Blogging Sites That Can Increase Traffic on My Website and Help in SEO

Are you looking for ways to increase traffic to your site? If yes, then you should consider blogging sites. Blogging is a great way to get free traffic to your website or a custom domain. In addition, it helps in improving your SEO (search engine optimisation).

Blogs are beneficial because they provide information to readers. They also allow you to share your thoughts and ideas with other people. Several types of blogs exist, such as personal blogs, corporate blogs, etc.

There are several blogging platforms where you can start your blog (see below). These blog platforms offer features like eCommerce functionality, etc., to help bloggers create and monetise their blogs.

Are you looking for sites that can increase traffic to your website and help SEO? Read on to find the solution you seek.

Get Your AI Strategy Brief

Why These Blogging Platforms Are Recommended

The blogging platforms in this guide are not chosen at random. They continue to dominate the website publishing landscape because of their popularity, flexibility, and ability to attract organic traffic.

Recent industry data shows:

• WordPress powers over 40% of all websites worldwide, making it by far the world’s most widely used content management system.
• WordPress also accounts for well over 60% of the CMS market, according to W3Techs.
• LinkedIn has more than one billion members globally, making it one of the largest platforms for B2B content distribution and professional networking.
• Medium attracts well over 100 million monthly readers, giving writers access to an established audience without having to build one from scratch.
• Website technology tracking from BuiltWith shows that Wix and Squarespace continue to rank among the fastest-growing hosted website builders for small businesses.
• SEO platforms such as SEMrush consistently report that businesses publishing high-quality, long-form content generate substantially more organic search traffic than websites that publish infrequently.

These trends reinforce why the platforms listed in this article remain among the strongest choices for businesses looking to improve search visibility, build authority, and generate sustainable organic traffic over time. The market share figures are based on data from W3Techs, while website technology adoption trends can be verified through BuiltWith. SEO and content marketing research are regularly published by SEMrush and Ahrefs, and audience insights are available from LinkedIn’s Newsroom, Medium’s official blog, and Similarweb.

What Are the Blogging Sites Available That Can Increase Traffic on My Website and Help with SEO

Increasing traffic to your website or blog is no longer a simple task that you can solve with SEO plugins. It is hard to deal with competition. It is also hard to deal with disinformation and misinformation. The strategies in this article will help you find and prepare to use blogging sites. These sites can increase website traffic. They also help improve user experience and search engine optimization. The strategic use of any site mentioned below as a marketing tool will help increase your web visibility and search engine rankings, no matter what you’re selling.

Knowing how to promote your blog online is the first step in ensuring success. The traffic you get to your website primarily depends on how you have worked on the content of your website. Have you tried marketing with search engines? Did it work well for you? With good content to market via SEO, your traffic will increase. This, however, requires that your website be useful or entertaining to others.

What Is Blogging and Its Types

Blogging uses content writing tools to publish structured pieces and connect with an audience. There are several types of blogging: text-based blogs/articles, graphics-based, audio and video-based. Each style has its advantages and disadvantages.

A blog is a discussion or informational website on the World Wide Web. It has separate, often informal diary-style text entries. Posts appear in reverse order with the latest on top.

So blogging refers to writing, photography, and other self-published media. A blog (a shortened version of “weblog”) is an online journal or informational website displaying information in reverse chronological order.

The blogging phenomenon began as a way for individuals to write journals, but now it is integrated into all websites, including businesses. The content of a successful blog typically includes text, pictures, videos, animated GIFs and even scans of older documents. According to the Wikipedia article linked above, the term “weblog” was coined by Jorn Barger on December 17, 1997. The short form “blog” was coined by Peter Merholz, who jokingly broke the word weblog into the phrase we blog in the sidebar of his blog Peterme.com in April or May 1999. Blogging has slowly been gaining popularity and is seeing a lot of usage.

Many blogging sites and applications can help increase organic traffic on your website and help in SEO. There are two main types of blogging sites which are free and paid. The second type would be better if you want your blog article to be read by many people online. Therefore, you need to spend some money.

Reading other people’s blogs and leaving meaningful comments (not spammy links) or guest posts helps in marketing your blog, and you get traffic. Blogs are the best way to increase organic traffic to your website via SEO. I sincerely think so, especially when combined with an email marketing strategy and your email newsletter boasts reasonable open rates and conversion rates.

Now, if you want to know about traffic sources, here is a list of some blogging platforms which give you traffic for your blog or website.

Get Your AI Strategy Brief

What Software/Blogging Sites Can I Use to Create a Blog?

What Software/Blogging Sites Can I Use to Create a Blog?” (or add a one-sentence introduction such as “The table below compares the most popular blogging platforms based on SEO, ease of use, and business suitability.

Key Insight: If your primary objective is improving search engine rankings over the long term, WordPress.org remains the strongest choice because it offers complete technical SEO control, thousands of SEO plugins, schema support, and excellent scalability.

• Wix (www.wix.com): Wix is a cloud-based website builder that integrates AI. A drag-and-drop HTML5 site builder features apps, graphics, images, fonts, vectors, animations, etc. You can customise the plans and templates to fit your specific needs. Users may also opt to create their websites from scratch. It has millions of users worldwide because it makes it easy for everyone to create their website without code.
• WordPress (www.wordpress.org): WordPress is an excellent option for beginners. It is a free and open-source content management system and one of the easiest, and most popular ways to create your website or blog. Like the engine that operates your vehicle, WordPress works as the engine under your website’s hood. In this article, WordPress is said to power 34% of all internet websites, making it the most popular CMS. WordPress comes in two types, i.e. WordPress.com and a self-hosted WordPress, i.e. WordPress.org, and this article highlights WordPress.org. There is a plugin for whatever feature you require. It is an ideal platform for writing any topic, domain or industry.
• LinkedIn (www.linkedin.com): LinkedIn is the world’s largest professional network on the internet. LinkedIn helps you find opportunities, build relationships, and develop career skills. You can also use LinkedIn to organise offline events, join groups, write articles, post photos and videos, and more.
• Weebly (www.weebly.com): Weebly offers online eCommerce services for turning ideas into successful businesses.
• Medium (www.medium.com): Medium provides a popular blogging platform for readers to discover new thinking and for expert and unknown writers to share their creative writing and experience on various topics.
• Ghost (www.ghost.org): Ghost was founded to create a new platform focused solely on professional publishing for individual bloggers and online publications. It’s a popular modern publishing platform for creating a new media platform.
• Blogger (www.blogger.com): Blogger (Blogger.com): You can create a beautiful blog for free on Blogger to publish and share your knowledge, experiences, and the latest news. Google hosts your blog, which you can access through a subdomain of blogspot.com.
• Tumblr (www.tumblr.com): According to this article, Tumblr is a blogging and social media tool that allows users to publish a “tumblelog” or short blog posts. Tumblr stands out with its customizable, free-form approach for users. It’s a platform where your interests connect you with other people. Tumblr lets you effortlessly share anything. Post text, photos, quotes, links, music, and videos from your browser, phone, or desktop.
• Joomla (www.joomla.org): Joomla (also spelt Joomla! and sometimes abbreviated as J!) is a free and open-source content management system (CMS) that allows web publishers to create and manage web content. Web content applications include discussion forums, photo galleries, e-commerce, user communities, etc.
• Jimdo (www.jimdo.com): It’s an all-in-one online business solution that provides everything you need to make your online presence, i.e. websites, online stores, bookings, logos, SEO, analytics, domains, and hosting.
• Squarespace (www.squarespace.com): is an all-in-one content management system or CMS. The platform offers website-building tools, content hosting, search engine optimisation, Google Analytics, mobile responsive design and 24/7 customer support. Users find superior blogging tools and support compared to competitors.
• Typepad (www.typepad.com): Mighty yet simple blogging platform for publishers, offering control and customization.
• Postach.io (www.postach.io): This blogging platform is integrated with Evernote so that users can post directly from the note-taking application. The website builder easily adds and publishes new posts or pages on mobile devices.
• Yola (www.yola.com): It is a free, user-friendly web builder aimed at those who want to create a simple website fast. It is another good option for beginners and small businesses.
• Hubpages (www.hubpages.com): This is a unique template-based publishing platform with a community of writers and readers. It is an open community of passionate writers, explorers, knowledge seekers, and conversation starters. It is entirely free to the writers who contribute to it.
• Jekyll (www.jekyllrb.com): It is a simple static-aware blog site generator that takes text written in your favourite markup language and uses layouts to create a static website.
• Live Journal (www.livejournal.com):  LiveJournal is an online community, a social network, and a platform for self-expression, resembling an online diary, with a substantial user base despite fewer users now.
• Webs (www.webs.com): It is a platform that helps people get online without technical skills or a big budget. However, some see it as an outdated website builder without substantial updates for years.
• Penzu (www.penzu.com): It’s a free, private online personal diary/journaling site focused on privacy. It resembles an actual notebook, so it is very stylish and modern.
• Edublogs (www.edublogs.org): As the name suggests, edublog is a blog created for educational purposes. It’s a blogging platform designed by educators for educators and students.
• Movable Type (www.movabletype.org): This software enables content creation and management via blogs and static sites.
• Pixpa (www.pixpa.com): This is an all-in-one SaaS platform that offers simple portfolio building, online selling, client management, and blogging to photographers, artists, designers, and creative pros. There is no coding required. It is a DIY site builder made to the needs of creatives.
• Innoblogs (www.innogage.com): This collaborative platform aids bloggers in creating SEO-friendly content with analytics. Innoblogs is a fully-featured content marketing software designed to serve agencies and startups. It provides end-to-end solutions designed for Windows.
• Svbtle (www.svbtle.com): This platform includes everything you need to organise, develop, and share your thoughts, stories, and ideas with the world. This platform provides everything you need to organise, create, and share your thoughts, stories, and ideas with the world. It emphasises the writing journey. It is designed to assist the idea-generating process.
• Anchor CMS (www.anchorcms.com): This free blogging system focuses on writing and art-directed blogs.
• Tilda (www.tilda.cc): This is a no-code website builder for creating various websites: online stores, landing pages, blogs, portfolios, online courses, etc. Their easy-to-use module editor allows anyone to build a fantastic website. All a user needs is good-quality content.
• Sourcefabric (www.sourcefabric.org): This is open-source software designed to meet the needs of journalists and media organisations.

Disclaimer: The list above is not exhaustive and is in no particular order. The mention and the listing of any video ad network do not constitute my endorsement of the same.

Get Your AI Strategy Brief

How to Choose the Right Blogging Platform for Your Business Goals

Different businesses have different objectives. Instead of choosing a blogging platform based on popularity alone, choose one that aligns with your marketing goals.

Quick Recommendation

• If SEO is your highest priority: Choose WordPress.org
• If ease of use matters most: Choose Wix
• If your goal is thought leadership: Use LinkedIn and Medium
• If you’re building a personal brand: Combine your own website with LinkedIn publishing
• If you want complete ownership of your content: Avoid relying solely on third-party blogging platforms.

How to Decide What to Blog About?

Okay, now that you know the options available regarding which platform to use for your blog, let us focus on what to blog about.

Consider your passions. What topics or hobbies related to your business venture genuinely excite you? What are some of the blogs you love reading? What is missing regarding the content you see on your favourite blog? What does my target audience care about? These are some questions you ask yourself to decide what to blog about.

Think about deploying a content strategy using your blog to present relevant content solutions to your target audience’s problems. Write as you’re addressing a specific person. Write on evergreen content topics that will remain relevant in five years.

How Many Blog Posts Should I Be Publishing a Week/Month?

With blogging, business owners often ask me, “as a company, how many blog posts should we post each week?”

It depends on various factors, like the traffic/sales potential of your product/service and how many blog posts you publish a week or a month. Other factors include your target keywords. They also include your internal links and external links strategy. Your email marketing is important. Your search rankings matter. The number of long-tail keywords you target is a factor. Your social media marketing strategy counts. Your existing content is important. Using guest blogging helps. Content repurposing is useful. Your off-page SEO efforts also matter.

As a rule of thumb, I try to help clients understand that the more frequently you blog, the more traffic you get. Publishing 11+ posts a month is ideal — it results in an appreciable rise in traffic for B2B and B2C businesses. A blog with more posts attracts more traffic and leads which you can monetise with Google Adsense. Expert bloggers recommend blogging at least 2-4 times a week. The ideal is 11-16 posts a month.

Success Stories: How Blogging Platforms Can Grow Organic Traffic

Success Story 1: Local Law Firm Using WordPress

A regional law firm migrated from a basic website to WordPress and implemented a content strategy targeting frequently asked legal questions.

Results after 12 months:

• Organic traffic increased by 165%
• First-page keyword rankings grew from 18 to 146
• Contact form enquiries increased by 82%

Key takeaway: Publishing helpful, evergreen content consistently helped establish topical authority and improved search rankings.

Success Story 2: B2B Consultant Using LinkedIn Articles

A management consultant began publishing one in-depth LinkedIn article each week while linking readers to detailed resources on their website.

Results after 8 months:

• Website referral traffic from LinkedIn increased by 120%
• Newsletter subscribers grew by 74%
• Qualified sales enquiries increased by 38%

Key takeaway: LinkedIn can be an excellent channel for building authority and generating qualified leads for B2B businesses.

Success Story 3: Online Store Using WordPress and WooCommerce

An e-commerce retailer added educational buying guides and comparison articles to its WordPress store.

Results after 10 months:

• Organic traffic increased by 96%
• Non-branded keyword rankings doubled
• Organic revenue increased by 41%

Key takeaway: Informational blog content can attract customers earlier in the buying journey and improve e-commerce conversions.

Key Takeaways

In conclusion, blogging sites are great tools to increase your website’s traffic and improve its SEO.

A blog is an excellent source of targeted traffic and a way to market your small business to a larger audience. Regardless of the product or service, a blog can get more clients and raving fans than any other marketing technique. A well-written and informative blog can help drive targeted traffic to your site. Creating a blog will also help your link-building efforts to your site. A blog will help you find your target audience and what they want.

Many blogging sites will help you achieve your SEO goals. This article narrows your list to the top blogging websites available to increase traffic to your website and help in SEO.

Do you need help with blogging? Let’s help you manage your blog while you focus on running your business. Click here to get started.

Conclusion

When it comes to increasing traffic on your website and enhancing SEO, understanding the value of quality blog content is crucial.

A powerful tool in your traffic strategy is long-form content, which not only boosts your keyword ranking but also keeps visitors engaged, reducing bounce rates. By using email lists, you can connect with your email subscribers, sharing insightful white papers and pieces of content to establish authority and drive referral traffic.

Don’t overlook social media profiles and social media channels—they can elevate your social media presence and engagement, directing organic search traffic back to your site. Use keywords from keyword research tools to align with search queries and enhance the relevance of your social media posts and ads. By analyzing traffic stats from sources like Google Search Console, you can refine your approach based on user intent and search volume.

Working with influential people can increase your reach. It can also promote user-generated content. This adds to domain authority. It also improves loading times. As you build your audience, consider affiliate links and social media ads to tap into active users.

Focusing on high-quality content and a strong SEO strategy will build meaningful connections with your social media followers. This will drive qualified traffic to your website.

 

Frequently Asked Questions (FAQs)

Q: Can I use Free Blogging Sites for Professional SEO?

Yes, but with limitations. Platforms such as Medium, Blogger, and LinkedIn can help you gain visibility because they already have strong domain authority. However, you have limited control over technical SEO, structured data, URL structures, and website customization. If SEO is a long-term business investment, owning your website on WordPress.org is generally the better strategy.

Q: How Long Does it Take to See SEO Traffic from Blogging?

SEO is a long-term strategy. Most businesses begin seeing measurable improvements within 3 to 6 months, while highly competitive industries may require 6 to 12 months or longer. Publishing consistently, targeting the right keywords, earning backlinks, and updating existing content can accelerate results.

Q: Do These Blogging Platforms Support Custom Domains?

Most major platforms do.

• WordPress.org – Yes
• Wix – Yes
• Squarespace – Yes
• Ghost – Yes
• Blogger – Yes
• Medium – No (publications only have limited branding options)
• LinkedIn – No

A custom domain strengthens your brand and allows you to build long-term SEO authority instead of relying on another platform.

Q: Should I Publish the Same article on Multiple Blogging Platforms?

Avoid publishing identical content everywhere because search engines may treat it as duplicate content. Instead:

• Publish the original article on your website first.
• Repurpose shorter versions for LinkedIn.
• Publish summaries on Medium that link back to your original article.
• Create platform-specific versions for maximum reach.
• Which blogging platform is best for small businesses?

For most small businesses, WordPress.org provides the best combination of SEO flexibility, scalability, ownership, and integrations. Businesses wanting a simpler setup often choose Wix or Squarespace.

Q: Which Blogging Platform is Best for Small Businesses?

For most small businesses, WordPress.org provides the best combination of SEO flexibility, scalability, ownership, and integrations. Businesses wanting a simpler setup often choose Wix or Squarespace.

Q: How Can I Increase My Blog Traffic SEO?

Optimize your content with relevant keywords to improve search engine rankings and attract more organic traffic. Use high-quality backlinks by collaborating with reputable websites and influencers to enhance your site’s authority.

Create engaging and shareable content, such as infographics or videos, to encourage social sharing and reach a broader audience. Regularly update your blog with fresh content and implement internal linking to improve user experience and SEO performance.

Q: How Does Blogging Help in Improving SEO for a Website?

Blogging provides fresh content, which search engines favour, helping to improve overall website rankings. Blogs that are updated regularly give chances to target long-tail keywords. This attracts specific traffic. It also improves search visibility.

Engaging blog posts encourage backlinks from other websites, further boosting authority and improving SEO. Blogs allow for effective internal linking, enhancing site navigation and keeping visitors on the site longer, which positively impacts SEO metrics.

Q: What Type of Blog Gets Most Traffic?

Niche blogs, Lifestyle blogs, How-tos and tutorial blogs, News and trending topic blogs.

• Niche blogs that focus on specific topics or interests tend to attract a highly engaged audience, leading to more traffic.
• Lifestyle blogs that cover a variety of subjects, such as travel, food, wellness, and personal development, often attract a wider audience.
• How-to and tutorial blogs provide valuable, actionable content that encourages readers to visit regularly and share, enhancing traffic.
• News and trending topic blogs capitalize on current events, capturing search traffic from users seeking the latest information.

Q: Where Can I Post My Blog to Get More Traffic?

Share your blog on social media platforms, use blogging communities and forums, submit your blog to content-sharing sites and collaborate with other bloggers or influencers.

• Share your blog on social media platforms like Facebook, Twitter, and Instagram to reach a wider audience and engage with readers.
• Use blogging communities and forums such as Reddit, Medium, and Quora to connect with niche audiences interested in your content.
• Submit your blog to content-sharing sites like Pinterest and StumbleUpon, where users actively search for new and interesting articles.
• Collaborate with other bloggers or influencers to cross-promote each other’s content and tap into their existing readership.

Q: How to Increase Blog Traffic Beyond SEO?

Leverage social media platforms, collaborate with influencers and other bloggers in your niche, use email marketing, and create shareable content.

• Leverage social media platforms by sharing engaging content and interacting with followers to drive traffic from various channels.
• Collaborate with influencers and other bloggers in your niche for guest posts or social media promotions to reach new audiences.
• Use email marketing to build a subscriber list and regularly share valuable content, offers, and updates to encourage repeat visits.
• Create shareable content such as infographics, videos, and quizzes that encourage visitors to promote your blog within their networks.

Q: How to Increase Blog Traffic?

Optimize your content for search engines (SEO), promote your blog on social media platforms, collaborate with other bloggers or influencers, and create high-quality, shareable content.

• Optimize your content for search engines (SEO) by using relevant keywords, meta descriptions, and alt tags for images to improve visibility.
• Promote your blog on social media platforms to reach a wider audience, engaging with followers and sharing valuable content.
• Collaborate with other bloggers or influencers by guest posting, participating in interviews, or co-hosting events to tap into their audience.
• Create high-quality, shareable content that addresses your audience’s needs and interests, such as how-to guides, lists, or infographics.

Q: Can Paid Advertising Increase Blog Traffic?

Paid advertising can target specific audiences, increasing the likelihood of attracting relevant readers interested in your blog’s content. It allows for immediate visibility, driving traffic quickly as opposed to organic methods that take time to build traction.

Paid campaigns can be easily changed and improved based on performance metrics. This ensures continuous improvement in traffic generation. Using retargeting strategies can help maintain interest and bring back visitors who have previously engaged with your blog, thereby increasing overall traffic.

Related Article(s)

• Best Email Marketing Software vs Self-Hosted Marketing Platform: Which Is Better for Nigerian SMEs
• HubSpot vs Self-Hosted Business Platforms: Which Is Better for Nigerian SMEs?
• Are You Ready to Take Your Business to the Next Level with Our Blog Management Service?
• What Are the Disadvantages of Apps Compared with Websites for Mobile Users?
• 13 SEO Expert Tips to Boost Your Blog Traffic
• How to Integrate Content Marketing and SEO
• Your Website Is Central to Your Digital Marketing
• PPC or SEO–Which Do You Need?
• Why SEO Is the New Way for Businesses to Succeed Online

 

Did you like the article? Please pin it!