You are wondering whether social media is just a fad or if now is the time for you to jump on the social media bandwagon? Here are seven signs you should invest in social media marketing.
1. Inconsistent Social Media Updates
If your last tweet or Facebook post was over a year ago, this is a sure sign that you need to invest in social media marketing.
Social media is here to stay. It’s not a fad, and it’s the channel through which brands can interact with their existing and potential client.
You need to post valuable content and engage with your followers regularly for your voice to reach your target audience.
2. Don’t See the Value in Social Media
Are you finding it difficult to see the value of social media marketing in your business? That’s another sign that you ought to be investing in social media!
There are different key performance indicators that you could use in measuring the value of social media in your business, and these differ from one company to another.
The performance indicators that are relevant to your competitor may not be related to you.
You need to find your unique performance indicator to use in measuring your performance and finding value in social media.
Although the bottom line is to improve sales, the real value of social media goes beyond income.
3. Your Website Is Outdated
When was the last time you updated your website?
Are you still using generic stock photos on your site and meaningless scrolling text, marquees and animation?
Do your website visitors have to spend precious time waiting for your useless flash intro page to load before they can enter your site?
If so, then your website is outdated. If you have not updated your site in over a year, then it’s already a dinosaur.
Technology is moving at lightning speed. Google and other tech giants are raising the bar high to ensure that only the best of the best businesses thrive online.
If you have not updated your website in over a year, then this is another sign that you ought to invest in social media marketing.
4. Your Customers and Competitors Are on Social Media
Regardless of how well your business is doing financially, if your customers and competitors are on social media and you are not, this is a clear sign of danger!
You need to a presence where your customers and competitors are for your business to keep growing.
Make it easier for your existing and potential customers to reach you by hanging out where they hang out.
Facebook, for instance, boasts of over a billion users, Twitter has over 300 million users and the same with LinkedIn.
There is no way you will not find your existing or potential clients and your competitors hanging around all these social networks.
If you are not engaging with your customers on these social networks, then you are missing out.
5. Your Printed Marketing Material Is Not Yielding Results
Got vast piles of leftover flyers, brochures and other printed materials wasting away from your last campaign?
When was the last time someone called your phone to make inquiries after they received your flier or viewed your advert in the newspaper, magazine or television?
Has anyone called to make inquiries after listening to your latest radio jingle?
Is your printed marketing materials are not yielding expected results? It is a clear sign that you ought to be investing in social media marketing to complement your other marketing efforts.
For best results, you need to integrate your traditional and digital marketing efforts.
6. You Have a Lot of Expertise in Your Business
Have you got a lot of expertise in your business and you are eager to share your wealth of experience with others?
Social media marketing offers you a channel through which you can share your expertise with your customers and followers.
Using social media marketing is the ideal way of establishing your brand’s thought leadership position in your market or industry.
Take advantage of blogging and creating great content in other formats to share with your community.
7. You Are Rebranding, Expanding or Launching a New Product
Are you rebranding, expanding your business or launching a new product?
That’s the perfect opportunity for you to invest in social media marketing. Use social media marketing to share your story with the world and build your community.
These are my top seven signs that help me gauge when a business should be investing in social media marketing.
Are you interested in social media marketing? Do you need help? Schedule a meeting, and I will be glad to help.
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If you have any questions, comments or queries, feel free to ask. I’ll be glad to help. See you next time.