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Social Media

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Exciting Facts about World Emoji Day

Ademola Abimbola · Read Time: 3 mins ·

Emoji have become so universal that July 17 has become known as World Emoji Day! Emoji are ideograms and smileys used in electronic messages …

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Reaching Your Target Audience Through Social Media

Ademola Abimbola · Read Time: 7 mins ·

Reaching Your Target Audience Through Social Media

Your target audience is your intended audience or readership of a publication, advertisement, or marketing message. Investing in …

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Here’s What It Takes to Do Social Media Right

Ademola Abimbola · Read Time: 4 mins ·

What It Takes to Do Social Media Right

As a digital marketer, one vital aspect of my activity is social media marketing. In Nigeria, organisations are gradually appreciating …

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Steps to Accurate Social Listening Strategy for Your Brand

Ademola Abimbola · Read Time: 4 mins ·

Steps to Accurate Social Listening Strategy for Your Brand

In a recent chat with a potential client, I asked them what social listening strategy they used. I realised that even though they were …

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What I Think about Facebook News Feed

Ademola Abimbola · Read Time: 3 mins ·

What I Think About Facebook News Feed

I heard the announcement first from a post on Facebook. My first reaction (like most marketers) was to panic! Why? On Thursday, January …

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