In this week’s marketing digest, we look at articles on how to create a strategic editorial calendar.
We will also see how to spot outdated SEO strategies that may be hurting your standing in search engines. Then we will consider how to get new customers. Let’s get started.
How to Create a Strategic Editorial Calendar
Do you know what content you will post tomorrow, next week or next month? You should. But I’m not talking about scheduling blog posts or Facebook posts; anyone can do that. You need to know how to create a strategic editorial calendar.
You need to know how to plan content in quarterly sprints so you can adapt topics to real-time changes in the industry and content based on real-time performance. These are some things you’ll learn from this article.
- Anyone can schedule blog posts, but the best content marketers create robust, strategic editorial calendars.
- The best content assets should be influenced by a range of viewpoints, not one person in the marketing department.
- How to Get More (and Better) Content from Your Subject Matter Experts 6 Steps to Get Your – Whole Company Involved in Content Marketing Editorial Content Plan.
- Create your ideal content mix based on available resources and a single goal.
SEO Penalties: The 6 Ways Your SEO Strategies Aren’t Helping You
Do you know that some of your SEO strategies may hurt your standing on a SERP? Do you know how to spot outdated SEO strategies that are not helping you? It is important because running a business is not about working hard. It’s about working smart. So you don’t want to waste your precious time or anything that’s not helping you.
- Adding a key search term too many times can lower your search ranking-or get you removed from the search results.
- Hidden text or hidden links aren’t at all helpful to those using search engines to find relevant information, and search engines want to be as useful to those browsing the web as possible, so they keep using their search engine.
- These broken links make for negative user experience on your website. And most search engines are looking to prevent this kind of thing from happening; they want the people using their search engine to find helpful, credible information and have an easy time locating the information they are seeking.
- Again, it’s useful to think about your website from Google’s or another search engine’s point of view: They want to provide their users with the most detailed information, in the easiest way possible.
- Cloaking is showing very different content to search engines than to visitors to your website and hiding this content (much like hidden words or links) to promote a higher ranking on a SERP.
Full article https://www.business2community.com/seo/seo-penalties-the-6-ways-your-seo-strategies-arent-helping-you-02275791
Three Ways to Acquire New Customers
When looking at acquisition strategies that can have the most impact, marketers should consider the foundational element of a strong reputation combined with a smart content marketing strategy delivered through the right channels at the right time.
- Content marketing
- Omnichannel communication
That’s it for this week, folks. I hope you’ve found it of value? Thanks for taking the time to read this. I appreciate it. I hope you’ll return next week or subscribe to my free newsletter to receive this digest in your inbox.
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