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Social Media

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Why Going Viral Should Not Be Your Goal on Social Media

Ademola Abimbola · 5 minutes well-spent · Updated: June 19, 2021

Why Going Viral Should Not Be Your Goal on Social Media

A few days ago, I read the tragic story of a couple who were so obsessed with 'going viral' on YouTube. This tragic story inspired me to …

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What is Social Listening, and Why Is It Important? (Updated)

Ademola Abimbola · 8 minutes well-spent · Updated: June 15, 2022

What is Social Listening, and Why Is It Important?

Social listening is a new way to get insights into customers' behaviours and opinions. This allows businesses to understand their target …

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Should You Post the Same Content to All Social Networks? (Updated)

Ademola Abimbola · 8 minutes well-spent · Updated: August 5, 2022

Should You Post the Same Content to All Social Networks?

Social media has become a massive part of our lives. The question is whether or not you should post the same content across social …

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The Role of Social Media in Decision Making

Ademola Abimbola · 10 minutes well-spent · Updated: March 7, 2023

Role of Social Media in Decision Making Process

Currently, many businesses have realised that using social media can enhance their brand recognition and impact the decision-making of their …

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Frequently Asked Questions on Social Media Marketing

Ademola Abimbola · 7 minutes well-spent · Updated: March 13, 2023

Frequently Asked Questions On Social Media Marketing

What are common questions about social media marketing? Here are 12 common social media marketing questions existing and potential clients …

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