By now you must have settled in and looking forward to achieving your new business goals for the year.
Regardless of how last year went, I’m sure there are areas in your business you can still improve.
If you’ve not identified those areas yet let me give you a few pointers on areas you need to focus your attention.
Listen to Your Customers
Reach out to your customers. Get to know their expectations from you this year.
Through surveys, polls, social listening and so on, get to know your customer’s needs. Then do your best to meet as many of those needs as possible this year.
To get this type of data and information from your customers, you’ll need to focus on mobile. These days mobile is the most personal device we own.
Mobile phones being our most personal device makes mobile the best tool to use in reaching your target audience. Use mobile to gather relevant data and information to shape your business decisions.
The user response on mobile is almost instant. So whether you conduct research, survey or mobile campaign, you will get immediate feedback.
The open rate of SMS messages on mobile is one of the highest compared to email, and so on.
Mobile is easier to use in gaining feedback from your market compared with other devices. With mobile, you’re sure to target the right person with the right message at the right time.Listen to predictions and analysis from industry leaders and analysts. Click To Tweet
Determine the Best Marketing Channels for Your Brand
Find the best marketing channel (TV, print, outdoor, and so on) to reach your target customers. Develop a marketing campaign that will attract old and new customers alike to you.
Once again I must not fail to highlight mobile. If you’re still viewing mobile as another channel, then I’m afraid you’re making a huge mistake.
Mobile is more than a channel. These days mobile has become our way of life. Mobile is how we communicate, how we spend ‘quality time’ with family and friends. It’s become our source of news, entertainment and how we pay bills and transact business.
When we talk of customer experience, customer journey, multi-channel, omnichannel, augmented reality (AR), virtual reality (VR), Internet of Things (IoT), Artificial Intelligence (AI), Cloud Computing, and so on, mobile plays a crucial role in all these.
There’s no way you can do any of these without mobile.
You must give serious thought to how best you can take advantage of mobile in your business. Regardless of what channel you choose to focus on, make sure it’s affordable.
Listen to Predictions and Analysis from Industry Leaders and Analysts
Look at the big picture. All competitive markets across the world are on the move. Lots of changes are taking place in business. Customers are the ones driving these changes. So now’s the time to get closer to your customers.
Listen to news, predictions, and analysis from leaders in your industry. Use their predictions as a guide only to plan your business strategy for the year.
Use brief questions and surveys to get their opinion.
At the end of the day despite all the data, predictions and analysis everything is in your hands. It’s left to you to decide whether you want to keep honouring the past by sticking to your old methods and models. Alternatively, compete for the future! How?
By knowing the requirements of a customer-led digital-centric market. Which is a better strategy? Your guess is as good as mine.
Spot Significant Trends
Through the predictions and analysis of leaders in your industry and using data from your sales, marketing and other areas of your business, try to spot significant trends. These trends will impact the way you conduct your company in 2018.
Give Your Business a Makeover
Does your logo, website or other marketing collateral look outdated? Are your blog and other social media platforms stagnant? Are you still using the same obsolete business cards, brochures, flyers and so on from way back?
Give your brand a makeover. A brand makeover is not for the holiday season only. Improve the look and feel of your online business presence. Make your website mobile responsive to accommodate the growing smartphone market.
Make yourself accessible to your employees, customers, suppliers and so on. Even if you’re still on the move make sure the relevant people in your life can always reach you when they need you.
Open up the lines of communication between yourself, your staff and your clients so that you can stay on top of your business.
Remember nothing gets accomplished without constant communication. Let your customers know whom to contact and how to contact them in case they need assistance.
The wish to make myself more accessible to my customers is what led me to opt for a pure-play business model.
So I’m always accessible to my clients via an online scheduling and online appointment system, phone, email and social media regardless of my physical location.
Learn to Innovate
Break free of the norm and think outside the box. Be creative. Think of what your competitors are not yet providing that you can.
To innovate my business, I use an online scheduling and online appointment system.
An online scheduling/appointment system helps me cut the need for physical meetings with clients. So far this is one of the best innovations I’ve made in recent times. It has helped to improve my customer service.
Keep Testing and Modifying
From time-to-time, keep testing, modifying and tweaking your product and services. Testing, adjusting and tweaking your products or services ensures that you’re not stagnant or left behind.
The primary tool in my business is my Mauco Enterprises website. That is why some of you have noticed that I’m always optimising my site to make it better.
I optimise the website for speed, mobile responsiveness, ease of use and navigation. I make changes based on data from my Google analytics and feedback from website visitors.
I want you to have an excellent experience when you’re on this website. I want the site to give you access to the right information at the right time and in the right way.
Watch out for more delightful changes in the coming weeks/months.
In 2018, you must be on top of your business. Use these eight ways mentioned to place yourself ahead of your competitors.
Now is the right time to take a good look at your business/brand. What structures, culture, talent, processes, technology do you have in place in this customer-centric business world to make sure the survival of your business or brand?
These are the questions that you need to answer. Answers to these questions will help your business/brand in 2018 and beyond.