Another week has gone by so fast! Here are some exciting stuff on digital marketing metrics and so on that I read this week that I will like to share with you.
Are Digital Marketing Metrics Driving You Crazy? Here’s What You Need to Know
It’s harder than ever for marketers to know which metrics they should be tracking, and if they are interpreting the numbers correctly. It is is a challenge my customers face too. So I try to break it down to the essential metric which you will learn from this informative article by Kelly Bosetti.
- With so many digital mediums today, it’s harder than ever for marketers to know which metrics they should be tracking and if they are interpreting the numbers correctly.
- These four digital metrics will measure your strategy’s effectiveness, shares, Kelly Bosetti is the CEO and founder of CEA Marketing Group.
- Bounce Rate: Tracking how many users visit and then leave a website is essential, but it’s difficult to troubleshoot what causes visitors to go.
- Acquisition Source: In Google Analytics, acquisition source only gives you a broad-stroke view of where your visitors come from – it doesn’t accurately tell you what brought them there or whether those methods were effective.
Read the full article here
Social Media Engagement is Vital to Your Brand, So Make Time
The title of this interesting article by Anna Izenman says it all. However, I understand that some business owners and companies may not be comfortable engaging in social media. If so, then outsource your social media marketing/management to us.
- Think of social media like any other social gathering – if there’s one person who only ever talks about themselves, or is continually interrupting other people, they quickly become ignored.
- At its core, social media engagement is any instance of someone interacting with your social media account.
- This describes the act of answering direct messages, comments or incoming @mentions your business receives on social.
- Asking people to shoot and share photos or videos of themselves or friends using your brand in their everyday life.
Deconstructing The Most Successful Content Marketing Teams
Do you love listening to podcasts? Well if you do, then this podcast describes how to build successful content marketing teams and processes.
- Content Creation Process: Editorial calendar for the blog, a roadmap for long-term projects, and project manager to keep staff on schedule
- This way, I get to make things for our marketing audience, but I got my start working in video and content marketing over at Vidyard if you’re familiar with them.
- I say experiment here because I don’t think organic traffic is the super win that people believe it was, at one time, like Google’s messing with us.
- I think that that’s how people consume things in their feeds usually and marketers are trying to come at it from different ways, but we have to get great at stuff like the podcast, branded shows, and things like that.
- I think we all know that sometimes the work, productivity, and the process of marketing can get overlooked because we get engaged on whether it be the next campaign or piece of content we’re creating, or a campaign we have to launch, or the new product feature we have to promote.
Listen to the episode here
How to Cultivate Small Business Success on Social
Is your business still struggling to make a success on social media? Then the tips in this article by Phoebe Bain will undoubtedly benefit you.
- Planning is critical in terms of social media management for small businesses – and no matter how little the company, keeping track of multiple social strategies can be complicated for the plan to be most effective.
- Deborah shared here that for MyCorp, their consistently successful platform has always been Facebook.
- Sweeney shared that MyCorp doesn’t have accounts with short-form video sites like Snapchat or Tik Tok.
- Our specific offerings (LLC formations) lend themselves a bit better on sites like Facebook or Twitter, where we can share more written content.
Read the full article here
Why Your Social Media Marketing Strategy Sucks
In my opinion, you don’t have a well documented social media marketing strategy, and if you don’t base your strategy on data then it’s going to suck! Read this fascinating article by Kaya Ismail to learn more reasons why your SMM strategy sucks!
- “If you don’t know your company’s identity and your purpose, then you won’t have a good marketing strategy,” said Andrew Ruditser, co-founder and lead technology coordinator at MAXBURST.
- “Knowing your purpose will help you engage with your audience better and grab their attention.
- For example, certain ad types like lead ads on Facebook and lead gen forms on LinkedIn capture buyer intent at the engagement stage, while others, like Facebook’s dynamic product ads or Instagram’s shoppable posts, are designed to move buyers from the consideration phase to conversion,” said Finnerty.
- You want to engage with your customers across channels and devices from prospect to customer by using specific channels and ad types effectively.
Read the full article here
So that’s it for this week! If you have any questions or comments, let me know.
Check out some interesting articles from this blog below:
- Attributes of a Great Logo
- How to Use Facebook for Customer Service
- Types of Content for Your Video Marketing
- Read more articles on social media marketing
- Reasons You Should Be Talking About B2B Social Networks
- The Simplest Ways to Make the Best of One-Person Businesses
- CMOs are Overlooking Key Opportunities to Drive Growth Through SEM
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