You must have settled in and looking forward to achieving your new business goals for the year.
Regardless of how last year went, I’m sure there are areas you can still improve in your business.
If you’ve not identified those areas yet, let me give you a few pointers on areas you need to focus on.
Listen to Your Customers
Reach out to your customers. Please get to know their expectations from you this year.
Through surveys, polls and social listening, get to know your customer’s needs. Then do your best to meet as many of those needs as possible this year.
To get this data and information from your customers, you must focus on mobile. These days mobile is the most personal device we own.
Mobile phones, our most personal device, make mobile the best tool to reach your target audience. Use mobile to gather relevant data and information to shape your business decisions.
The user response on mobile is almost instant. So whether you conduct research, survey or mobile campaign, you will get immediate feedback.
The open rate of SMS messages on mobile is higher compared to email.
Mobile is easier to use in gaining feedback from your market compared with other devices. With mobile, you’re sure to target the right person with the right message at the right time.Listen to predictions and analysis from industry leaders and analysts. Click To Tweet
Determine the Best Marketing Channels for Your Brand
Find the best marketing channel (TV, print, and outdoor) to reach your target customers. Develop a marketing campaign that will attract old and new customers alike to you.
Once again, I must not fail to highlight mobile. If you’re still viewing mobile as another channel, I’m afraid you’re making a huge mistake.
Mobile is more than a channel. These days mobile has become our way of life. Mobile is how we communicate and spend ‘quality’ time with family and friends. It’s become our source of news, entertainment, and how we pay bills and transact business.
When we talk of customer experience, customer journey, multi-channel, omnichannel, augmented reality (AR), virtual reality (VR), Internet of Things (IoT), Artificial Intelligence (AI), and Cloud Computing, mobile plays a crucial role in all these.
There’s no way you can do any of these without a mobile.
It would help if you thought seriously about how best you can take advantage of mobile in your business. Regardless of what channel you focus on, make sure it’s affordable.
Listen to Predictions and Analysis from Industry Leaders and Analysts
Look at the big picture. All competitive markets across the world are on the move. Lots of changes are taking place in business. Customers are the ones driving these changes. So now’s the time to get closer to your customers.
Listen to news, predictions, and analysis from leaders in your industry. Use their forecasts as a guide only to plan your business strategy for the year.
Use brief questions and surveys to get their opinion.
Despite all the data, predictions, and analysis, everything is in your hands. It’s left to you to decide whether you want to keep honouring the past by sticking to your old methods and models. Alternatively, compete for the future! How?
By knowing the requirements of a customer-led digital-centric market. Which is a better strategy? Your guess is as good as mine.
Spot Significant Trends
Try to spot significant trends through the predictions and analysis of leaders in your industry and using data from your sales, marketing, and other business areas. These trends will affect the way you conduct your company.
Give Your Business a Makeover
Does your logo, website, or other marketing collateral look outdated? Are your blog and other social media platforms stagnant? Are you still using the same obsolete business cards, brochures, and flyers from way back?
Give your brand a makeover. A brand makeover is not for the holiday season only. Improve the look and feel of your online business presence. Make your website mobile responsive to accommodate the growing smartphone market.
Make yourself accessible to your employees, customers, and suppliers. Even if you’re still on the move, make sure the relevant people in your life can always reach you when they need you.
Open up the lines of communication between yourself, your staff, and your clients to stay on top of your business.
Remember, nothing gets accomplished without constant communication. Let your customers know whom to contact and how to contact them if they need help.
The wish to make myself more accessible to my customers led me to opt for a pure-play business model.
So I’m always accessible to my clients via an online scheduling and online appointment system, phone, email and social media regardless of my physical location.
Learn to Innovate
Break free of the norm and be creative. Think of what your competitors are not yet providing that you can.
I use an online scheduling and online appointment system to innovate my business.
An online scheduling/appointment system helps me cut the need for physical meetings with clients. So far, this is one of the best innovations I’ve made in recent times. It has helped to improve my customer service.
Keep Testing and Modifying
Keep testing, changing, and tweaking your product and services from time to time. Testing, adjusting and tweaking your products or services ensures that you’re not stagnant or left behind.
The primary tool in my business is my Mauco Enterprises website. That is why some of you have noticed that I’m constantly optimising my site to improve it.
I optimise the website for speed, mobile responsiveness, ease of use and navigation. I make changes based on data from my Google analytics and feedback from website visitors.
I want you to have an excellent experience on this website. I like the site to give you access to the correct information at the right time and in the right way.
Watch out for more delightful changes in the coming weeks/months.
It would be best if you were on top of your business. Use these eight ways mentioned to place yourself ahead of your competitors.
Now is the right time to inspect your business/brand. What structures, culture, talent, processes, technology do you have in place in this customer-centric business world to make sure the survival of your business or brand?
These are the questions that you need to answer. Answers to these questions will help your business/brand this year and beyond.