Your logo is the starting point for establishing your brand. It is a graphic design that makes you stand out from the crowd in your niche marketplace.
I often get calls from young startup entrepreneurs seeking advice about their logo, branding, and all that. Some questions they bombard me with which I shall provide answers to in this article include:
- What are the qualities of a good logo?
- What are the five principles of an effective logo design?
- What should I look for in a logo?
- What are the golden rules of logo design?
Table of Contents
What Are the Qualities of a Good Logo?
A logo is often the first thing potential customers see when they are in the market for a product or service. A great logo will help make customers fall in love with your brand. Great logos use the following attributes to explain who you are, what you do, and how your brand feels—all in just an instant.
Are you thinking about creating or updating your business logo? When you conceptualise or design your logo, how can you be sure you’re working on a terrific logo? An effective logo has the five attributes mentioned in this article.
Many creative logo design showcases, logo design resources, and logo design tutorials are available on the Web. Before investing in these resources, you have to gain solid insight into what makes a logo design good and what you need to consider.
Your logo is a powerful representation of your company, your commitment to your customers, and your overall brand.
We have known companies to spend millions of dollars designing their corporate logos–for a good reason. A bad logo design can doom a brand.
Many creative logo design showcases, logo design resources, and logo design tutorials are available on the Web. Click To TweetWhat Are the Five Principles of an Effective Logo Design?
Coming up with a great logo and lovely color scheme is something you want to take seriously. When done well, your logo can become a hit.
But, when your logo is dreadful, it can become your horridest nightmare.
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Here are some attributes of a great logo highlighted in the infographic below.
Consider these design tips when creating your logo from scratch or redesigning your existing logo.
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Original
A logo is a visual language comprising a set of related shapes and lines. These shapes and lines convey visual weight. That’s why with logo design, the first thing you need to know is what an ‘original’ is. An original logo is one that no one else has copied or replicated—whether intentionally or inadvertently. This means that the designer(s) who came up with the first logo held themselves accountable for its uniqueness.
If you want a logo for your new business, then the first thing you should consider is whether it is original or derivative. It’s easy for designers to get swayed by new technology and trends – especially if they think the new logo is better than the old one. If your logo is a derivative of a previous logo, you need to ask a lawyer if you can use it in marketing materials to sell your products.
Some say that imitation is the best form of flattery. But not in your logo design. You want to differentiate your brand from others in the market, so your logo must be original and unique. Though other logos can inspire you, don’t make a blatant copy of someone else’s logo. It could be a disaster for your brand.
Does your existing logo have all the attributes mentioned here? Do you need help designing a new logo? Or revamping your current logo? Click To TweetSimple and Legible
When designing a logo, it’s important to remember that every logo has three attributes: simplicity, legibility and readability. When creating a logo for a local business, look at how easy it is to read the name of your establishment in small print.
You want your logo to be simple and legible. First, you want to make sure it’s a good size. To make things easier, design an HD project yourself or use a tool like Canva to make something more significant. Be able to resize the logo easily and then open it in WordPress for printing. A suitable stencil is also a must-have. While logos are easy to create, branding them is where things get tricky. You want to identify your brand, and that means something unique. Find something meaningful and cool and apply it to your logo. Print it out and enjoy your creations, of course – but be sure to tell everyone about them!
A logo is a title so powerful that it can convey your entire message in a few seconds. It’s all the branding that matters. A logo should be legible and straightforward. It’s not enough to use well-chosen colour or font. Just as important, the line spacing must be correct—no spaces between letters or lines.
A logo is the face of your brand. It tells people who you are and what you do. Therefore, the best logo is legible and straightforward. It speaks to the core of who you are and communicates what your company is all about in a single image. Many people overlook these two characteristics, especially mobile clients who expect the most from their websites. If you are not smart enough to develop a flexible slogan, you would have no chance of building up a strong brand image.
There are many dimensions to a logo, and not all of them are in the eye-candy department. Well-constructed logos are easy to scan and will stand out against the crowd. That said, a good logo should also be legible and straightforward. If these qualities aren’t there, then you’re almost certainly making a mistake.
A well-designed logo is essential for a successful online business. It conveys the message that a company owner wants to communicate in just one simple image. A distinct yet straightforward logo gives a greater chance of being remembered and remembered well. A logo needs to be legible enough for a customer to understand the message it conveys by its size, colour, and presence.
A logo is an illustration used to represent a product or service. A brilliant logo will catch consumers’ attention, making it more likely that they will buy what you offer. Excellent designs are simple: Unlike a drawing or a painting, the best logo is one that’s simple in form but complex in meaning. The two most important attributes when designing a logo are dimension and readability. When planning your logo, think about how old it is — if it’s faded, distorted or complex to make out, it’s poorly designed. Reduce the potential points of failure in your logo design by making it as legible as possible and making it simple in form.
Logo design is a complex process. Many parameters go into it, but the result is a logo that looks great on anything. You can use it in magazines, flyers, T-shirts, etc. You have a simple and outstanding design. Simple means that it is clear and easy to recognise your product or service. It doesn’t have to be a correlation between shape, size and colour, but simplicity will win over more people in a brief time.
The logo is in the centre of every brand design. It must be legible and easily understandable. A successful logo conveys what your product is about in its simplest form. This makes the logo effective and perfect for a company.
A logo is your primary visual branding. When designing it, you want it to stand out among other logos. Your logo must be simple, memorable and easy to replicate.
Can someone look at your logo and easily describe it even from a distance? Can someone quickly tell it’s your logo when seen in black and white? Your logo must be recognisable, and this calls for simplicity. Think of all the strong brands or global brands such as Coca-Cola, Nike, BMW, and their logos are simple and easy to recognise. A simple logo design is a successful logo design.
Does your logo look good both online and offline? Your logo is one vital element of your brand. Click To TweetVersatile
A good logo is versatile. You can use it on your T-shirts and mugs, printed on invitations and sent as an email subject line. It can be used for social media and printed on merchandise for your business. A good logo speaks volumes about your brand and distinguishes you as an organisation.
It needs to work well in other contexts too. You need a design that will be a good fit not just when viewed as an element of an advertising campaign or an identity package for some other project, but when viewed as a standalone graphic asset: necessary as a logo in its own right, but also useful in different contexts.
A logo is a visual design that conveys a message to the audience. This could be a brand identity or a brochure, a website logo or even a logo used on t-shirts or other products. A great logo can convey many messages and emotions through its use of colour, form, or size. You must create a good logo that can be used on any marketing materials in your industry.
Does your logo look good both online and offline? Your logo is one vital element of your brand. Thus, it must be versatile to look great when applied to your office stationery, marketing materials, corporate gifts, website and social media channels, video, billboards, etc. So your logo needs to look good, whether it’s scaled up for sizeable outdoor printing or scaled down for a web page, on business cards, small corporate gifts, etc.
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Appropriate
There is no point in making a logo good if you’re not willing to work on the rest of your marketing plan. Making a great logo also means appropriate for your business and industry. You must integrate it well into your storefront, website, and other marketing channels.
Does your logo show the type of business, product or industry it represents in subtle or distinct ways? Does your logo communicate the right tone and style of your company, product, and your industry?
Your logo’s choice of fonts and colours in your logo must suit your type of business and industry. For instance, if you’re a lawyer, accountant, engineer, etc., your choice of fonts and colours in your logo must be appropriate for your industry. This quality will also help leave your brand a good impression on your customers and the public.
Consider every aspect of your logo when creating it and give it all the attention it deserves. Click To TweetMemorable
A great logo is memorable because it conveys two core messages. As the name suggests, the first is about the identity of your business, making it easy for clients or friends to remember. The second message tells your audience what kind of product or service you provide — so strong that consumers will visit your website to learn more.
How do you make a logo memorable? One way is by using iconic images, or images that strongly associate with the brand name. An iconic logo also conveys a sense of authority and distinguishes your company from competitors. A simple way to achieve this is by using simple graphic design–use simple colours and shapes to illustrate your ideas. The result is a memorable mark that can be reproduced countless times and constructed on almost any product.
It has to convey a distinct impression so that clients remember it and associate it with a specific image in their minds. A memorable logo is timeless, and you can use it repeatedly in different contexts.
A memorable logo gets the attention of your potential clients and makes them want to learn more about your company—whether that means a chat or a custom project.
Can your customers easily recall your brand and what you do by looking at your logo? As the quality of simplicity mentioned above, another critical feature of a professional logo is that it should be memorable. When you look at the logos of fantastic brands such as Google, Apple, Microsoft, Facebook, you can easily remember. This memorability adds to the pleasant experience with your brand.
What Should I Look for in a Logo?
Look for a logo design that conveys the essence of your brand. Your logo should deliver an immediate and honest impression of your business philosophy, communicating why your brand is unique. Look for an appropriate style choice for your industry. If, for instance, you’re in the construction industry, you wouldn’t want a logo style that makes your business look like it’s in the hospitality industry. Your business name must be unique and memorable. It will help if you have an interesting story on how you come about your business name. Like your logo style, you also want to choose a relevant colour scheme for your logo. Remember the importance of colours in your marketing. Use the tips in the article to come up with a colour scheme for your logo.
A good logo will be recognisable in its design, useable, practical, simple, and convey the owner’s chosen message. It should express the message, values, and vision your brand upholds. It would help if you also looked at your competition to see how you will compare. Choosing your company logo is one of your most important decisions as a new business owner. Consider every aspect of your logo when creating it and give it all the attention it deserves.
Does your existing logo have all the attributes mentioned here? Do you need help designing a new logo? Or revamping your current logo? Click To TweetWhat Are the Golden Rules of Logo Design?
Creating a successful logo design is an outstanding job requiring a professional logo designer. There should be an idea behind the design elements, the image, shape and colours used. You need to consider your target audience and consumers and create a logo that they will resonate with and not one that they would find offensive. It is one thing to get the visual fidelity right. Other technical issues must be considered as well.
Conclusion
Though there are many more attributes of a great logo, these are just the few that are the most important.
Does your existing logo have all the attributes mentioned here? Do you need help designing a new logo? Or revamping your current logo? Schedule a consultation. If you find this post of value, please share it with your friends using any share buttons on this page.
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