Many young entrepreneurs and business owners always look for tips or rules for business success.
Do you want to learn some golden rules for business success? Below are four principles you can start implementing today.
But first, let us see why running a successful business is challenging.
Challenges to Business Growth
Daily, several startups across the globe shut down for various reasons. The global business climate changes at the speed of light!
Companies that survive the rocky side in unpredictable environments must get out of their comfort zone.
A prosperous company takes a lot of time, sacrifice and hard work. You could fail at several things trying to reach your goal, but the important thing is never to give up.
Whether in Africa, Europe or America, running your company can ultimately take over your life and your team members’ lives.
If you’re not careful, it can adversely affect your family, friends, and health.
You will probably neglect all these! One important point to note is that business prosperity is more about the grit and determination of the owner and their team than the technology or idea involved.
These principles mentioned below have existed for many years and are still applicable today.
Although technology has improved recently, the founder or owner’s vision, passion, and determination will continue to play a substantial role in its advancement.
After studying all the pros and cons associated with running your own company, there are four golden rules that I believe we all need to follow:
Rule 1: Research Your Target Market Thoroughly
Regardless of your venture, career or management expertise, and so on, your company will not reach its optimum unless you have customers.
The quality of your product or service must meet the demands of your target market for them to keep coming back to you.
These days, for you to achieve any meaningful profit in your venture, your brand’s purpose has to focus on providing a quality solution to the actual problems faced by your clients.
Knowing and defining your target audience will help you create more efficient and practical solutions to satisfy these clients.
According to this article, Aliko Dangote, President of Dangote Group and Africa’s richest man, disclosed that being familiar with every business he invested in and intensifying his effort towards their growth resulted in the success we know him for today.
Remember that you cannot be all things to all people. So you need to choose your target market, get into their minds and make your brand about them.
Rule 2: Plan for Attracting Future Investors
Sometimes, we base the measure of your growth on your company’s and team’s potential to attract investors. So, ask yourself:
Will anyone like to invest in my company in the next five years? If so, why?
Answers to these questions are vital in helping you attract future investors. Investors usually invest in a brand if the owner has a visionary track record.
Being passionate about whatever venture they embark on and their determination to see it through.
Rule 3: Have Sufficient Start-up Capital
Your initial setup cost will be for your premises, equipment, and working capital. It is common knowledge that most ventures fail in the first three to five years because they’ve run out of working capital.
According to this article, by the 10th year mark, only 30% of these businesses will exist.
You either have sufficient capital or learn to be thrifty with your money. Cut down on unnecessary expenses.
The article mentioned above notes that you need to know how to manage your capital wisely since, in most cases, you will work with investors’ money and not just your own money.
Rule 4: Take Qualified Advice
Various skills are needed for running and managing a brand, and you can’t possibly know it all. So take advice from established entrepreneurs, mentors, colleagues, trade magazines, and so on.
Your ability to listen to advice will go a long way to help you spot emerging trends and take advantage of these to make as many sales as possible. Otherwise, if you are late to spot an opportunity or trend, your sales will all be from the tail end of the trend.
When considering placing your company online, you need the help of a qualified digital marketer.
Running your own business can ultimately take over your life. If you're not careful, it can have adverse effects on your family, friends and even your health. Click To TweetRule 5: Your Team (Bonus Rule)
Success is not a one-person show! As an entrepreneur, you need to surround yourself with a team of talented staff ready to go the extra mile in satisfying your customers’ needs.
According to this article, only customer-centred companies will stand the test of time in this highly competitive age.
At the hiring stage, you must select team candidates ready to go to extra lengths and put extra effort to satisfy the customer.
Your team must love phenomenal work, delivering excellent products and superb customer experience. They need to adapt to adverse situations.
As an entrepreneur, you must also be willing to recognise and reward your team when they perform well. This willingness motivates them to do more in their chosen career.
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Conclusion
So there you have it. These are the four rules for business success. We even threw in a bonus rule!
No matter what people say, genuine success does not come easy. Like everything in life, you will have to work hard if you want something. You must put in the time and effort required for it to succeed.
These are the basic rules for business success. Over the years, they have been the basic principles and fundamental practices behind thriving ventures.
Running a profitable startup venture is challenging. Hopefully, these tips will set you off on the right track.
If you are serious about establishing a professional online presence, then you must consider engaging the services of a qualified digital marketer.
Digital marketing is an easy practice in any successful business, yet the many always-changing nuances and more excellent points take years to master.
These constant innovations are the reasons some brands try to cut corners. Taking a DIY (do-it-yourself) approach will rarely do you any good. You need to seek advice from a qualified digital marketer.
At Mauco Enterprises, we strive to help you grow your brand online through professional, practical, and affordable digital marketing and social media marketing solutions. Contact us now to get started.
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- How to Market your Small Business on a Shoestring Budget
- Lies and Damn Lies about Growing Your Business Online
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