Another week has rolled by so fast! In this week’s digest, our title article shows how Google launched an AI-powered Pinterest rival named Keen with no fanfare. We will also consider some other exciting articles.
Let’s get started.
Google Quietly Launches an AI-powered Pinterest Rival Named Keen
There is an old saying that if at first, you don’t succeed; you try again. With Google, I guess after their failed attempt with Google+; they are giving it another shot… it’s a low-key experiment to find high-key interests.
Summary
- Keen lets you curate the content you love, share your collection with others and find new content based on what you have saved.
- Well, for one it has Google’s expertise in machine learning, which Adams says will surface helpful content related to your interests.
- A Pinterest-style social network would allow it to hone in on users’ interests and gather this information.
Content Marketing in Times of Disruption
Marketers need to audit their existing processes to define what each member of their team handles, what it would take to halt automated messaging, how to get a hold of stakeholders and which channels will deliver those responses.
Summary
- Creating a rapid response team or workflow is one way to set your brand up for success when current events take an unpredictable turn.
- The difference nowadays is that audiences are likely to be more sensitive to tone given the global pandemic, its economic fallout and movements for racial equality.
- Conveying an incorrect assumption about your audience is more likely to set your brand back when people are sensitive to current events.
- As audiences adapt to the new status quo, search behaviours will also settle into more predictable patterns (at least until the status quo changes again).
- Customers may look to return to some of their previous habits or take up new interests to help them get through this period, creating opportunities to combine some creative marketing with trends and search data.
Read the article: https://searchengineland.com/content-marketing-in-times-of-disruption-336288
The COVID-19 Impact on Advertising Spend
As advertisers adapt to rising in-home media consumption, the tug-of-war for ad dollars between online and traditional media seems to have a decisive winner.
Summary
- Global Web Index found that over 80% of consumers in the U.S. and UK say they consume more content since the outbreak, with broadcast TV and online videos.
- For example, while U.S. consumers trust WHO the most, UK consumers view their government as their most trusted news source.
- Today’s graphic pulls data from MBLM’s 2020 Brand Intimacy Report and visualizes the top 10 brands that different generations connect with the most.
- Based on these four components, they assign a score, ranging from 0 to 100. The total score also reveals which brands rank the highest across distinct age groups.
- The retail giant appears in the top five for Millennials, Gen X, and Baby Boomers with the latter awarding the brand their #1 spot.
10 Wonderful Examples of Using Artificial Intelligence (AI) for Good
Here are 10 of the best ways artificial intelligence is used for good.
Summary
- There are many ways we can use artificial intelligence for good and help solve some world’s biggest problems. Many researchers and organizations are prioritizing projects where artificial intelligence can be used for good. Here are my top 10 ways AI is used responsibly.
Conclusion
Have you used Keen? Share your experience. If you’ve not tried it, why? Do you intend to try it? Let me know. See you next week.
Related Article(s)
- The Role of Social Media in Decision Making
- How To Get More Results From Social Media Marketing
- Here’s What It Takes to Do Social Media Right
- The Simple Management of Social Media that Wins Customers
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