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Giving Your Brand a Makeover for the Holidays

Ademola Abimbola · Reading Time: 4 mins · Updated: August 9, 2022

Giving Your Brand a Makeover for the Holidays

How do you plan to give your brand a holiday makeover? With the holidays around the corner, brands are gearing up to promote their products …

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Why Your Brand Should Not Be on Instagram

Ademola Abimbola · Reading Time: 7 mins · Updated: August 25, 2023

Why Your Brand Should Not Be on Instagram social media network

Some years ago, I had discussions with a client interested in having an account on Instagram, a popular social media network. Mind …

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35 Common Misconceptions about Social Media Marketing

Ademola Abimbola · Reading Time: 8 mins · Updated: August 24, 2023

A young woman in an orange dress and sunglasses is standing against a red wall and holding a large empty photo frame.

Social media marketing has become very common these days. Many businesses use social media platforms such as Facebook, Instagram, X …

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Advantages and Disadvantages of Social Media Automation Tools

Ademola Abimbola · Reading Time: 8 mins · Updated: March 11, 2023

Advantages and Disadvantages of Social Media Automation Tools

I must confess that I suffer from shiny object syndrome as a marketer! I am always looking for the latest social media automation tools. It …

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5 Tips on How to Target Genuine Followers on Social Media

Ademola Abimbola · Reading Time: 10 mins · Updated: August 24, 2023

5 Tips on How to Target Genuine Followers on Social Media

Social media platforms such as Facebook, X (Twitter), Instagram, Snapchat, etc., are great tools for marketing. They allow us to connect …

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