Emoji have become so universal that July 17 has become known as World Emoji Day! Emoji are ideograms and smileys used in electronic messages …
Reaching Your Target Audience Through Social Media
Your target audience is your intended audience or readership of a publication, advertisement, or marketing message. Investing in …
Here’s What It Takes to Do Social Media Right
As a digital marketer, one vital aspect of my activity is social media marketing. In Nigeria, organisations are gradually appreciating …
Steps to Accurate Social Listening Strategy for Your Brand
In a recent chat with a potential client, I asked them what social listening strategy they used. I realised that even though they were …
What I Think about Facebook News Feed
I heard the announcement first from a post on Facebook. My first reaction (like most marketers) was to panic! Why? On Thursday, January …
