Whenever I get an inquiry from a business owner about developing a mobile app, I get a bit disturbed.
I get a bit disturbed because in most cases, I realise that their attraction is to the trend where every brand seems to have an app.
These business owners want to jump on the bandwagon. I try to help them face reality by highlighting what’s involved in getting a native app.
Here are seven things that won’t happen with mobile apps.
So long as you have an internet connection, a mobile responsive website is available to you. Your mobile responsive site will be accessible on different devices and platforms.
But with a mobile app, you’ll first need to download the app from the right app marketplace. You also need to ensure that it is compatible with your mobile device.
Then whatever content that is in the app is on your device.
With a mobile responsive website, your content is available to mobile users worldwide. The mobile user can access your content without any hassle.
But with a mobile app, you need a version that is compatible with your mobile device.
New versions of mobile devices are churning out daily.
You’ll have to keep pushing upgrades to your app marketplace. Then have your users download it from their app marketplace to their devices.
With a mobile responsive website, once you update the content of the site, it is available to all. Again this is without further stress to your website visitors
You can submit your mobile responsive website to search engines like Google. Or to industry-specific web directories for indexing.
Submitting your site to search engines and web directories makes it easy for people using Google and other web directories to search for and find your content.
But with a mobile app, the app marketplace restricts the visibility of your app.
Your mobile responsive website is available for life! So long as you keep renewing your domain name and hosting account. And you also maintain a proper backup routine.
Users can keep returning to them when they wish! But, unless your mobile app is pretty unique and useful, its lifespan is quite short.
You can develop your website to mimic the look and feel of a native app. Simulating a native app eliminates the need to have a dedicated native app.
The time and cost required for developing a mobile responsive website are a lot less than that of an app.
Cost of customer and tech support for a dedicated native app is more expensive than that of a mobile site.
These seven things would not happen when you consider developing a dedicated mobile app.
Let me know if you have any questions. Until next time.
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