Another week has rolled by so fast and in my part of the globe, the rainy season is in full swing. In this week’s digest, we will look at an interesting infographic that shows the most common website mistakes affecting your SEO in 2020.
Let’s dig in.
GoogleBot Can Add Products to Shopping Carts
Double-check those abandoned cart metrics; they may be inflated.
Summary
- A Google crawler has been adding products to e-commerce site shopping carts, the Wall Street Journal reported Wednesday.
- That data can mess with e-commerce site owners’ abandoned cart metrics, making them look artificially higher than they really are.
Full article: https://searchengineland.com/wsj-googlebot-can-add-products-to-shopping-carts-337098
The Most Common Website Mistakes Affecting Your SEO in 2020 [Infographic]
Are you struggling to get your business website to appear on Google? Want to identify and eliminate the SEO mistakes on your site?
Summary
Here are some of the most common SEO mistakes to avoid in this infographic.
They break things down:
- Technical errors
- On-page SEO errors
- Crawlability errors
How Businesses Should Prepare for Next Pandemic? – Expert Talks
The impact of COVID19 pandemic is everywhere and businesses are changing their ROI models to reach their customers in the best way.
Summary
- Check the data and see how businesses are supposed to be ready for the next pandemic.
- Preparation for the next pandemic begins with a thorough understanding of what happened with the current pandemic, lessons learned, what would we be doing differently.
- We then need to have practice/process aimed at improving the company’s ability to respond to a new pandemic.
- What happened during these hard times should be a lesson to prepare us for changing our mindset.
COVID-19: The Great Artificial Intelligence Accelerator
Long before the COVID-19 overtook the global conversation, technology was already causing major changes to the ways in which we live and work.
Summary
- Like the steam engine and printing press before it, artificial intelligence is becoming a revolutionary technology that is predicted to propel our economy and change the way we live and work.
- How can AI and its sibling, operations research, help with the reopening and recovery of the economy?
- Given capacity limits on tests, how should the tests be allocated and deployed taking into account the risk to care providers and vulnerable populations?
- The debate centred around how AI is changing and would change the future of work.
- A very different set of causal drivers related to the COVID-19 crisis are resulting in a review of these debates about the future of work.
- Some of these innovations that are being introduced will no doubt transform how work is reorganised after the crisis.
4 Elements Every Content Medium Needs to Have
Have you ever started to write a new social media post, record a YouTube video or some other piece of content and sat at your desk waiting for inspiration to strike?
Summary
- Starting a new piece of content can be a challenge, even when you know what you want to say.
- You need to define these pain points for your own audience by answering:
- What issues does your demographic currently face? What kind of information are they searching for?
- What questions are they asking on social media versus search engines?
- Are they looking to be entertained, informed, or both? What do you want them to do with your content?
- For social content, this means hashtags sprinkled within the text accompanying any photos or videos that you are sharing.
- Having flexible content topics that your demographic wants to learn from or be entertained by will allow you to create this kind of content on many mediums.
- Content creation is no simple process for any medium, so don’t forget to include these four elements with every new piece of content.
Full article: https://searchengineland.com/4-elements-every-content-medium-needs-to-have-336561
Google Explains How YouTube Search Works
Google explains how YouTube search works in a new resource dedicated to the inner workings of the video-sharing platform.
Summary
- As part of a larger effort to explain how YouTube works, Google published a new resource to answer commonly asked questions about YouTube search results.
- Google created a whole new website, called How YouTube Works, which offers an in-depth look at all components of the YouTube platform.
- YouTube’s search ranking system sorts through over 500 hours of content uploaded every minute to find the most relevant results for a query.
- We can clear YouTube search and watch history, in which case YouTube’s search results will not take these signals into account.
- Another opportunity for content creators to get discovered on YouTube is through recommendations.
Conclusion
This is all I’ve for you in this week’s marketing digest. If you have questions tweet me @ademolaabimbola. Join me again next week for another edition.
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- SEO Experts in Nigeria
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- How to Explain SEO to Someone Who Knows Nothing About It
- How to Be an SEO Expert
- How to Select an Awesome SEO Agency That’s Right for Your Brand
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