Are visitors leaving your site without taking the desired action? Does your website rank low on the search engines even for your brand and business name?
If you answered yes to any of these questions, don’t worry, all hope is not lost. To rectify the situation, you need to pay attention to the following:
Website Speed
Take time to speed up the load time of your website. By optimising your existing content and cleaning up your code, you may make more sales. Though broadband is now standard, this does not mean that all your website visitors have it. You have to show consideration for your visitors. Do not make them waste their bandwidth on random images, audio or video.
Hosting Server
After you fine-tune your website, do you still experience performance issues? The cause could be your web host. You need to do proper research to choose the right web hosting service provider for your needs and budget. Ask around and get referrals before selecting your hosting provider. Going for the cheapest hosting provider might be the costliest mistake you make. Remember a stitch in time saves nine.
Note: We no longer provide website hosting service.
Fresh Content
The number one thing that visitors look for is new and useful information. They are coming to your website to learn about your brand and, and how it benefits them. Thus, it is vital for the information on your website to be accurate, complete and up-to-date. The best way to achieve this is through your company blog posts.
Conversion Optimisation
Have spent a small fortune tweaking your website to receive the best download speeds? Are you hosting your website on fast and secure servers? Do you see any significant improvement in getting the desired results? If not, what then? Then you need to focus on Search Engine Optimisation and Conversion Optimization. SEO combined with Conversion Rate Optimization will help in increasing website leads and sales. It will help reduce your visitor “bounce rate”. All this without spending money on attracting more visitors.
Conclusion
By focusing on these issues, you will eventually get your website working at optimum performance and bringing in more sales.
Do you have anything to add to this article? Did I miss out any of your tips? Please share your thoughts in the comment section below. If you found this post of value, please share it with your friends using the relevant share buttons on this page.
Don’t have the time or skills required to improve the performance of your website? Need help?
Click here to schedule a meeting. I will be glad to help! Till next time.
