The psychology of colours in marketing is about the meaning of each colour in your marketing and advertising materials and how it affects …
Digital Marketing
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15 Mind-blowing SMS Marketing Statistics and Facts Every Marketer Should Know
Many people seem to have a smartphone these days, and they're getting smarter and faster every day. Using their mobile phone, the average …
Problems That Can Potentially Ruin Your Digital Marketing Strategy
In the digital business world, few topics are as complicated as digital marketing strategies. No two plans are identical, from internal …
5 Common Misconceptions about Email Marketing
In terms of digital marketing channels, email marketing is one of the oldest. Sadly, some brands have misconceptions about email …
What Are Some B2B Lead Generation Strategies Specific to the Nigerian Market?
What are some B2B lead generation strategies specific to the Nigerian market? From content marketing to referral, one obvious thing is that …
