I’ve provided in this article will help you find certified, experienced SEO experts in Nigeria.

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