A few days ago, I read the tragic story of a couple who were so obsessed with 'going viral' on YouTube. This tragic story inspired me to …
What is Social Listening, and Why Is It Important?
Social listening is a new way to get insights into customers' behaviours and opinions. This allows businesses to understand their target …
Should You Post the Same Content to All Social Networks?
Social media plays a significant role in our daily lives. It is worth considering whether posting identical content on various social media …
The Role of Social Media in Decision Making
Currently, many businesses have realised that using social media can enhance their brand recognition and impact the decision-making of their …
Frequently Asked Questions on Social Media Marketing
What are common questions about social media marketing? Here are 12 common social media marketing questions existing and potential clients …
