Instagram has become a powerful tool for marketers. In fact, according to Statista, as of December 2021, Instagram reached a new milestone …
Giving Your Brand a Makeover for the Holidays
With the holidays around the corner, these are busy times for most businesses. It is also the time companies need a brand makeover. Now is …
Why Your Brand Should Not Be on Instagram
Some years ago, I had discussions with a client interested in having an account on Instagram, a popular social media network. Mind …
35 Common Misconceptions about Social Media Marketing
When discussing social media marketing with potential clients, you often have to address some misconceptions about social media …
Advantages and Disadvantages of Social Media Automation Tools
I must confess that I suffer from shiny object syndrome as a marketer! I am always looking for the latest social media automation tools. It …
