Here are a few articles, news and announcements in digital marketing and social media marketing this past week that you might have missed.
Let me know what you think either through your comment or the reaction button.
Four Trends to Include in Your 2019 Social Media Strategy
The article highlights four trends that you need to include in your 2019 social media strategy. These trends are:
1. Marketing to Generation Z: If your target audience consists of those in the Gen Z demographics (born from the mid-1990s to early 2000s), persons in this demographic demand that you provide quick and error-free experience across all your digital platforms.
Also, you have to provide brief and straightforward content. Ensure your website is mobile friendly and you provide diverse and video-based content.
2. Consumer Engagement: Provide prompt response to your customer’s questions or complaints go unanswered and Keep the lines of communication open across all social media platforms that you are present.
3. Micro-Influencers: Instead of focusing on big celebrity influencers, focus on the micro influencers that have genuine followers and ensure that you share a similar target audience, values and principles.
4. Instagram Stories: If your brand is on Instagram, use Stories to increase brand awareness and stay top of mind by documenting your brand’s daily activities.
4 Ways that Online Brands Can Prepare for Upcoming Social Media Marketing Trends
Having a strong social presence is going to be even more critical in the future, as social media becomes even more influential on consumers.
Business owners need to stay abreast of the latest trends, updates, and practices. You also need to do your best to connect with customers, even more, this 2019.
A recent report found that 72% of consumers check social sites multiple times a day, and the average social media usage went up by 59% in this past year alone!
The report says 61% of social media users reported that they went on Instagram more often in this past year, whereas only 52% said the same about Facebook and 27% of users would utilise them to buy a basic item, and 22% find chatbots helpful for receiving product suggestions or inspiration.
No Words: Mastercard to Drop Its Name from the Logo
Mastercard is removing the word Mastercard from the pair of interlocking red and yellow circles where it has resided for more than 50 years.
The company said that 80 per cent of people recognise the Mastercard logo even when its name isn’t present.
Mastercard joins a small stable of brands like Nike, Apple and Target that rely on an image and not a name in most marketing materials.
As a business owner do you aspire for your brand to join these elite group of brands?
Tip of the Week“Try to get big before you go loud instead of getting loud before you go big.” - Larry Kim Click To Tweet
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