This past couple of days I've been having a series of discussions with a client interested in an account on Instagram social media …
35 Common Misconceptions about Social Media Marketing
When discussing social media marketing with potential clients, you often have to address some misconceptions they have about social media …
Advantages and Disadvantages of Social Media Automation Tools
As a marketer, I must confess that I suffer from shiny object syndrome! I am always looking for the latest social media automation …
5 Tips on How to Target Genuine Followers on Social Media
Sometimes out of sheer curiosity, I visit some brands' social media pages to see what they're doing. Click the link to learn more …
Digital Marketing Mistakes Brands Need to Avoid Today
A few days ago on my way home in traffic, I saw a bus covered with an advert for a brand of mattress here in Lagos, Nigeria. The advert …
