Welcome to the first of our weekly marketing digest for April 2020. This week will be brief. We look at content marketing and personalisation in the food industry.
In my marketing digest, I strive to showcase we apply digital marketing and social media marketing in various industries and businesses. That’s why the title article for this week caught my attention. Let’s get started.
Content Marketing and Personalisation in the Food Industry.
The Food and Beverage Industry—a large and complex sector—is all about tastes, choices, and habits. So, we’re talking about factors that are variable and, above all, intimate and personal. These are decisive factors.
- Operationally, Big Data refers to the digital traces that we all leave online, whether we are using a search engine, navigating via GPS, posting a photo or video on Instagram, liking something, reviewing a restaurant, using an app that monitors our workout program or our diet, and so on.
- For companies in every sector, learning to analyse this huge amount of information is vital, especially because it allows you to do something important using very modern tools: to know the customer in front of you, your audience, your target.
- The analysis of Big Data allows us to divide our audience into smaller and smaller groups, based on their characteristics and on different metrics.
- 3 examples of personalized marketing applied to the Food and Beverage Industry.
How Do Digital Analytics Change Content Marketing?
Google Analytics offers a way to examine search traffic trends over a designated period. Doing so can help improve how you develop an SEO content strategy while also tracking previous ranking performance, which may also reveal larger shifts in audience interests or pain points.
- For example, Google Analytics provides data on the impact your content has on conversions.
- Google Analytics and other tools like heat maps provide further evidence of what content captures the audience’s attention.
- Doing so can help improve how you develop an SEO content strategy while also tracking previous ranking performance, which may also reveal larger shifts in audience interests or pain points.
- The first way that analytics changes content marketing is by enabling a greater level of personalization within the content.
7 Necessary Content Marketing Skills to Generate More Lead.
Learning effective content marketing involves understanding the true purpose of your content and the mechanics that drive engagement. It’s an elaborate and exhaustive process.
- Research What Your Audiences Want.
- Create Content With a Purpose.
- Know-How to Capture Attention.
- Write Compelling Copy.
- Know-How to Repackage Successful Content.
That’s it for this week. If you have questions or suggestions, please share. Until next week.
- Why You Must Be Thinking about Content Marketing
- Content Marketing Tactics to Increase Your Audience Engagement
- How to Do Content Marketing Without Content
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