How often have you heard someone say, “I don’t write well enough to get noticed” or “My writing isn’t good enough to get published”? If you’re looking to break into the field of Digital Marketing Writing, then you might want to consider these traits.
Writing is a skill that everyone should master. Whether you’re writing a blog post, article, email, resume, cover letter, or anything else, having strong writing skills will give you an edge over other applicants.
You’ve probably heard the saying, “Write what you know.” This means that you should write about topics that you’re passionate about. The same goes for marketing. If you’re interested in a specific topic, research it thoroughly before writing about it.
How often do you hear business owners say they want their content or business to get noticed? This is an essential issue for anyone engaging in traditional advertising/outbound marketing or inbound marketing/digital marketing.
Whether a business owner, blogger, copywriter, or freelance writer, you should strive to write with clarity and purpose. The following digital marketing writing traits will help you stand out from the crowd.
Why are These Digital Marketing Writing Traits Important?
Quality content is critical for any business. Whether you are writing a technical document, user manual, or any other complex topic, you need access to either a subject matter expert or data and other resources you can consult. It helps you build trust with customers and prospects and helps search engines rank your site higher.
Unlike other technical documentation or technical communication, writing for digital marketing requires high-level attractive and catchy content to attract more users and move them along the customer journey. As a tech writer, the more people like your content, the greater the chances of buying your product or service.
You can create or edit your content online or offline. There are a lot of free online content creation tools which allow you to create and edit content online.
Content writing is a challenge. It requires knowledge of your product and the search engines. You must know much about search engine optimisation.
To attract more users and buyers, you need to create unique and readable content (blog posts, white papers, video, audio, etc.) for your target market. No market is devoid of competitors, but your content may shine over your competitors if written well.
To attract your site visitor’s attention, you must create well-structured content for your website.
To create unique content, you will require undergoing a specific writing process. It is a technical skill, and you must stay on top of tips and tricks for writing during this writing process.
Users will be attracted to any digital marketing content with the following traits.
Digital marketing targets social media and the digital world. Click To TweetThe features or attributes required in a well-structured digital marketing content are:
- Main Idea, Details, and Purpose
- Organisation
- Voice and Tone
- Word Choice and Sentence Fluency
- Conventions and Formatting
The Main Idea, Details, and Purpose
In any creative writing or technical content, the main idea is the heart of the content, e.g., a blog post, social media post, etc. The idea is the primary chunk of your writing and tells your potential customer everything about the content. Ideas must be exciting and vital as well.
We judge content based on its central idea without giving the article a full read.
Details that the business owner, digital marker or marketing professional attaches to their content are shreds of evidence. They try to convince their target audience of what they wrote by giving evidence. The content creator attempts to justify his stance in front of the target audience.
The main idea is the essential part of any content. It will help if you pay attention to the main idea more than the description. Readers have little time to waste on reading the entire text. Instead, they seek the main idea.
An explanation is an example you use to support your ideas and address your audience’s needs. The primary purpose is to convince your audience to think, feel and do as you want them to.
The first thing people notice about your content is how long it takes to read. If they can’t get through it in 5 minutes, they will move on to something else. Make sure that your writing is concise and easy to digest.
Organisation
The second most important trait of a convincing marketing article or any other type of content is how well it is organised. It should be logical and practical. This requires good communication skills and document design.
It is about the article or content’s structure, the order, and how the details and ideas come together. It is about the manner the content is written and arranged.
It helps us move from one idea to another in our content structure. It needs a complete sense of the system.
It must be in a continuous flow that will allow it to move logically from the lede to the end. A logical overflow of the information will stick the readers to your content. The organisation comes as the second point as ideas drive it.
Voice and Tone
Voice expresses the content creator’s thoughts in words and their writing style. It is the presentation of the content writer’s personality through words.
Tone means the way the content creator feels when the audience reads it. Voice sets the tone. The stronger the words are, the unique the tone will be. Voice and tone are the traits that will help you create an engagement with your audience.
To engage their audience, content creators must use powerful words. Click To TweetThere are a lot of tones used by content creators. Some are:
- Optimistic
- Confident
- Worried
- Sad
- Joyful
- Informal
- Encouraging
- Formal
- Friendly
- Sassy
- Smart
- Sympathetic
- Authoritative
- Excited
- Angry
We create tones for the audience. These tones help them understand the content easily. They make the tone with the help of your vocabulary. Words determine the tone of the content.
Ensure that the active voice is used whenever possible. This means using “I” instead of “you” and “he/she” instead of ‘it’. Using an active voice makes your writing sound more natural and conversational.
Word Choice and Sentence Fluency
Choosing words for technical content writing is a challenging task. To engage more and more readers, you must use powerful words. Words that stick in readers’ minds and are memorable.
A writer must always choose specific and relevant words. When taken out of context, words feel boring and are not liked by the readers.
While choosing the words, you must keep your audience in mind. A formal/corporate or business audience may not like to read informal and sassy content.
Make sure that your writing is clear and understandable. Don’t use jargon or technical terms unless you have to. Your readers should not need to Google any words that you use.
Your choice of words must be according to your audience’s taste. Sometimes, the language requires to be technical jargon or complex terms. But it sometimes requires simpler, more straightforward, and easy words.
After using the appropriate words, we must keep sentence fluency in mind. Ensure that your sentence fluency is smooth and expressive in its organisation.
It is easy to understand fluent sentences as they are full of expressions. Length can not define the quality of sentences. One can write long or short sentences, but quality and fluency are priorities.
While choosing the words, the writer must keep the audience in mind. Click To TweetUsing fluent sentences creates a rhythm in the content. This makes the content easy to read and understand. Plus, it will keep your audience engaged with your content.
A content creator can quickly check the fluency of their content by reading it out loud. In formatting the text, a content creator may face some difficulties. Using a grammar checker tool can solve these problems.
You may lose the audience if you do not have the correct sentence structure. To have a well-structured document, you can use a grammar checker tool. It will aid you in formatting the sentences.
Note: For any digital marketing campaign or online marketing in general, it is essential to check if your content is plagiarised or not. Plagiarised marketing material will cause you to lose your audience. Online plagiarism checkers are much more efficient. They have unique properties that can help you check if your content is unique or not.
Conventions and Formatting
Conventions are the punctuations, spellings, and grammar usage within the text. Conventions must be correct. Formatting is the layout of subheads, backlinks, pictures, and lists. These components will assist your audience in scanning and skimming the content.
The above traits are the guideposts that help your audience navigate the content. The following are some guidelines for using the traits properly:
- Choose either trait or all to focus on in some of your following tasks.
- Seek help from your editors about which trait you are the best in.
- Use these traits to evaluate your own or another person’s content.
Now let’s turn our attention to some essential digital marketing terms your team or marketing department needs to be conversant with.
Important Digital Marketing Terms
You can use several digital marketing terms as keywords in your content. The following are the most used terms in digital marketing.
Artificial Intelligence
AI is one of the most used terms in digital marketing. It can work and act like humans to perform tasks like:
- Voice Recognition
- Deep Learning
- Planning
- Problem Solving
Contextual Marketing
As per its name, contextual marketing is to provide the correct data at the right time. Its primary purpose is to target and enable brand awareness. The primary goal is to provide products and services to users who are already interested in them. Contextual marketing gives us:
- Cost-effectiveness
- Targeted traffic
- Enhanced customer experience
- Increased customer engagement
- Non-disruptive to customers
- Great sales and revenue
Cost Per Acquisition (CPA)
CPA has become a key term in online or search engine marketing, as it is the revenue the marketer gets from his website. It includes the per click revenue or the revenue gained by the actual act of any user. It is the total marketing spend over the total front-end conversions.
Conclusion
These traits are helpful in your content marketing strategy, social media strategy, and creating your marketing message. After having these traits in your content, you would engage most of your audience.
In conclusion, when creating content for digital marketing, focus on writing with a purpose, being concise, focusing on topics, avoiding plagiarism, using visuals, and making sure everything has a clear call to action. Persistence will help you improve your skills and get noticed.
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