Mobile apps are becoming increasingly popular, especially among consumers who want to save time and money. They are convenient, quick and easy to use.
We design Apps to be used on smartphones and tablets. They are usually smaller than websites and therefore easier to navigate. Apps are also often free to download. However, there are also downsides to using apps instead of mobile-friendly websites.
Whenever I get an inquiry from a business owner about developing a mobile app, I get disturbed. I get a bit disturbed because, in most cases, I realise that their attraction is to the trend where every brand seems to have a mobile app.With a mobile app, the app marketplace restricts the visibility of your app. Click To Tweet
These business owners want to jump on the bandwagon believing that this will automatically translate into a successful business. In most cases, they don’t have a mobile strategy, and neither do they know how the app design will fit into their marketing campaign or overall marketing strategy. Some don’t even know what mobile feature they need in the app, and neither do they understand what must-have or special features they need to include. So I try to help them face reality by highlighting what’s involved in getting a mobile application.
Below are seven disadvantages of apps compared with websites for mobile users.
So long as you have an internet connection, a mobile-responsive website is available to you. Your mobile website will be accessible to mobile phone users on different devices and platforms.Mobile apps are becoming increasingly popular, especially among consumers who want to save time and money. Click To Tweet
But with a mobile app, you’ll first need to download the app from the right app marketplace. You also need to ensure that it is compatible with your mobile device. Then whatever content is in the app is on your device.
There’s more to building an app than meets the eye. You need to ensure that it’s compatible with your user’s mobile device. Your mobile app needs to fit the particular operating system to function correctly. Thus, every platform–iOS, Android, and Windows–requires a separate app version. Of course, it’s possible to develop a cross-platform solution that’s supposed to fit every operating system and device.
With a mobile responsive website, your content is available to mobile users worldwide. The mobile user can access your content with no hassle.Your mobile app development company needs a detailed brief so they can give you an exact idea of the app feature you want. Click To Tweet
Need for Regular Updates
You must regularly update apps to conform to revisions from platform providers, such as Apple (iOS) and Google (Android). As a result, companies that provide mobile application development services would put together a package that included ongoing updates.
New versions of mobile devices are churning out daily. It would be best if you kept pushing upgrades to your app marketplace. Then have your users download it from their app marketplace to their devices.Apps are also often free to download. However, there are also downsides to using apps instead of mobile friendly websites. Click To Tweet
Updates to applications must be re-approved by application stores, so consumers must either re-download an entire application or download software updates to use the latest updates.
With a mobile-responsive website, once you update the site’s content, it is available to all. Again, this is without further stress to your website visitors.
Doesn’t Help Search Engine Optimisation.
Search engines rarely index mobile apps. It is probably one of their most significant disadvantages. Thus you cannot optimise them for organic traffic – and Google or any other search engine cannot help users locate your app.
The link of the application, and listings of the application in stores, are the two primary marketing tools to drive traffic to a mobile application. Alternatively, you have to wait for people to discover your app on the app store whenever they search for a specific app.
But with a mobile responsive website, you can submit your website to search engines like Google. Or to industry-specific web directories for indexing.
Submitting your site to search engines and web directories makes it easy for people using Google and other web directories to search for and find your content.Here are seven disadvantages of apps compared with websites for mobile users. Click To Tweet
But with a mobile app, the app marketplace restricts the visibility of your app.
Your mobile-responsive website is available for life! Your domain and hosting account will remain valid so long as you renew them. And you also maintain a proper backup routine. Users can keep returning to them when they wish! But, unless your mobile app is pretty unique and helpful, its lifespan is short.
Your mobile app development company needs a detailed brief so they can give you an exact idea of the app feature you want. The mere act of making an app may prove counterproductive and a waste of resources.
You can develop your website to mimic the look and feel of a native app. Simulating a native application eliminates the need to have a dedicated native application.With a mobile app, you'll first need to download the app from the right app marketplace. Click To Tweet
Developing an app is undoubtedly costly. But it could improve productivity (if it’s a business app) or enhance customer engagement, user experience, customer satisfaction, customer service, customer loyalty and sales (if it’s a customer-facing app) with your potential customer.
The time and cost required for developing a mobile-responsive website are a lot less than an app. The cost of customer and tech support for a dedicated native app is more expensive than that of a mobile site.You have to wait for people to discover your app on the app store whenever they search for a specific app. Click To Tweet
As you can see above, if you use experts in developing mobile apps for your business, you can address all the potential disadvantages of having an app.
Apps may often be easier to use by your target audience, but they can also be less secure. They can also be harder to update and keep up to date.
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