A few days ago, I read the tragic story of a couple who were so obsessed with 'going viral' on YouTube. This tragic story inspired me to …
What is Social Listening, and Why Is It Important? (Updated)
Social listening is a new way to get insights into customers' behaviours and opinions. This allows businesses to understand their target …
Should You Post the Same Content to All Social Networks? (Updated)
Social media has become a massive part of our lives. The question is whether or not you should post the same content across social …
The Role of Social Media in Decision Making
Currently, many businesses have realised that using social media can enhance their brand recognition and impact the decision-making of their …
Frequently Asked Questions on Social Media Marketing
What are common questions about social media marketing? Here are 12 common social media marketing questions existing and potential clients …
