Attributes of a Great Logo

Your logo is the starting point for establishing your brand. It is what makes you stand out from the crowd in your niche marketplace.

Coming up with a great logo is something you want to take seriously. When done well, your logo can become a hit.

But, when your logo is dreadful, it can become your horridest nightmare.

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Here are some attributes of a great logo highlighted in the infographic below.

You might want to consider it when creating your logo from scratch or redesigning your existing logo.

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Original

Some say that imitation is the best form of flattery. But this is not the case when it comes to your logo design.

You want to differentiate your brand from others in the market, so, your logo needs to be original and unique.

Though you can take inspiration from other logos, don’t make a blatant copy of someone else’s logo. It could be a disaster for your brand.

Simple and Legible

Can someone look at your logo and easily describe it even from a distance? Can someone quickly tell it’s your logo also when seen in black and white?

Your logo must be recognisable, and this calls for simplicity. Think of all the global brands such as Coca-Cola, Nike, BMW and so on; their logos are all simple and easy to recognise.

Versatile

Does your logo look good both online and offline? Your logo is one vital element of your brand.

Thus, it needs to be versatile to look great when applied on your office stationery, marketing materials, corporate gifts, your website and social media channels, video, billboards, etc.

So your logo needs to look good whether it’s scaled up for sizeable outdoor printing or scaled down for a page on small corporate gift etc.

Appropriate

Does your logo show in subtle or distinct ways the type of business, product or industry it is representing? Does your logo communicate the right tone and style of your business, product, and your industry?

Your choice of fonts and colour used in your logo must be right for your type of business and industry.

For instance, if you’re a lawyer, accountant, engineer, etc., your choice of fonts and colours used in your logo must be proper to your industry.

This quality will also help to leave a good impression of your brand with your customers and the public at large.

Memorable

Can your customers easily recall your brand and what you do by looking at your logo?

Like the quality of simplicity mentioned above another critical feature of a professional logo is that it should be memorable.

When you look at the logos of fantastic brands such as Google, Apple, Microsoft, Facebook, etc., you find that they are easy to remember. This memorability adds to the pleasant experience with your brand.

Conclusion

Though there are many more attributes of a great logo, these are just the few that in my opinion is the most important.

Does your existing logo have all the attributes mentioned here? Do you need help designing a new logo? Or revamping your current logo? Get in touch.

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