How do you plan to give your brand a holiday makeover?
With the holidays around the corner, brands are gearing up to promote their products and services through advertising campaigns. If you want to stand out from the crowd, consider giving your brand a holiday makeover.
There are several ways to give your brand a festive look. For example, you can create a unique logo or design new packaging. Or, you can change the way your personal brand communicates through social media posts, emails, and other marketing materials.
With the holidays around the corner, these are busy times for most businesses. It is also the time companies need a brand makeover.
Now is also an excellent time to look at improving your personal branding on social media to prepare for the holiday season.
So I’ve highlighted a few tips on enhancing your brand on LinkedIn for the holiday season.
Why LinkedIn? It has over 500 million users worldwide. It is the number one social network for professionals. It’s the platform to showcase yourself as a professional.
Gone are the days when it was a mere ‘job board’ for fresh graduates and job seekers. Today you need to give your presence on LinkedIn the seriousness it deserves to keep your loyal customers satisfied while prospecting for potential customers.LinkedIn is the number one social network for professionals. It's the platform to showcase yourself as a professional. Click To Tweet
So how do you go about a brand makeover? Let’s take a look.
For Your Brand
Take a new professional profile picture wearing corporate attire. Remember to smile, so it doesn’t look like a prison mug shot.
Don’t forget that your profile picture is your first opportunity to make an excellent first impression. As they say, you don’t get a second chance to make an excellent first impression!
When sending connection requests, make sure you edit the default/generic link request message, i.e. “I’d like to add you to my professional network on LinkedIn”. It is too vague. Edit it to make it more personal.
Try mentioning where you’ve met the person before, why you would like to connect, etc. Provide good reasons why the person should join you.
Your profile on LinkedIn is an excellent opportunity to tell people what you’re about and what you offer. Remember that it is a professional network, so keep it professional. Highlight your skills and talents.
Even if you’re a fresh graduate with no past work experience, highlight all the points that would make someone interested in hiring you. Please keep it simple and professional. Use relevant keywords in your profile to help you rank higher in search engines.
The recommendation feature on LinkedIn is fantastic. Seek out and give good reviews. The more recommendations you give, the more you will get! So be generous, yet don’t flatter people.
Recommend them if you’ve done business with someone and can vouch for specific skills. Make sure your recommendations are genuine, professional and respectful.
For Your Business
The tips below are for organisations that have a corporate presence on LinkedIn.
Your Company Page
Do you have a company page on LinkedIn? I hope you know that your LinkedIn company page differs from your profile. Many business owners use their profile as a ‘company page’.
It is sad because it shows that they don’t know the difference. You can set up an actual company page on LinkedIn. Take a look at Mauco Enterprises’ LinkedIn company page at https://www.linkedin.com/company/mauconline.
Craft a straightforward overview of your business, what you offer, and what makes you different from your competitors.
Company Page Updates
Now that you’ve set up your company page, post regular updates. There’s nothing more annoying than seeing a company page on LinkedIn – or any other social network – that is not up-to-date.
So long as your business is still operating, you must update your company page with the content you’ve created to showcase your brand as worth doing business with. You need to place your company as a thought leader in your industry.
Use relevant keywords in your updates to give your company an edge in search results. Follow our company page on LinkedIn to receive our regular updates with loads of tips, how-to’s, etc.
Create a Holiday Theme
Create a holiday theme for the photos and videos you upload to your LinkedIn profile and company page. To create a unique holiday theme for your business, use the same colour scheme throughout all your images and video files. This way, when someone views your profile or company page, they will instantly recognise what kind of event you’re celebrating.
A holiday theme makes your content stand out from others on LinkedIn. It also helps people remember who you are when they visit your profile or company page.
Choose a Colour Palette
The colour palette should be chosen based on the mood of the content. To attract attention, use bright colours such as red, blue, green, yellow, orange, etc. However, to create a calm atmosphere, go for softer colours like grey, white, black, brown, etc.
A holiday-themed colour palette helps people identify with your brand and gives them an idea about what they should expect from your business or product. It also makes your content stand out on social media.
Decide on a Logo Design and Font Style
A holiday-themed logo design and font style will help you stand out from the crowd on LinkedIn during the holidays. It also enables you to connect with people interested in what you’re doing or working on.
Include a Call to Action
Get creative and choose a holiday-themed call to action. Since many of your followers will be in the holiday mood, this might help to increase your conversion rate.
Update Email Signatures, Write a Blog Post and Create Social Media Posts
You can also consider updating your email signatures, writing a holiday-themed blog post and creating social media posts to direct your followers to your blog post or website.
The holiday season is an excellent opportunity to connect with people interested in what you’re doing and what you offer. It also gives you an excuse to share some fun photos or videos on social media.
In conclusion, it’s never too late to start thinking about your brand’s look and feel during the holidays. Start now with these expert tips.
These are a few things you can do now to give your brand a makeover for the holiday season. Do you need help growing your business using digital and social media marketing solutions?
Contact our digital marketing agency in Nigeria. We’ll be happy to help you.