Here again, is another edition of our weekly marketing digest. This week we look at content marketing in the COVID-19 crisis: what the hospitality industry is teaching us and other coronavirus related articles.
Let’s jump right in.
Content Marketing in the COVID-19 Crisis: What the Hospitality Industry Is Teaching Us
The author looked into how various brands are responding to this hardship through content to share some important lessons for other B2B and B2C businesses.
Summary
- Building brand loyalty should always be a priority, but especially in times of crisis, when timely information needs to be communicated ASAP.
- Aside from the customer service related queries, a brand new set of questions and concerns appeared because of Coronavirus, and if brands were in a good position to answer those questions, they could be helpful in a tumultuous time.
- If people can’t spend money on your products or services, one of your top marketing priorities should be maintaining communication and connection with them in the midst of this hardship.
- But, they’ve been in contact via email, using personable, human language, explaining what they’re doing to give back during the COVID-19 crisis, and talking about ways they’re trying to keep the community together.
- Simple messages of encouragement, camaraderie, and hope can go a long way.
Top 3 Digital Marketing Strategies for Optometrists in 2020
For optometrists who want to increase their current roster of clients/patients, or are looking to rebrand their entire practice, the tips posted below will help you gain a solid foothold in the realm of digital marketing.
Summary
- Building Your Optometry Practice Through PPC Advertising
- Social Media Content Creation for Eye Care Professionals
- SEO for Local Leads: Optometry Edition
Content Curation Tips and Examples to Fill Your Editorial Calendar
Publishing a curation of topic snippets and story summaries as an editorialised list or other news-focused collection (e.g. Weekly Marketing Digest) will help your audience.
Summary
- Chipotle has been rocking around the TikTok with its efforts like this one, which turns Adele’s Someone Like You into a food-focused brand showcase.
- Curated media also can be compiled as collages that deliver a message, set the mood for brand-cultivated experiences, or share a moment of joy among followers.
- You may use authoritative research data to support your brand’s assertions in your original content pieces, but consider curating topical data points from many sources and publishing them as a separate asset a fact book, white paper, or infographic, for example.
- Attribution goes for the content assets you curate, as well as for any original content you create that includes the work of others.
- A great way to manage this is by switching up the media format and/or its distribution channels: If you’re curating from a blog post, don’t create another blog post.
Online Marketing During The Corona Virus Outbreak
As consumers stay indoors, digital marketing can be the best defence against the virus.
Summary
- The consumers are going to stay home as the virus continues spreading throughout the US and Europe.
- We can see a behavioural shift in people, that they are not avoiding work, and also places like stores, restaurants, and others that need money expenditure.
- As consumers stay indoors, digital marketing can be the best defence against the virus
- So this is a time of uncertainty. One has a great opportunity for showing their support for the betterment of the customer base.
- Identify the products that fit the market for creating special offers.
Should Social Media Marketing Halt for Photography and Tech During the Time of the Coronavirus Pandemic?
As the world is frozen still by this crisis, many people are calling brands that continue their digital marketing efforts as “tone deaf” a term re-appropriated to pertain to people who do not seem to make adjustments in observance of such events. But should they have to tone down?
Summary
- Most people are spending so much time on social media during the world-wide lockdowns and it has been such a polarizing topic if marketing efforts should stop for such non-essential products.
- As the world stands still by this crisis, many people are calling brands that continue their digital marketing efforts as tone-deaf a term re-appropriated to pertain to people who do not seem to make adjustments in observance of such events.
- These simple social media posts are little investments for the future, in the same way, that many freelancers are seeking new clients right now for when the lockdowns are over.
Many notable brands have also re-directed funding towards helping the world at this difficult time.
Conclusion
So that’s it about Content marketing in the COVID-19 crisis. The COVID-19 pandemic is what’s on the minds of people across the globe and in the news. So we cannot be tone-deaf to its impact on our business. It can no longer be business as usual. We have to adapt our business to the changes taking place.
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