The focus of a business owner when starting a business is getting their first group of potential customers through the door.
They know that the more traffic you attract, the better your visibility or brand awareness will be.
Many of them may prefer to take things slowly and stick with one or two primary forms of advertising. They assume that their business will grow as time passes.
There is never a guarantee that your business will attract potential customers just by existing. And even if it does, you may not attract the right target audience as you need to make your business profitable.
To go traditional or digital becomes a point of confusion for small and medium businesses.
Small and medium businesses don’t have a significant amount to spend on marketing. When it comes to traditional marketing, even print ads and billboards cost a lot. It is not a practical approach.
Moreover, these days, whenever someone is interested in your business, they will first research online and see what they can find out about you.
So by launching a digital marketing campaign, i.e. using a digital marketing strategy and digital marketing techniques and social media marketing, small and medium enterprises will have a better chance of expanding their online presence, workforce and business.
According to Forbes, 82% of consumers conduct research online.
In fact, according to this article, 93% of online experiences start with a search engine.
If prospects conduct an online search for businesses like yours and find your competitors’ websites but not yours, your business is not even in the running.According to the global web index, social media usage accounts for 30% of people's time online. Click To Tweet
You can get to know what people are looking for by using a digital marketing tool and interacting with people through digital media on their mobile devices or other electronic devices. It is how people do business today.
Your target market is online, so there is no point looking elsewhere for your customer base.
The fact is that even if your company doesn’t do business online, your potential clients and customers do. Many of them are on their mobile device searching for companies like yours to do business.
Wise organisations are investing considerable sums in creating mobile applications that will improve the user experience with their customers. Some companies invest a lot into creating social media posts that can resonate with their target audience. And with the aid of tools like Google Analytics, they can track the ROI of their efforts.
Suppose you’re not doing so already. Then, in that case, at the very least, you need to invest in your domain name, web design, web hosting marketing automation, content creation, social advertising, online advertising or search advertising.
An online marketing strategy with all these well combined will help to improve your web presence and market share.
Having an online marketing strategy will help you expand to unfamiliar areas with no geographical hurdles.
Many forms of digital or online marketing, such as social media, email, and content marketing, allow you to communicate your brand and reach a broad target audience even when your marketing budget is tight.
Internet marketing enables you to communicate instantly with a worldwide audience through your website, social media, emails, and other online methods. No other form of marketing or advertising gives you a global reach at no extra cost to your promotional budget.Small and medium enterprises will have better chances of expanding their workforce and business using digital marketing techniques. Click To Tweet
Social media platforms, such as Instagram, Facebook and Twitter, allow you to engage directly with your customers, making a personal connection invaluable when developing brand loyalty.
According to eMarketer, 2.34 billion people use social media platforms regularly or about one-third of the earth’s population.
You need to take advantage of these platforms and use them as a communication channel to reach your target market.
This article mentions that social media usage accounts for 30% of people’s time online, according to the global web index.
According to eMarketer, 80% of retail professionals report that email marketing is one of the best tactics for driving customer retention.
It will not only increase customer engagement and customer satisfaction but also bring more revenue to the business.
No small business, no matter how new, should overlook this vast marketplace. It should be a prominent part of your digital marketing plan.
Businesses spending on aspects of digital marketing get better Cost Per Lead (CPL) compared to other marketing channels.
You can see which channel, e.g. search engine optimisation, mobile marketing, and so on, gives you what amount of sales or a higher conversion rate or a better return on investment, unlike traditional marketing.
But you can’t know all this if you don’t compete in the digital world. This is why you need a digital marketing plan.According to Forbes, 82% of consumers conduct research online. Click To Tweet
There are so many reasons for a small and medium business to use digital marketing tactics and have a solid marketing strategy focused on inbound marketing strategies and tactics.
The current pandemic has sped up the digital transformation in many organisations now that people are encouraged to work from home.
This is why I advise my clients to hire a digital marketer or outsource these activities to a digital marketing agency. These professionals will help to highlight the right digital channel for your business. And if you have several digital marketing channels, they will help you oversee these various digital channels. They will also help you in other areas, such as your content marketing strategy, by creating valuable content to help you reach a larger audience. They will use relevant content on your various social media channels to generate engagement and promote customer loyalty.
These days, a traditional marketing channel alone is not sufficient as an effective marketing channel for your marketing efforts. You need to make use of various social platforms as part of your digital marketing effort. Either you do it in-house or outsource it to a digital marketing company.
Consider a Digital Marketing Strategy
Digital marketing is an essential element of any modern business.
So you may wonder:
- Should I do it myself or outsource it?
- How will I know if it is working or not?
- How well do they engage with the audience?
Building a digital marketing strategy need not be expensive. You also need not have a full-time digital marketing department.
What is essential is getting a strategy and implementing it through the right digital marketing channel for your business.
Effective use of resources and understanding the trade tricks will enable you to compete with the big boys and use digital marketing to expand in the modern age.
It may involve outsourcing or just dedicating a few hours a day to managing your digital promotion.
Using a professional web content company provides you with a steady stream of unique, high-quality content for your online marketing campaigns. It will not only attract new visitors to your website but keep existing visitors coming back for more. Many business owners are reaping the benefits of using digital rather than traditional marketing methods. Providing an excellent digital experience is a perfect way to attract your ideal customer and guide them along a beautiful customer journey that transforms them into loyal customers.
So if you have a limited budget, your best bet is to work with a digital marketing agency that will help introduce a digital strategy, SEO strategy, and various promotion methods into your marketing mix.
At Mauco Enterprises, we provide digital marketing services which can help you reach the level of growth you need and stand out from the rest.
Contact us if you are ready to make the shift.
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