When small businesses get started, their focus is often on how to get their first group of customers through the door.
They know that the more traffic that you attract, the better your visibility or brand awareness will be.
Many of them may prefer to take things slowly and to stick with one or two primary forms of advertising. They assume that their business will grow as time passes.
There is never a guarantee that your business will attract customers just by existing. And even if it does, you may not attract as many customers as you need to make your business profitable.
To go traditional, or digital becomes a point of confusion for small and medium businesses.
Small and medium businesses don’t have a significant amount to spend on marketing. Even the print ads and billboards cost a lot.
This is not a practical approach.
When someone has an interest in your business, the first thing they will do is research online and see what they can find out about you.
Small and medium enterprises using digital marketing techniques will have 3.3 times better chances of expanding their workforce and business.
According to Forbes, 82% of consumers conduct research online.
In fact, according to this article, 93% of online experiences start with a search engine.
If your prospects conduct an online search for a business like yours and can find your competitors’ website but not yours, your business is not even in the running.According to the global web index, social media usage accounts for 30% of the time that people spend online. Click To Tweet
By interacting with people through digital media on their mobile device or other electronic devices, you can get to know what they are looking for.
This is how people do business today.
Your target market is online, so there is no point looking elsewhere for your customer base.
The fact is that even if your company doesn’t do business online, your potential clients and customers do. Many of them are on their mobile device searching for companies like yours to do business with.
Wise organisations are investing considerable sums in creating mobile applications that will improve the user experience with their customers.
If you’re not doing so already, at the very least you need to invest in your domain name, web design, web hosting marketing automation, content creation, social advertising, online advertising or search advertising.
All these well combined will help to improve your web presence and market share.
Digital marketing will help you expand to unfamiliar areas with no geographical hurdles.
Many forms of digital marketing or online marketing such as social media marketing, email marketing, content marketing allow you to communicate your brand and reach a broad target audience even when your budget is tight.
Internet marketing, via your website, social media, emails and other online methods, enables you to communicate instantly with a worldwide audience. No other form of marketing or advertising gives you a global reach and at no extra cost to your promotional budget.Small and medium enterprises using digital marketing techniques will have 3.3 times better chances of expanding their workforce and business. Click To Tweet
Social media platforms, such as Instagram, Facebook and Twitter, allow you to engage directly with your customers, making a personal connection that is invaluable when developing brand loyalty.
According to eMarketer, 2.34 billion people, or about one-third of the earth’s population, uses social media platforms regularly.
You need to take advantage of these platforms and use them as a communication channel to reach your target market.
This article mentions that according to the global web index, social media usage accounts for 30% of the time that people spend online.
According to eMarketer, 80% of retail professionals report that email marketing is one of the best tactics for driving customer retention.
This will not only increase customer engagement and customer satisfaction but also bring more revenue to the business.
No small business, no matter how new, should overlook this vast marketplace. It should be a prominent part of your marketing plan.
Businesses spending on aspects of digital marketing get better Cost Per Lead (CPL) compared to other marketing channels.
You can see which channel, e.g. search engine optimisation, mobile marketing, and so on is giving you what amount of sales or a higher conversion rate or a better return on investment, unlike traditional marketing.
You can’t if you don’t take part in competing in the digital world.According to Forbes, 82% of consumers conduct research online. Click To Tweet
There are so many reasons for a small and medium business to move to digital and have a solid marketing strategy focused on inbound marketing strategies and tactics.
The current pandemic has sped up the digital transformation in a lot of organisations now that people are being encouraged to work from home.
Consider a Digital Marketing Strategy
Digital marketing is an essential element of any modern business.
So you may wonder:
- Should I do it myself or outsource it?
- How will I know if it is working or not?
- How well do they engage with the audience?
Building a digital marketing strategy need not be expensive. You also need not have a full-time digital marketing department.
What is essential is getting a strategy right for your business and implementing it.
Effective use of resources and understanding the tricks of the trade will enable you to compete with the big boys and use digital marketing to continue expanding in the modern age.
This may involve outsourcing or just dedicating a few hours a day to managing your digital promotion.
Using a professional web content company provides you with a steady stream of unique, high-quality content. This will not only attract new visitors to your website but keep existing visitors coming back for more.
At Mauco Enterprises, we provide digital marketing services which can help you reach the level of growth you need and stand out from the rest.
Contact us if you are ready to make the shift.
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