A few days ago, I read the tragic story of a couple who were so obsessed with 'going viral' on YouTube. This tragic story inspired me to …
What is Social Listening and Why Is It Important?
Millions of consumers worldwide talk about brands, products, and customer service related issues on social media. Savvy brands on social …
Should You Post the Same Content to All Social Networks?
Should you post the same content to all social media platforms? Is this a good social media strategy? Let's find out. The above question …
The Role of Social Media in Decision Making
These days, many organisations have realised that if used well, social media can increase their brand awareness and influence the …
Frequently Asked Questions on Social Media Marketing
Here are seven questions that I often receive from existing or potential clients about social media marketing. I hope you find it of some …
