Does Your Website Suffer from Poor Performance?

Building a website that can boast of excellent web performance is not a simple task.

Websites with excellent web performance are ones that have a good user experience to attract and maintain visitors’ attention. We make them from unique features and elements such as HTML, CSS files, JavaScript and other script files.

A good user experience also involves your web developers implementing performance monitoring solutions to your site. They should perform various tests often to ensure that your website is quick to load and responsive to user interaction. We call this web performance.

Web performance optimisation, aka website optimisation, is the practice of improving web performance.

Back in 2018, Google made page speed a ranking factor for mobile searches. Since then, they say that sites have become faster and abandonment rates have reduced.

Does your website suffer from a poor performance? Is your website experiencing prolonged loading, taking 20 seconds or longer to load? Are visitors leaving your site without taking the desired action? Does your website rank low on the search engines even for your brand and business name?

If you answered yes to any of these questions, don’t lose hope.

To rectify the situation, you want to investigate and remedy that poor performance. You need to pay attention to anything that can influence the performance improvement on your website, such as

Your Website Speed

According to this Wikipedia article, faster website download speeds have helped to increase visitor retention, loyalty and user satisfaction, especially for users with slow internet connections and those on mobile devices. Web performance optimisation also leads to lower bounce rates and less data travelling across the web, which lowers a website’s power consumption and environmental impact.

Some factors that can affect the page load speed of your site include:

• browser/server cache
• image optimisation
• SSL

Google encourages website owners and web developers to put the needs of their users first, before anything else. Studies by Google show that users abandon a website that doesn’t load within 3 seconds.

Therefore, you need to speed up the load time of your website. By tweaking settings and optimising your existing content and cleaning up your code, you may make more sales. Though broadband is now standard, this does not mean that all your website visitors have it. Even if they do, various factors can affect their connection speed. Show consideration for your visitors, especially your mobile users. Do not make them waste their data on random images, audio or video.

Your Hosting Server

After you fine-tune your website, do you still experience performance issues? The cause could be your web host. Choosing a hosting provider is a decision that you shouldn’t make carelessly.

No matter how good your website is, a poor web host can ruin your website performance. Your choice of web hosting provider and web hosting plan can have a significant impact on your website’s performance.

This is because the speed, security, SEO and other aspects of your site are all affected by your web host!

It would help if you did proper research to choose the right web hosting service provider for your needs and budget.

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Ask around and get referrals before selecting your hosting provider. There are several kinds of hosting plans to consider. For example, shared hosting is a common low-cost option, where one server’s resources are shared among multiple users. If you want to increase your website’s speed, be sure to look at web hosting plans that provide SSDs.

Going for the cheapest hosting provider might be the costliest mistake you make. Remember, a stitch in time saves nine.

Please speak to your web host and let them enlighten you on the technique they use for performance optimisation. Ask them about content delivery network, HTTP 2, synthetic monitoring, etc. Request that they show you how to perform speed tests and give you access to any tools and reports that can help you improve your site’s performance.

Note: We no longer provide website hosting service.

Creating Fresh Content

No matter how compressed or small it is, every asset affects the time your website needs to load. Each image quality, weight, size, CSS weight, JavaScript weight, and plugin weight slows down your site. So when creating content, you need to consider these factors.

Before putting pen to paper or finger to keyboard, establish concrete objectives for your proposed content. Do your keyword research. This is vital, so don’t skip it or overlook the minor details such as file sizes. Establish a schedule for your content. Make sure you establish your content’s role in your overall marketing strategy and always monitor your progress through your web analytics.

The saying that time is money is very true in your website performance. Always remember that even a 1-second delay in your website’s load time can lead to lower revenue and traffic for your business.

According to this article, an extra second of page load time reduces per-user revenue 1.8%; two seconds reduces it by 4.3%, and 79% of shoppers who are dissatisfied with your website’s performance are less likely to buy from your e-commerce website again!

The number one thing that visitors look for is new and useful information. They are coming to your website to learn about your brand and, and how it benefits them. Thus, it is vital for the information on your website to be accurate, complete and up-to-date. The best way to achieve this is through your company blog posts.

Conversion Optimisation

Have you spent a small fortune tweaking your website to receive the best download speeds? Are you hosting your website on fast and secure servers? Do you see any significant improvement in getting the desired results? If not, what then?

Then it would help if you focused on Search Engine Optimisation and Conversion Optimization. SEO combined with Conversion Rate Optimization will help in increasing website leads and sales. It will help reduce your visitor “bounce rate”. All this without spending money on attracting more visitors.

According to this article, for every 1 second of improvement they experienced up to a 2% increase in conversions For every 100ms of improvement, they grew incremental revenue by up to 1% Giants like Amazon, Shopzilla, Yahoo, AoI and Mozilla all did the same, and made their results available. Amazon increased revenue by 1% for every 100ms of improvement (same as Walmart).

Wrapping Up

By focusing on these issues, you will eventually get your website working at optimum performance and bringing in more sales.

Do you have anything to add to this article? Did I miss out any of your tips? Please share your thoughts on our social media pages. If you found this post of value, please share it with your friends using the relevant share buttons on this page.

Don’t have the time or skills required to improve the performance of your website? Need help?
Click here to schedule a meeting. I will be glad to help! Till next time.

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