Another week has gone by so fast! Here again, are summaries of articles that caught my attention this past week. I chose Announcing Gartner’s New “Emergence Cycle” Research (for AI) as the title article for this week.
Enjoy.
How to Use Instagram Stories to Get More Followers
Released in 2016, Stories are now Instagram’s most famous feature. A half-billion people use Instagram Stories every day, with businesses creating one-third of the most viewed Stories.
Summary
- Your brand can’t ignore Instagram.
- With the Highlights feature, the bio section is a place not only where you tell the brand story but a place to convert visitors.
- In a Stories takeover, an influencer of choice takes over the brand account for, say, a day, to produce exclusive content.
- Cross-directing followers, exclusive content for your followers, and more.
Clubhouse for Business: What Marketers Need to Know
Opportunities to share your brand story or your founding story, connect with customers, get product feedback, run impromptu focus groups, and generate marketing awareness are ready for the taking on Clubhouse.
Summary
- As you spend more time on the app, look at the people and clubs followed by the people you follow to find others that might interest you.
- The hallway is a list of rooms, rooms are where discussions happen, the event calendar shows rooms that have been scheduled, and clubs make it easy to assemble people in advance for future events or rooms whether those rooms are public or private.
Will Wikipedia Think Your Page Is Notable?
Notability is the test Wikipedia editors use to decide if a topic merits its own article.
Summary
- Editors don’t see a blue checkmark as a credible source.
- The notability gold standard is media coverage, and that encompasses a variety of painstaking criteria.
- You want coverage in newspapers, magazines, television shows, radio shows, books–this is Wikipedia’s strike zone.
- Coverage in newspapers, magazines, TV is in Wikipedia’s strike zone for sourcing.
Content Marketing Lessons for 2021
You must upgrade your content pieces. It tells Google that you still care about this piece of content, that it’s something that you’re going to work on and develop, and you’re going to refresh it and make it even more so helpful to my target audience.
Summary
- The concept of content pillars revolves around picking a topic and then creating many pieces around this topic.
- So when Google sees something like this, they see a humongous guide, and then they see a bunch of unique pieces of content around each of those specific topics.
- So as your content database grows, you can actually repurpose, reuse, and create different compilations of your existing content for different audiences.
- Another reason it’s so important is sometimes; some networks may be successful.
Announcing Gartner’s New “Emergence Cycle” Research (for AI)
A few weeks ago, we published a new type of Gartner content called an “Emergence Cycle.” With “Emergence Cycle” research, we search for emerging technologies still in the labs or recently released.
Summary
- Analysts examine the results searching for early signals that represent critical but emerging technologies or trends.
- Let’s look at a few emerging technologies I find the most interesting.
- A patient disease digital twin is a digital representation of an individual patient’s disease for diagnosis and treatment simulation.
- There are some early programmatic advertising products in the market, like TAPTAP. And recent jumps in patents around automatic/synthesized construction of digital advertising show this emerging technology is ramping up fast.
- NLP for preprocessing of security breaches is a technology improvement over traditional techniques.
What are Long-Tail Keywords? A Guide for Bloggers.
This post will explain what long-tail keywords are and how bloggers can use them for more blogging success.
Summary
- This isn’t too high, but you also need to calculate that online marketing is a very saturated niche–with high ticket marketers competing for term.
- For instance, I could write an article about SEO, Google Updates, Social Media Marketing,
- Facebook Advertising, getting traffic from Twitter, etc.… And that’s when long-tail keywords come into play.
- Neil Patel’s Ubersuggest is a significant starting point for finding long-tail keywords.
- Google’s tool, Keyword Planner, which is part of Google AdWords, can also be handy when looking for keyword suggestions.
How to Start a Clubhouse Room and Moderate Like a Pro
In this article, you’ll discover how the pros host and moderate a room on Clubhouse. Learn how to add other moderators, bring people to the stage, mute people, and more.
Summary
- To schedule a room, open the Clubhouse app and tap on the calendar icon at the top of the screen.
- You’ll then be prompted to choose from three types of rooms: open, social, or closed.
- To add someone, tap on Choose People and search for the person you want to add.
- In the bottom left, you’ll see your face as the moderator of the room, the face of the next person, and a plus sign and number.
- To add another moderator, tap on the profile of someone who’s on the stage and choose Make a Moderator.
Conclusion
That’s all for this week. Join me again next week for another digest. Stay safe.
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