Google recently rebranded its popular advertising platform Google Adwords to Google Ads.
Whether you call it ads, pay per click (PPC) ads, paid search ads or paid search, one thing’s for sure is that the revenue from these adverts forms a significant chunk of the income generated by the search giant.
Money derived from serving ads is also a significant source of revenue for other online giants such as Bing, Facebook, Instagram, LinkedIn, Twitter and lots more.
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What Do Ads Mean?
Ads are adverts in the form of text, image banners, or videos that show across search engine result pages on Google, Bing etc. Ads are also those texts or image banners and videos placed on various websites online to advertise products and services.
If your brand has an online presence, you will no doubt have dabbled into advertising on one of these platforms. Or you had their adverts placed on your website too! Right?
Are Online Ads Effective?
In one word. Yes! But it depends on various factors. These factors include the platform you’re running your ads, the format of your ads, the goal of your ads, your target audience, your product or service, your budget, the time of the day, week month or year that you’re running your campaign and so on.
That Google is well on its way to becoming a trillion dollar company shows that their ads are effective otherwise their users will not be advertising! Right?
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How to Target Ads
How to target ads often depends on the goal of your ad campaign. You can focus your ads based on demographics, psychographics, and even based on previous visits to your site. The targeting you choose will affect the performance of your ads.
Which Ads Work?
Again this depends on factors such as your product or service, your industry, your target audience, the campaign you’re running, the goal of your ad campaign, your budget, the time and duration of your campaign, title, design, keywords, text/copy of your ads, your ad platform.
Which ads work often varies from one person or brand to another based on the factors mentioned above.
I have summarised my personal experience over the years of which ads work. Contact me to request a copy of My Experience with Ads pdf guide. Get this guide to find out my personal favourites ads that work.
Mind you, these are ads that worked for me! You still have to do your research to discover which ads work for you. But you can use my experience as a guide to know how to create your ad campaigns.
The fact that Google is well on its way to becoming a trillion dollar company shows that their ads are effective otherwise their users will not be advertising! Click To TweetWill Ads Ever Go Away?
Most people hate seeing unexpected ads popping up here and there online. You hate seeing ads when you’re trying to connect with your loved ones. It’s natural.
But will ads ever go away? I doubt it. Instead, the technology behind the ad campaigns will become ‘smarter’ to ensure advertisements you see are more relevant to you and add value to your online experience.
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Can Ads Read Your Mind?
No. Instead with the aid of technology Google and other tech giants can study and analyse your online behaviour. With that data, they can predict your intentions when you’re online to present ads that are relevant to your online experience. Therefore you are less likely to view the ads as obtrusive, and you are more likely to take the necessary action requested by the advertiser.
Where Do Adverts Appear?
Regarding search engines, ads appear on your search result pages and on other websites that the search engines have partnered with to display their ads. Regarding social media, adverts appear in your feed and on other sites that have partnered with the social media platform to show ads.
Why are Adverts on My Phone?
These days more and more people spend a significant amount of time on their mobile devices. For an advert to be considered useful, it has to reach its target audience. So if your target audience is on mobile, your ads must be on mobile phones too!
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How to Determine When Ads Work?
Determining when ads work depends on the goals you set before launching your ad campaign. If your campaigns meet the goals you set, then you know it works.
Regarding digital marketing, you will need to dig into the data provided by the various ad providers to see whether your ad is working. Finally, if your advert can improve your bottom line, then it works!
Who Buys Ads?
These days the organic reach of content has reduced especially for brands. So any business owner serious about growing their business online and becoming more successful invests in adverts!
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