Your Audience Is Not the Same as Your Marketing Database

Have you ever heard the saying that if you’re “doing content marketing right” you should be building an audience? The sad thing is that business owners mistake building a mailing list or database as the building an audience. So in this week’s marketing digest, our title article focuses on why your audience is not the same as your marketing database.

Let’s dive in.

Beauty and Social Media Marketing

As you already know, I like to read about how digital marketing and social media marketing can be applied to various businesses and industries. That’s why the title of this article caught my attention. It may be a new frontier for social media messaging, but changing your brand’s voice, whether with paid or organic, will ensure you don’t get lost along the way.

Summary

Now the marketplace changes brought on by the pandemic have accelerated the already warp-speed pace of innovation that characterizes the beauty business landscape particularly with respect to how today’s beauty brands are connecting with consumers on social media platforms.
Optimising paid social media strategies, applying AR technologies to content, and recognising the need to align influencers with today’s consumer mindset are all shifts that brands can apply now and evolve into the future.
As online and social media marketing expands, and at a far greater rate due to the pandemic, beauty brands need to embrace a new, empathetic approach that connects with their existing and potential customers.

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How Can Content Marketing Improve Your SEO?

In order to use content marketing to influence your SEO results, you need to think of a subject that has never been addressed before – or that has been poorly addressed by other people in your industry – in your niche.

Summary

For someone looking for ways to improve their search ranking and overall site performance through SEO, telling them to invest in content marketing might seem like a lame idea.
As such, when search engines crawl a site/web page that’s providing useful and valuable content to people through content marketing, they give such a site preference on the SERPs.
Unlike humans who can tell what a site is all about by simply looking at its pages search engine bots rely on keywords to crawl and rank sites.
Through the use of articles, blog posts, guides, copies, white papers, and other textual content, you can use more keywords relevant to what people are searching for and what your website is about.

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A Quick Guide to Digital Marketing for Newbies

For some time now, I’ve had it at the back of my mind to write a quick guide to digital marketing for newbies since most of the persons that call me to make enquiries fall into this category. But unfortunately, I’ve not got round to writing my guide. So it’s no surprise that this title caught my attention.

It should be noted, though, that online marketing is a skill that you’ll want to cultivate. You won’t immediately be a master at it, and you should not stop just because you’re not seeing instant results.

Summary

You may also simply want to cultivate a new skill so that you will be able to cast a wider net and bring in more customers.
A great place to start your foray into digital marketing is by finding out exactly what keeps those customers coming back to you.
It’s possible you already have an existing website or social media profile where you can start creating and disseminating content.
Guest posts: Guest posts are similar to standard blog posts except that the content appears on another website or blog and simply links back to yours.
This is, again, a great way to drive traffic to your website while also providing you with much-needed data and analytics about how many people are clicking your ad links, who they are, and where they’re coming from.

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How Artificial Intelligence Will Transform Digital Marketing? – And How to Be Ready

As digital marketing turns out to be progressively significant for your business, we have to begin thinking past ordinary procedures. With the capacity to gather, investigate and gain from information, AI can possibly change advanced technique.

Summary

For instance, utilising propelled voice examination capacities, an AI operator may have the option to gather from a client’s tone that an unmentioned issue stays an issue and give ongoing input to control the (human) salesperson’s next methodology.
With AI, online retailers might have the option to anticipate what clients will need; accepting that these expectations accomplish high exactness, retailers may progress to a transportation then-shopping plan of action.
This move would change retailers’ promoting techniques, plans of action, and client practices (e.g., data search).
All digital marketing operations are now affected by AI-powered tools.
Digital marketers are trying hard to leverage AI for strategic planning and campaign decision making.
A roadmap is required to stay ahead from the crowd, few tips to prepare for that.
Digital marketers are trying hard to have AI for strategic planning and good decision making

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Content Marketing Tips That Fit Your Needs Now

While no one “best practice” fits all, grasping the options is the first step toward successful communications.

Summary

As situations around the world continue to evolve, so should your social strategies, which will vary from location to location and business to business as local policies and advisories allow.
Creating a new social strategy can seem daunting, but it doesn’t have to be.
Pivoting requires a bit of creative thinking, so don’t be afraid to try something new!
Lastly, don’t be afraid to get a little trendy; if you see a surge in cocktail recipes one week, and you have a killer signature cocktail, go ahead and share it!
Before spending time and energy on developing new content, review existing photos and videos to see if they are usable in this time.

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