These days there are loads of self-proclaimed 'social media gurus' and 'social media marketing influencers' who are available for a 'dime a …
Why Going Viral Should Not Be Your Goal on Social Media
Some time ago, I read the tragic story of a couple obsessed with ‘going viral’ on YouTube.This sad story inspired me to write this post on …
What is Social Listening, and Why Is It Important?
Social listening is a new way to get insights into customers' behaviours and opinions. This allows businesses to understand their target …
Should You Post the Same Content to All Social Networks?
Social media plays a significant role in our daily lives. It is worth considering whether posting identical content on various social media …
The Role of Social Media in Decision Making for Businesses
In today’s digital world, social media is more than a communication tool—it’s a powerful lever for competitive intelligence and customer …
Frequently Asked Questions on Social Media Marketing
What are common questions about social media marketing? Here are some common social media marketing questions existing and potential …
Influence of Social Media on SEO
Business owners may be curious about social media's direct influence on search engine optimisation (SEO) for businesses. We finally have a …
Using Social Media to Find Employment
People have inundated me these past couple of months with calls and emails from people (mainly youths) seeking work or asking how to use …
9 Principles of Social Media Marketing (Infographic)
Here are nine social media marketing (SMM) principles you should follow if you are not doing so already. Following these nine principles is …
6 Quick Tips for Social Selling
Have you ever heard the saying that there's a thin line between love and hate? Well, that saying is true, especially with social selling. …
