How do you plan to give your brand a holiday makeover?
With the holidays approaching, brands gear up to promote their products and services through advertising campaigns. If you want your brand to stand out, consider giving it a holiday makeover.
There are several ways to give your brand a festive look. For example, you can create a unique logo or design new packaging. You can also change how your brand communicates through social media posts, emails, and other marketing materials.
With the holidays around the corner, most businesses are busy. This is also the time when companies need a brand makeover.
Now is also an excellent time to improve your branding on social media to prepare for the holiday season.
So, I’ve highlighted a few tips on enhancing your brand on LinkedIn for the holiday season.
Why LinkedIn? It has over 500 million users worldwide. It is the number one social network for professionals. It’s the platform to showcase yourself as a professional.
Gone are the days when it was a mere ‘job board’ for fresh graduates and job seekers. Today, you need to give your presence on LinkedIn the seriousness it deserves to keep your loyal customers satisfied while prospecting for potential customers.
LinkedIn is the number one social network for professionals. It's the platform to showcase yourself as a professional. Share on XSo, how do you go about a brand makeover? Let’s take a look.
Table of Contents
For Your Brand
Profile Picture
Take a new professional profile picture wearing corporate attire. Remember to smile so it doesn’t look like a prison mugshot.
Don’t forget that your profile picture is your first opportunity to make an excellent first impression. As they say, you don’t get a second chance to make an excellent first impression!
Connections
When sending connection requests, edit the default/generic link request message, i.e. “I’d like to add you to my professional network on LinkedIn”. It is too vague. Edit it to make it more personal.
Try mentioning where you’ve met the person before, why you would like to connect, etc. Provide good reasons why the person should join you.
Profile
Your LinkedIn profile is an excellent opportunity to tell people about yourself and your offerings. Remember that it is a professional network, so keep it professional. Highlight your skills and talents.
Even if you’re a fresh graduate with no past work experience, highlight all the points that would make someone interested in hiring you. Please keep it simple and professional. Use relevant keywords in your profile to help you rank higher in search engines.
Recommendations
The recommendation feature on LinkedIn is fantastic. Seek out and give good reviews. The more recommendations you provide, the more you will get! So be generous, yet don’t flatter people.
Recommend them if you’ve done business with someone and can vouch for specific skills. Make sure your recommendations are genuine, professional and respectful.
For Your Business
The tips below are for organisations that have a corporate presence on LinkedIn.
Your Company Page
Do you have a company page on LinkedIn? I hope you know that your LinkedIn company page differs from your profile. Many business owners use their profile as a ‘company page’.
It is sad because it shows that they don’t know the difference. You can set up an actual company page on LinkedIn. Take a look at Mauco Enterprises’ LinkedIn company page at https://www.linkedin.com/company/mauconline.
Craft a straightforward overview of your business, what you offer, and what makes you different from your competitors.
Company Page Updates
Now that you’ve set up your company page post regular updates. There’s nothing more annoying than seeing an outdated company page on LinkedIn or any other social network.
So long as your business is still operating, you must update your company page with the content you’ve created to showcase your brand as worth doing business with. You need to place your company as a thought leader in your industry.
Use relevant keywords in your updates to give your company an edge in search results. Follow our company page on LinkedIn to receive our regular updates with loads of tips, how-to’s, etc.
Create a Holiday Theme
Create a holiday theme for the photos and videos you upload to your LinkedIn profile and company page. To create a unique holiday theme for your business, use the same colour scheme throughout all your images and video files. This way, when someone views your profile or company page, they will instantly recognise what kind of event you’re celebrating.
A holiday theme makes your content stand out from others on LinkedIn. It also helps people remember who you are when they visit your profile or company page.
Choose a Colour Palette
The company should choose the colour palette based on the mood of the content. To attract attention, use bright colours such as red, blue, green, yellow, orange, etc. However, to create a calm atmosphere, use softer colours like grey, white, black, brown, etc.
A holiday-themed colour palette helps people identify with your brand and gives them an idea about what they should expect from your business or product. It also makes your content stand out on social media.
Decide on a Logo Design and Font Style
A holiday-themed logo design and font style will help you stand out from the crowd on LinkedIn during the holidays. It also enables you to connect with people interested in what you’re doing or working on.
Include a Call to Action
Get creative and choose a holiday-themed call to action. Since many of your followers will be in the holiday mood, this might help to increase your conversion rate.
Update Email Signatures, Write a Blog Post and Create Social Media Posts
You can also consider updating your email signatures, writing a holiday-themed blog post, and creating social media posts that direct your followers to your blog or website.
The holiday season is an excellent opportunity to connect with people interested in your work and offerings. It also gives you an excuse to share fun photos or videos on social media.
Key Takeaways
Are you ready to give your brand a fresh look for the holidays? Mauco Enterprises is here to help you through the exciting rebranding process. From updating your colour palette to revamping your visual elements, we have the resources and expertise to create a successful rebrand to make your business stand out. Let us help you choose the perfect business cards that reflect your brand’s voice and attract new clients.
We will work diligently to ensure your brand’s new image aligns with your career goals and aspirations. Through insightful interviews, we’ll gain a deeper understanding of your values and vision, ultimately guiding you towards a rebrand that speaks to your target audience. Trust Mauco Enterprises to elevate your brand to new heights this holiday season!
Conclusion
In conclusion, it’s never too late to start thinking about your brand’s look and feel during the holidays. Start now with these expert tips.
These are a few things you can do to give your brand a makeover for the holiday season. Do you need help growing your business using digital and social media marketing solutions?
Contact our digital marketing agency in Nigeria. We’ll be happy to help you.
Frequently Asked Questions (FAQs)
What Is a Brand Makeover?
A brand makeover involves reevaluating and adjusting elements of a brand’s identity, such as its logo, messaging, and overall visual appearance. It is a strategic process aimed at revitalising a brand and making it more relevant, appealing, and competitive in the marketplace.
A brand makeover can help a company stand out from its competitors, attract new customers, and reconnect with existing ones. It often involves extensive market research, analysis of current trends, and collaboration with marketing professionals to ensure a successful transformation.
What Is Brand Rebranding?
Brand rebranding changes a brand’s identity and image, including its name, logo, colours, and messaging. It is often done to revitalise a brand, appeal to a new target audience, or reflect changes in the market or company.
Brand rebranding can help a company differentiate itself from competitors and stand out in a crowded marketplace. It involves extensive research, planning, and implementation to ensure a successful transition and a positive impact on the brand.
What Is Brand Redesign?
A brand redesign is updating and refreshing a brand’s visual identity. It involves changing elements such as logos, colour schemes, typography, and overall brand image.
The redesign aims to make a brand more relevant, modern, and appealing to its target audience. It can help reposition a brand in the market, differentiate it from competitors, and attract new customers.
How Do I Start Rebranding?
- Conduct market research to understand your target audience and competition.
- Develop a clear and consistent brand message and identity, including a new logo and visuals.
- Update all marketing materials, including website, social media profiles, and printed materials.
- Communicate the rebrand to your audience through a coordinated marketing campaign.
Why Do I Need a Logo Makeover?
A logo makeover can modernise your brand and make it more relevant to current trends. A refreshed logo can help differentiate your brand from competitors and attract new customers. An outdated logo may give the impression that your business is stagnant or behind the times. A logo makeover can re-energise your brand and instil renewed pride and confidence in your company.
Why Do Big Companies Rebrand?
- To stay relevant and modern in a constantly changing marketplace.
- To appeal to a new target audience or reposition their brand.
- To differentiate themselves from competitors and stand out in the market.
- To reflect company values, products, or service changes.
What Is a Good Example of Design Rebranding?
- The rebranding of Instagram’s logo in 2016 simplified the design and made it more modern.
- Nike rebranded in the 1990s, including its iconic “Just Do It” slogan and swoosh logo.
- McDonald’s rebranded in 2003, updating their packaging and restaurant designs to be more modern and appealing to a younger audience.
- Airbnb rebranded in 2014, changing its logo to a more simplistic and modern design that reflected its evolution.
How Do I Adapt My Branding for the Holidays?
- Incorporate holiday-themed graphics and colours into your branding.
- Create limited edition holiday products or packaging to attract customers.
- Offer special holiday promotions or discounts to incentivise holiday shopping.
- Engage with your audience through holiday-themed social media campaigns or email marketing.
What Makes a Good Holiday Email Campaign?
- Personalisation: Tailoring emails to fit the interests and preferences of each recipient.
- Eye-catching Visuals: Incorporating festive and visually appealing design elements and images.
- Clear Call-to-Action: Including a clear and compelling message to encourage recipients to take action.
- Mobile Optimisation: Ensuring that emails are optimised for viewing on different devices, especially mobile phones.
Should You Automate Tasks During the Holiday Season?
Automating tasks can help save time and reduce stress during the busy holiday season. It can ensure that essential tasks are completed efficiently and on time.
Automating tasks can free up time to focus on spending quality time with loved ones during the holidays. It is essential to carefully consider which tasks to automate and ensure that automation does not detract from the holiday spirit.
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