When doing business online, you will often hear that ‘content is king’!
But not just any kind of content but great content that resonates with your target audience and motivates them to take the desired action you intended.
The issue of producing great content is on the front burner in recent times due in part to Google’s algorithm changes that promote websites with excellent content.
At the same time demoting sites with poor content in its search engine result pages.
If you have set up a business blog or you send newsletters, you will no doubt have faced the problem of how to generate content.
So how do you create great content?
Here are five excellent ways to generate great content:
Invest In Yourself
Read books, attend seminars, etc. and take note of any ideas that you derive and see how you can use it in generating great content.
Gather your team members or trusted friends to brainstorm ideas to create excellent content.
Question underlying assumptions and take a contrarian view when discussing with others to enable you to see things from a different perspective.
This new perspective will help you in generating great content.
Behind The Scene Information
Providing behind the scene information on your business processes or trade shows, seminars, etc. that you attend are other sources of generating great content.
People love to feel like they have the inside scoop. Therefore, this will be a way of letting them see your business from a different perspective and will help to humanise your brand in their eyes.
Customer Generated Content
The best way to know what content your customers will be happy to receive is to ask your customers!
Yes, talk to your existing customers in person or over the phone; solicit their feedback via email, social media, your blog posts etc.
Get to know what attracted them to buy from you in the first place, what keeps them buying from you and what would keep them buying from you in future.
Then you can turn their feedback into great content for your newsletters, blog posts, whitepapers, reports, slide presentations, videos and even webinars!
Repackage Your Existing Content
Do you have existing brochures, flyers, blog or website? Have you written an article for industry and association magazines, etc.?
If you do, then you already have a treasure trove of content at your fingertips! Merely repackage your existing content in a different format.
For instance, consider converting the information in your brochures and flyers to blog posts. If you have a blog, consider turning your favourite posts into eBooks, slide presentations, infographic, etc.
When converting your existing content into a different format, do not do a word for word conversion.
Instead, breathe new life into your content and make it fresh by adding new data and information that have emerged since the time you created the original content.
Using Online Tools
Use online tools to keep abreast of industry news will help you generate new ideas for creating fresh content regularly.
Use tools like Google Alerts, Twitter Search or social bookmarking sites like Digg, Delicious, Reddit and StumbleUpon to search for industry keywords, to read relevant articles, as sources of inspiration for creating your pieces.
Do you find generating content for your business too tricky and time-consuming?
Do you need help with creating a never-ending stream of great content that’s fresh content that can help you develop new customer opportunities?
Contact me for assistance!
Conclusion
These are just five sure-fire ways that I recommend you start using to generate great content in your inbound marketing efforts.
Do you have any other means through which you create content? Please feel free to share.
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See you next time!
