Almost every successful company uses content marketing for marketing its products and services. To create a great content marketing strategy, you need a clear vision of your goal.
Content marketing is a type of marketing that involves creating and sharing valuable information through various channels. One of the goals is to enhance customer retention and attract new customers.
What is Content Marketing?
According to Statista, content marketing is a strategic marketing approach that involves creating and distributing valuable, relevant, and consistent online content for a clearly defined target audience. Companies of all sizes widely use it to create brand awareness, attract and retain loyal customer bases, and ultimately boost profitable customer actions. What distinguishes this form of marketing from traditional marketing techniques is the focus on consumer relevance, tailoring content to the needs and interests of a specific group of consumers. Many brands and marketers have already recognised the power of content and started implementing content marketing strategies into their promotional efforts. It has become an integral part of digital marketing in recent years.
Some Interesting Content Marketing Statistics
In 2021, global content marketing industry revenue was estimated at roughly 66 billion U.S. dollars. The source projected that it would increase to 76 billion in 2022 and that it would continue growing over the further years to reach 137 billion in 2026. (Source: Statista)
During a July 2021 survey among B2B marketers worldwide, 69% of respondents projected they would invest in video content marketing in 2022. Events – digital, in-person, hybrid – were cited as an area of investment by 61% of respondents, while 57% said they would invest in owned-media assets. (Source: Statista)
During a late 2021 survey carried out among professionals involved in content marketing, 42% of respondents stated that they expected their content budgets to increase over the next year; 20% expected them to stay the same, and three percent to decrease. (Source: Statista)
Building a Content Marketing Strategy from Scratch
To develop a strong content marketing strategy, you should consider these six things:
1. What Kind of Content Would You like to Produce?
You can choose to produce several types of content depending on what your audience prefers and your skillset. Some of these content types include, but are not limited to:
- Blog Posts/Articles
- White Papers, eBooks, Case Studies and Reports
- Email newsletters/nurturing campaigns
- How-to guides
- Social media posts
2. Know What You’re Trying to Achieve with Your Content
What are your goals for creating that piece of content? What do you want to achieve through your content marketing efforts? Do you want to increase brand awareness? Generate leads? Increase traffic? Grow sales? These are just some examples of what you may want to accomplish. Once you have determined these goals, you can begin to think about how you will measure the success of the various pieces of content you produce.As many brands and marketers have already recognised the power of content and started implementing content marketing strategies into their promotional efforts, it has become an integral part of digital marketing in recent years. Click To Tweet
3. Find out Who Your Audience Is
Who is your audience? Who is going to consume your content? Are they male or female? How old are they? Where do they live? What type of device do they use? This information will help you determine who your ideal customer is. You can then create content that appeals to them.
4. Why Should People Care About Your Business?
Why should someone trust you enough to read your content? If you’re unsure, ask yourself this question: “If I were reading my a magazine and saw an article about a product, would I buy the product?” If the answer is yes, the article has provided value to you. So your content needs to provide value to your readers.Creating the best content marketing idea or plan is the main focus of content marketing strategies. Click To Tweet
5. Create a Plan for How You’ll Reach Your Target Audience
A plan is essential for any business, whether it’s a small one or a large corporation. Identifying your market is the first step. Then, you need to figure out what they want, how much they spend, where they go, and what they do when they’re there. Once you know all these things, you can develop a plan to reach them.
The best way to use content marketing is to create valuable content for your audience. This means writing blog posts, articles, and other types of content that help your audience solve problems they face. If you write about topics that your audience cares about, you’ll be able to attract them to your site.
However, it would help if you were strategic about content creation. Thus, you need to use a content marketing plan and a content calendar to guide you in the type of content to create and the social media channel and other avenues to reach your target audience.
Your content marketing plan will also guide you through creating content for each stage of the customer buying process. For instance, you will know what original content to produce for potential customers in the consideration stage, e.g. audio content or long form content.
6. Measure Success
There are several ways to measure content marketing performance, such as the number of leads generated, sales conversions, social share and customer satisfaction. The best way to measure content marketing performance is through lead generation and conversion rates.What is the best content marketing strategy? As with most things in marketing, it depends because there is no perfect content marketing strategy that suits all businesses. Click To Tweet
Frequently Asked Questions about Content Marketing
Here are some answers to some frequently asked questions about content marketing. If you have any questions or need further clarification on content marketing, please schedule a consultation.
What Are Content Marketing Strategies?
Creating the best content marketing idea or plan is the main focus of content marketing strategies. You could use this plan to future-proof your business or its marketing strategies. This could include anything revolving around content – including written materials and visual images.
Content marketing strategies are used for growing an audience by creating, preserving, and disseminating regular and consistent information that educates, entertains, or inspires strangers or potential customers to become fans and fans to become customers. It also inspires existing customers to become repeat customers and brand advocates.
Content marketing strategies consider your business goals and use the content as a springboard to achieve those goals.
A content marketing strategy often comprises smaller strategies such as:
- a selling strategy to increase revenue.
- a content strategy to plan and create content.
- a marketing strategy to create awareness of your content, brand, and product.
What Are the Challenges of Content Marketing?
The challenges of content marketing include the following in no particular order:
- How to curate the articles without knowing them.
- Consistency in creating and publishing content.
- Finding high-quality content syndication partners.
- Creating content that attracts and engages the target audience.
- Understanding buyer personas and creating content relevant to match.
- Producing content in various suitable formats and measuring the success/ROI of content marketing.
- The continuous updates and trends in paid promotion and Google algorithms make defining a solid content marketing strategy challenging.
- Finding the people with the right skills to produce content.
- Acquiring the necessary tools to produce content
- Finding and acquiring the right technology to deliver a personalised customer experience.
- Content marketing can be a very long, complex and time-consuming process.
- The benefits of content marketing are sometimes not immediate.
- Content marketing is not sales, but it can influence sales by raising awareness, attracting leads and driving conversion rates.
- Balancing SEO with creativity is tricky in content marketing.
What Are the 3 Components of Content Strategy?
The three main components of content strategy are:
- Brand focus
- User experience
- Content distribution
However, another vital component that is often overlooked is the content creation itself and integrating SEO into it. Other components that need to be considered for successful content marketing strategies consist of a mixture of three types of content creation:
- Viral Content/Top of the Funnel Content.
- Thought Leadership Content.
- Sales Content.
- Pillar Content.
What Is the Best Content Marketing Strategy?
As with most things in marketing, it depends because there is no perfect content marketing strategy that suits all businesses. Every business has distinct requirements. Focus on a plan that can deliver merits to your consumer and not just drive sales. The best approach is to have different content and simultaneously run multiple content marketing campaigns that complement each other, i.e. an omnichannel approach. You can even repurpose the same or similar content in various formats. However, for your content marketing strategy to be successful, it must have four core elements: brand positioning, owned media value proposition, business case, and strategic plan.
But in general, the best content marketing strategy is one that data to inform future content to know what resonates best across various platforms.
In conclusion, building a content marketing strategy requires some upfront work, but it’s worth it. You’ll be able to create better content, which will lead to higher engagement and, ultimately, more leads and sales.
If all these sounds too tedious for you, you can consider outsourcing it to a content marketer. At Mauco Enterprises, we are skilled at the different type of content creation (text and visual content) that ranks high in search engines and social media platforms, appeal to existing, and potential customers, and helps meet their business goals. We also offer a content audit service to help you make the best of your existing content. Contact us today and let us help you create a successful content marketing strategy to grow your business.
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