Here are nine principles of social media marketing that you should follow if you are not doing so already.
Following these nine principles is vital if you want to turn your fans and followers into customers.
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The best time to start social media marketing was yesterday. The next best time is now. Stop procrastinating.
Pay more attention to listening than talking. Social media marketing is not about talking about your brand 24/7.
Based on what you hear others in your niche or industry are discussing, then you can learn a lot about the latest trends and happenings in your industry.
Social media marketing is not about posting on anything that tickles your fancy. Pick a topic and focus on becoming an authority on that topic.
Pay attention to the quality of your community. It’s better to have ten real and engaging fans or followers than 100 fake, automated or ‘purchased’ fans/followers who don’t give a damn about your brand.
In social media marketing, content is king. Focus on providing great content to your community. Even if your content does not go viral, don’t give up.
Be understandable, honest and transparent. Think twice before you tweet or post any content. Once it’s out there, it is erasable. There will always be a record of it somewhere.
Share other people’s content. Yes, once you find a piece of content that would be of value to members of your community, share it be retweeting, reposting or linking to it. Always give credit to the original owner, creator or source of the content.
Participate in conversations with members of your community or other communities to which you belong. Remember to participate and do not promote yourself or your brand shamelessly.
Is there any vital principle of social media marketing that we omitted? Please share it in the comment section below.
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