Clients ask these top digital marketing questions during our marketing consultation sessions. And these are the answers we usually provide.
Here Are The Answers To Our Most Frequently Asked Digital Marketing Questions
Below are the answers to our most frequently asked digital marketing questions. Please schedule a call (for a fee) if there are any specific questions you’d like to ask that have not been covered below. We’ll provide instant answers to all your marketing questions.
What Does Digital Marketing Include?
Digital marketing includes:- Social Media Marketing
- Content Marketing
- Target Audience
- Email Marketing
- Search Engine Marketing
Social Media Marketing
Social media platforms like Facebook, Instagram and Twitter to market your product or service is social media marketing. Social media marketing enables you to analyse your customers, their desires and goals in life, create valuable content that will intrigue them and address all these. Social media marketing is necessary for businesses because many adults regularly use one social media website.
Content Marketing
It is the creating, publishing and distributing articles, graphics, infographics, audio or video for a target audience online intended to stimulate their interest in your product or service. Content marketing is a passive way of promoting your product or service. It’s not about engaging in keyword stuffing in your content creation activities. It would help if you had a content marketing strategy focusing on conversion optimisation and guiding an actual customer through your sales funnel to boost your digital marketing effort.
Target Audience
These are a particular group of consumers who are the intended audience of your content or other marketing messages. The more you understand your target audience, the better your marketing message will address their pain points.
Email Marketing
The sending of commercial messages to existing or potential customers, preferably with their consent. Email marketing helps you interact with your target audience while promoting your product or service. It is an effective means of digital marketing.
Search Engine Marketing (SEM)
The active promotion of websites using paid ad campaigns increases their search engine results. Search engine marketing (SEM) is an effective and affordable way for small businesses to reach new customers and grow by subtly improving their search engine ranking.
Mauco Enterprises manages social media accounts for companies on Twitter, Facebook, and LinkedIn. Click To Tweet
How Can I Start a Digital Marketing Agency in Nigeria?
So you want to start a digital marketing agency in Nigeria?
These days, most consumers are connecting with businesses through digital marketing channels. Using digital marketing strategies increases revenue growth and improves return on investment.
Many individuals and businesses have recently been channelling more resources to digital advertising. Therefore, there is a need for professional digital marketing agencies. The number of digital marketing agencies in Nigeria has grown in recent years.
Top agencies like Mauco Enterprises exist. We handle digital marketing and social media marketing/management. We manage social media accounts for businesses on social networks like Twitter, Facebook, LinkedIn and Instagram. Whether you’re into real estate, consumer products, or nonprofit organisations, our social media management services will help position your business for success.
But before you set up your digital marketing agency in Nigeria, here are some things you need to consider.
First, let me make one thing clear. If your interest in digital marketing is mainly to become an ‘influencer’, wear bling, wine and dine with celebs, please, close this browser right now! This post is not for you.
But if you’re genuinely interested in starting a digital marketing agency in Nigeria for the long haul and are ready to stick with the good, the bad and the ugly, then read on.
These are the things you need to consider. It is such a broad topic that there is no way we can discuss it thoroughly in one article. So I will try to simplify it as much as possible. Schedule a meeting if you need further clarification on anything you read here. I’ll be glad to help you out.
Let’s get started.
- Set clear goals
- Find your niche.
- Register your business
- Get yourself online
- Partnerships
- Be a digital nomad
Set Clear Goals
If you read my blog, you can testify that I always emphasise setting SMART goals. At the very least, identify milestones or metrics (e.g. conversion rate and other key performance indicators) by which you intend to measure your success.
Avoid distractions. In Nigeria, many things distract you. Do your best to stay focused on your goals.
Find Your Niche.
When I started Mauco Enterprises almost twenty years ago, one of the first mistakes was that I jumped right in without identifying a niche.
Digital marketing is broad. It comprises web design/development, social media, online advertising, email marketing, content marketing, search engine optimisation (SEO), search engine marketing (SEM), and much more.
You need to know where your strength and passion lie. Do your research into all the above. If possible, try to intern in a reputable agency to gain firsthand experience and find your niche. Then hone your skills as much as you can.
If you want to become a brand influencer, start by branding yourself. Study your craft thoroughly to become an authority in your field. Apply what you study. Challenge yourself to be innovative.
A quote credited to the famous German composer and pianist Ludwig van Beethoven that inspires me and best summarises the importance of finding your niche is:
Don’t only practice your art, but force your way into its secrets, for it and knowledge can raise men to the divine.
Get the point? That’s why I said before that this article is not for you if your interest in digital marketing is only superficial.
A real digital marketer must be passionate about the profession. Focus on creating value for clients.
Find an excellent mentor in the industry and follow in their footsteps carefully to understand everything about your niche.
Register Your Business
Do not cut corners. It would be best to do things right by registering your business with the authorities. It will help you take your business seriously and help your clients take you/your business seriously too. Get a decent logo and brand identity to boot. The more professional you present your business, the better your chances of getting clients.
Get Yourself Online
You cannot start a good digital marketing agency in Nigeria with only a YouTube channel, an Instagram page, or a Twitter profile. You need to register your domain and get a decent website while you’re at it.
Building your online presence only on social media channels is a colossal mistake. God forbid you to run afoul of the terms and policies of the social media platform. You can lose your account in a flash. The constantly changing algorithms on these social media platforms could also send your page or profile into oblivion.
At the very least, get your personalised email address, i.e. yourname@yourdomain.com, and don’t use your Gmail or Yahoo email for corporate stuff.
Partnerships
Success is not a one-person show. Digital marketing is so broad that you cannot possibly handle it all alone. In time, you need to find the right partner to complement your services and vice versa. Don’t just pick any agency partner. Be strategic—form alliances with a partner whose DNA, core value, or culture is the right fit. Choosing the wrong agency partner may be detrimental to the future of your business.
A strategic partner will allow you to say “yes” to more projects. Since you now have extra hands, you will also complete your work within the expected timelines. If you wish, you can outsource your work to your partners and eliminate the heavy load of client relationships.
At Mauco Enterprises, we have strategic alliances with outstanding companies within and outside Nigeria.
Be a Digital Nomad
You will offer digital services that don’t need an office space to start. Learn to be a digital nomad and work from anywhere. With your laptop and Internet connection, you’re ready. You can rent a co-working space available in your area if you wish. A co-working space has its pros and cons. For one, be prepared to entertain distractions from others who may not share your same work ethic.
Digital marketing comprises web design/development, social media, online advertising, email marketing, content marketing, SEO, SEM, and more. Click To TweetHow Do You Market on the Internet?
Marketing yourself on the Internet is about having a beautiful-looking website and some keyword-rich content. Optimising your website to be search engine friendly is essential.
No business can succeed on the Internet without its website visible on search engines. It is why search engine optimisation (SEO) remains critical to doing business on the Internet.
But SEO alone cannot provide what it takes to do successful business online. Why? These days, ranking on search engines has become a highly complex task.
Search engines like Google must provide the best results to users’ queries to remain in business. Therefore, Google will only rank the best content in its search engine result pages.
Google’s algorithms have also become wise to all the unethical black hat SEO practices some digital marketers use to rank in search engines.
Any attempt to implement black hat tactics these days will only penalise you, and your site/content may disappear from the Internet. Therefore, you need to be aware of and practice proper SEO techniques.
For success in Internet marketing, you need to adopt a holistic approach. It means you must engage in the full range of the techniques required to convert your site visitors into paying customers. These include:
– consistent advertising in relevant online/offline publications
– getting listed in appropriate online/offline trade directories.
– building and maintaining a powerful presence on social media.
– using PPC and retargeting to drive targeted traffic to your site.
You can also consider sponsorships, sales promos and discounts if you have the means.
No One-size-fits-all
There is no “one-size-fits-all” with Internet marketing. It would help if you researched. Innovating your product or service is vital. Always strive to stay a step or more ahead of your competitors.
An essential goal of Internet marketing is to get your product or service seen by your potential target audience. Do your research to know when, where, and how to advertise to get the best bang for your buck.
Your focus must be on converting your website visitors into paying customers. Experimenting with everything mentioned above will help you get your unique formula for your business.
If you are considering a career as a digital marketer, here are some things you need to consider. Click To TweetWhy Did You Choose Digital Marketing?
Growing up, I decided that whatever I did had to be ‘practical’ for my life and circumstances, hence the tagline ‘practical for life’ under my logo.
When my dad brought home our first PC in the mid-80, I developed an interest in computers. My parents enrolled me on a few courses, and I excelled.
I started Mauco Enterprises from my home office, coaching people on how to use the computer and desktop publishing. After a few years, a friend suggested that I offer web designing since it had become the “in-thing” back in the early 2000s. I took a course on it and excelled.
When I got my first dial-up Internet connection, it opened my eyes to another world of endless possibilities. I had the desire to help business owners grow their businesses online.
Marketing is an indispensable part of any business which you cannot ignore. Although traditional marketing/direct marketing/offline marketing/outbound marketing still has its role, most companies are investing more in digital marketing (e.g. affiliate marketing, link building, organic traffic) these days. Digital marketing is the new age marketing method based on the Internet.
Digital marketing allows business owners to create awareness or promote brands through the Internet. It gives business owners a global platform to reach a more extensive customer base. Digital marketing includes:
- Business networking sites, e.g. LinkedIn and Xing.
- Social media sites, e.g. Facebook, Instagram and Twitter.
- Search engine optimisation (SEO)
- Search engine marketing (SEM)
- Email marketing
- Content creation
- Content marketing
All these led to my choosing digital marketing as a career.
A digital marketing career offers you various unique job roles like SMM, SMO, SEO, SEM, Content Specialist, Email Marketing and Copy Writer. Click To Tweet
Is Digital Marketing Stressful?
No career is stressful if you love it and the lifestyle that comes with it. So, digital marketing is not stressful. There are some similar concepts and philosophies between digital and traditional marketing. But digital marketing has more to do with Internet marketing than traditional marketing.
If you’re of the creative kind, then digital marketing is fun and rewarding. You can use loads of tools to automate most of the repetitive tasks in digital marketing. Some of these tools are powered by artificial intelligence (AI). So they can handle any job you find tedious, giving you more time to do other fun stuff. Some tools are free; others are not. And some cost a small fortune and have a steep learning curve.
Some marketing automation tools are fantastic, but they are no substitute for you – at least not yet. You need to provide regular oversight and use your common sense. Remember the famous saying with computers, “garbage in, garbage out”? So scrutinise the data you’re supplying these tools. If you input rubbish data, they will provide you with rubbish results!
You need to love studying data, studying consumer behaviour. A background in sociology and psychology will also come in handy.
Not that digital marketing is all rosy. It has its challenges. These include understanding your target audience and working on a tight budget or schedule. You may also have to work with challenging customers who expect you to deliver epic campaigns on a shoestring budget.
Make no mistake. Digital marketing is a very competitive industry. You’re always trying to convince people to buy your product or service. Understand your target demographics to know how to market to them. As a digital marketer, your focus needs to create value for your consumers.
As mentioned above, one thing that makes digital marketing challenging is constantly changing. Keep abreast of all the latest strategies and tactics. Continue reading and learning to stay relevant. Strategies and tactics that worked in your last campaign may no longer work today. To remain relevant, you must be proactive and innovative.
Since digital marketing does not sleep, you must find a balance. Otherwise, it will consume all your time and energy. And this will be counterproductive.
Take regular breaks from your laptop or other digital devices. Go for a walk. Take a snack. Go outdoors for some fresh air. Chat with a friend or neighbour or sleep. Take up a hobby. You may even need to go on a digital detox to unwind. Do all you can to stay healthy and keep your mind creative.
Social media is essential to your business marketing technique, whether you have a small local shop or a multinational company. Click To TweetWhy Is Digital Marketing a Good Career?
If you are considering a career as a digital marketer, here are some benefits
Excellent Job Opportunities
Many companies need experienced digital marketers to help them grow. A career in digital marketing offers you a variety of unique job roles like Social Media Marketing(SMM), Social Media Optimization(SMO), Search Engine Optimization(SEO), Search Engine Marketing(SEM), Content Specialist, Email Marketing and Copy Writer.
Continuous Learning Process
Digital marketing is dynamic. It offers a constant learning process. There are no static digital marketing interview questions. To stay relevant in this career, you cannot afford to rely on the same old knowledge, tools and strategies. Keep innovating.
Demand to Be Creative
As a digital marketer, you must find creative ways to reach your customers. Develop original contents and ideas to market your business to stand out in the crowd. Don’t be afraid to try out new strategies and tactics once you have the approval of your client or management.
Remote Working
As mentioned above, digital marketing gives you the privilege of remote working as a digital nomad. You are free to work from anywhere provided you have an Internet-connected phone, tablet or laptop.
Work on Social Media and Other Digital Platforms
You will work with spreadsheets, word processors, graphic design tools, and other specialist tools with digital marketing. You also have the privilege of working on social media and other platforms.
Great Pay
As an independent digital marketer, your fee depends on the clients you serve, your experience, and the city you work. If you work for an agency, you need to be at the top of your game because most colleagues have a similar skill set.
Schedule a meeting if you have any other questions or need instant marketing advice. Click To Tweet
Why Do You Love Social Media Marketing?
Social media is essential to your business marketing technique, whether you have a small local shop or a multinational company.
Social media helps you connect with existing and potential clients. It helps increase awareness about your brand and boost your leads and sales. With billions of people across the globe using one social media platform or another, social media is not a fad.
You need not know everything that’s trending or every buzzword, meme or hashtag to engage in social media. You need not have thousands of followers to participate in social media marketing.
But before you jump into social media as a tool for your marketing, you need to define what you want to get out of social media. Develop your social media marketing strategy and tactics based on your goals.
Do you need new clients to discover your brand? Are you looking to drive foot traffic to your small local shop? Clear-cut goals can determine which social media channels best fit your business.
Here are a few reasons to love social media marketing:
Build Awareness
As mentioned above, social media boosts your visibility among potential clients. If people don’t know about your product or service, they cannot patronise you. Like word-of-mouth, social media helps you build awareness for your business.
Communicate Authority
First impressions count. Social media is essential to show that your business is trustworthy, knowledgeable, and approachable. Besides showcasing your product or service, offer your expertise as a thought leader in your niche or industry.
Show Authenticity
Although people say “imitation is the sincerest form of flattery,” nobody appreciates a copycat. Clients aren’t interested in organisations that publish dry, corporate-style social media marketing posts. But if your industry favours the corporate-style image on social media, go ahead. But let your brand’s unique personality shine through everything you share on social media.
Encourage Engagement
Experiment with different content to encourage engagement. You could post memes, live video streaming, Q&A sessions, photos, polls, quizzes, competitions, and sweepstakes. Remember to track your analytics to see which type of content yields more engagement with your audience.
Provide Support
These days, many people turn to WhatsApp, Facebook or Twitter instead of calling a client care phone line. Some days ago, I experienced service disruption with my Internet service provider (ISP). Their use of social media to support and try to calm the nerves of their subscribers was impressive.
Learn to use social media to track your clients’ remarks, questions, and complaints. Listen to criticism and respond ASAP to questions and concerns.
Grow Affordably
Social media provides an affordable way to grow your business. Don’t waste your money creating big-budget ads, and avoid sales-centric ads. Create content that educates and entertains. It will help to increase your leads and your chances of converting them into paying customers.
Social media is a dynamic two-way conversation. It offers freedom of expression and instant interaction, and you have control of creativity with little or no cost. These are some reasons to love social media in marketing your business. With social media, every day is unique, so the learning never stops.
How Much Does Social Media Marketing Cost per Month?
Social Media Marketing (SMM) is a type of Internet marketing where businesses promote their brands or services using Facebook, Twitter, LinkedIn, Instagram, etc. SMM helps companies build relationships with current and potential customers.
There are several types of Social Media Marketing (SMM), including paid advertising, organic posts, influencer marketing, and more. The price of each varies depending on the service provider.
What Do Digital Marketers Do?
The ongoing shift to the digital media landscape as an effective marketing method affects every industry. The COVID-19 pandemic has also helped accelerate it a lot.
A study from Blue Nile Research shows that between 79% and 82% of consumers search brand websites and customer reviews for research.
According to Statista, the number of internet users globally will grow to 5.3 billion by 2023, according to the source. The compound annual growth rate for the whole period from 2018 to 2023 is 6%. The fastest expected growth from this period was in 2019, with 300 million new internet users and a growth rate of 7.7% from 2018.
I learn and adapt as a digital marketer, as there is no set rule or method to follow. Due to the constant change in the industry, I have to be on top of my game in:
- website design,
- web development,
- search engine optimisation (SEO),
- search engine marketing (PPC advertising)
- social media marketing
- mobile marketing
- influencer marketing
- video/audio production
- marketing automation,
- web design
- blog post writing skills
- copywriting and editing,
- Google Analytics, Google Trends, etc
- business/marketing strategy
- content planning, content management and curation,
- online reputation management
- sales and marketing, i.e. “smarketing.”
- e-commerce and so much more.
From the above, you see that choosing a digital marketing career means you must prepare to gain the right skills through extensive hands-on practice. It will help you craft a digital marketing strategy and handle the digital marketing campaigns of a customer.
Your digital marketing skill will make you proficient in handling inbound marketing on any digital marketing channel. It will also assist you in the role of a digital marketing manager or a social media manager in a wide range of industries to craft a social media post and other high-quality content that engages your existing and potential customers. You will also handle Google ad (formerly Google Adword) campaigns to help your customers reach their target market.
I believe you can excel in using social media as a digital marketing tool to help clients reach their customer base. As a social media marketer, you can help a business owner to appreciate its importance in the customer journey. Help them select the right social media channel for their social media campaign. You can also assist clients in choosing a suitable electronic device, mobile device or mobile app to reach their target customers.
For instance, social media marketing lets companies directly contact their target audience on Facebook, Instagram, Twitter, LinkedIn, etc. This allows your target audience to glean feedback and relevant information in minutes.
It effectively allows companies to establish, maintain, and monitor relationships with their targeted audiences.
Digital Marketing Institute notes that 93% of online activity starts with a search engine and ensures the continued effectiveness of SEO as a superior marketing strategy. In comparison, about 80% of Americans make an online purchase at least once a month.
So as you can see from the above stats, I have a lot of work to do as a digital marketer.
There is no room for complacency here, as my clients are relying on me to produce answers to their questions. And I am helping them derive tangible results from their digital efforts.
I must consistently develop relevant, quality, and exciting content for my client’s digital campaigns. I must actively help all my clients (large brands or one-person businesses ) maintain a dominant online presence.
As a digital marketer, I must familiarise myself with new platforms or applications. To see how my clients can further use it to reach their target audience. Click To TweetThe opportunities for reaching my target group are endless through this website, my newsletter, blog, social networks, etc., and the possibilities for reaching my target group are endless.
Why Am I Fond of Digital Marketing?
Running a digital marketing agency has given me some added benefits that help my unique situation.
I love it because of its fast-moving, fast-changing environment. Platforms and applications are launching every day in our digital world. I love being part of a 3.5 billion online community because that opens up countless opportunities for me to help businesses grow.
I must be aware of trends in web design, social media, search engine optimization, email marketing, content marketing, online marketing, digital media, and more.
As a digital marketer, I must familiarise myself with new digital channels, platforms, or applications. To see how my clients can further use it to reach their target audience. See what digital partnerships I can form that will benefit my agency and clients.
I get insight into audience behaviour and how my customers interact with my content. It also provides direct opportunities for me to engage with them in real time.
Another reason I love digital marketing is that it is constantly evolving. Each time Google or Facebook introduces a new algorithm update, I have to learn how it affects my digital marketing plan and the ability of my marketing message to reach my audience.
So there’s never a dull moment. The bar for digital advertising keeps increasing, and only the best survive!
One of the most significant advantages of digital marketing is its low cost.
However, these days, the competition in the online advertising and marketing tech space is so high that its cost has risen drastically. However, it offers tremendous benefits in our digital economy if done right.
With tools like social media advertising, infographic, video advertising, mobile marketing and email (which cost less than traditional printed materials), you can reach a vast global audience in real-time compared with any other conventional method.
However, despite its low cost, it adds value to your business, whether you’re a one-person show, a small business, or a global brand.
Another advantage for me is that it offers better brand awareness and control. I can target people I want to engage with by location, industry, etc. Therefore, content marketing is critical in modern-day marketing strategies.
With traditional advertising and promotion, I limit the ability to control my brand. I don’t have output control with conventional mediums, and my contact is indirect until my audience reacts to my offerings.
Related to my brand control are my brand engagement and exposure. I engage with existing and potential customers through platforms like Facebook, Twitter, LinkedIn, and so on.
Engaging with customers is vital to growing your digital presence and business. Digital marketing has the potential to bring extended exposure to my personal and business brand.
The share buttons on my blog and other social media platforms help my blog visitors to make my content travel far on the web!
The opportunities for reaching my target audience are endless through this website, newsletter, blog, social networks, etc. Click To TweetIf combined with a well-executed search engine optimisation campaign, it has vast potential in today’s digital world.
Another advantage of digital marketing is inbound, permission-based and non-intrusive. Unlike traditional marketing, I push my marketing message to the public whether or not people show interest in my services.
With it, I get a true insight into my audience’s behaviour. I see how my audience shows their interest in my services and permits me to market to them by subscribing to my newsletter and liking and following me on various social networks. Thus, my audience does not view my marketing message as intrusive.
The opportunities for reaching my target group through my website, newsletter, blog, relevant content, social networks, etc., are endless.
Also, I can negotiate competitive rates by developing an ever-expanding portfolio of marketing achievements.
As noted here, it is an industry that rewards creativity and relies heavily on input and guidance from analytical types; those who know how to connect with others and those who seem to always exist on the leading edge of technology.
Another advantage of digital marketing is its ability to be inbound, permission-based and non-intrusive.
With digital marketing, my audience shows their interest in my services. It permits me to market to them by having them subscribe to my newsletter and like and follow me on various social networks. Thus, my audience does not view my marketing message as intrusive.
You should love digital marketing, too, since about 40% of the world’s population lives on the Internet! So why would you look anywhere else for your customers?
However, according to Smart Insights, another key finding is that while 38% of consultants spend 81-100% of their marketing efforts on digital, 13% still say that 80% of their marketing still happens offline.
Why Do You Like Digital Marketing?
However, a small number of consultants spend the majority of their marketing efforts on digital and still say that 80% of their marketing still happens offline.
According to Smart Insights, some of the most in-demand skills for 2017 were digital advertising, content creation, content strategy, and social media, which is splendid news for those who veer towards the creative, social and business end of the spectrum.
With digital marketing, my audience shows their interest in my services. It permits me to market to them by having them subscribe to my newsletter and follow me on various social networks. Click To TweetHow Does Google Analytics Work?
Google Analytics is a free tool from Google that allows web admins to track their site traffic and performance. The analytics service offers several features, such as tracking visits, bounce rates, page views, time spent on each page, etc.
What is Search Engine Optimization (SEO), and Why Should I Use It?
Search Engine Optimization (SEO) is improving the visibility of a website or webpage in organic search engine result pages (SERPs). This means that the higher your website appears in the search results, the more visitors you’ll get.
How Does SEO Work?
By altering the content and design of your website, SEO makes your site more appealing to search engines. Your goal is to have the search engine display your website on the first page of search results.
What is Social Media Marketing (SMM), and Why Should I Use It?
Social media marketing uses social media platforms (e.g. Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) to build a company’s brand, increase sales, and drive website traffic.
What is Pay-Per-Click (PPC), and Why Should I Use It?
PPC or pay-per-click is a type of internet marketing which involves advertisers paying a fee each time one of their ads is clicked. You only pay for advertising if your ad is clicked on. It’s essentially a method of ‘buying’ visits to your site and driving website visits organically. An example of PPC is Google ads (formerly Google Adwords).
How Do I create a Landing Page?
If you have the coding skills, you could hand-code your landing page in HTML, etc. or use a CMS like WordPress.
You don’t need a whole website to have a landing page since landing pages are individual, standalone pages. Nowadays, the tools to create landing pages no longer rely exclusively on technical knowledge, so anyone can build a landing page, host it on a domain, and start converting web traffic. Landing pages are customised to a specific campaign or offer and guide visitors towards a single call to action, i.e., landing pages are designed for conversion.
Conclusion
In conclusion, these are some of the most common questions asked by our clients. Hopefully, this article will answer them for you.
So over to you. Since you’re reading this FAQ, do you have questions about improving your digital marketing, SEO, content marketing, social media marketing and any other aspects of your marketing campaign?
Do you need instant marketing advice? Would you prefer a one-on-one marketing consultation? Schedule a call. I’d be glad to help.
I hope you’ve found this post of value. If so, please share it with your friends.
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