Instagram has become a powerful tool for marketers. In fact, according to Statista, as of December 2021, Instagram reached a new milestone …
Giving Your Brand a Makeover for the Holidays
How do you plan to give your brand a holiday makeover? With the holidays around the corner, brands are gearing up to promote their products …
Why Your Brand Should Not Be on Instagram
Some years ago, I had discussions with a client interested in having an account on Instagram, a popular social media network. Mind …
35 Common Misconceptions about Social Media Marketing (Updated)
Social media marketing has become very common these days. Many businesses use social media platforms such as Facebook, Instagram, Twitter, …
Advantages and Disadvantages of Social Media Automation Tools
I must confess that I suffer from shiny object syndrome as a marketer! I am always looking for the latest social media automation tools. It …
