October is full of disability-related campaigns. From Rett Syndrome Awareness Month, World Blindness Awareness Month, to Dyslexia Awareness Month, and so on. It has got me thinking about what business owners in Nigeria are doing to make their business accessible to persons with disability.
That your fancy office, how accessible is it? How accessible is your website for persons with visual impairment or dyslexia? Do you consider this when developing or updating your site?
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You may shrug off the idea and say it’s not essential. You may claim that the number of your paying customers with disabilities is negligible. So it’s not worth the hassle.
However, you never can tell whether your most loyal customer might be that individual that you’re looking down on.
For example, the GSM service introduction in Nigeria back in 2001. What influenced my choice of mobile company to register with was not the network quality, and so on.
Instead, I chose a particular network because they had a ramp in their premises. The staff were warm and friendly. They made me feel welcome.
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I’ve stayed with the same company ever since. When I travelled outside Nigeria for some time and returned, I discovered the mobile company revoked my number and sold it to someone else. I still decided to stay on the same network. Why?
Not because their network is any better than their competitors. Instead, it’s because their office is accessible.
It brings to my mind the Maya Angelou quote that goes something like this:
People will forget what you said. People will forget what you did. But, people will never forget how you made them feel. - Maya Angelou Click To Tweet
When you make it easy for your customer to access your business, and you make them feel welcome, it’s a win-win situation.
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